All prices in USD
  • Avg. revenue /month
    $9,148
  • Avg. sessions /month2,577
  • Avg. profit /month
    $3,412

Business Story

Why this business was started

I decided to start this business in March 2020, as I was doing research on ways to increase your health naturally and boost your immune system.

This was around the time lockdown happened, and I realised that there was huge demand from people to increase their health naturally, and at home - due to quarantine. Saunas and gyms were closed, and so this business picked up quickly. I built the website and found a supplier, and in early march there was the first sales coming via google, without even advertising. This is a great opportunity to build upon this great base of a brand with proven potential and high sales and profit margins.

The reason of selling this business

I have decided to sell the business because I am excited for a new brand or business owner to take this project of mine over and to scale it to its full potential. I am in the process of moving overseas, and am currently working on another venture which requires my time.

This store is a great opportunity to make the most of this evergreen health niche and customer base who with large disposable incomes.

There is a dedicated customer base, and the feedback is overwhelmingly positive about the product, as it really helps people with pain relief and relaxation.

What's involved in running this business

The regular day to day activities involved include managing orders and uploading the customer information via .CSV to the supplier. Paying for the orders and then uploading customer shipping tracking information via CSV to an app automatically. Customer emails take a small amount of time per day, with inquiries and questions from customers. Other support such as a business phone number could be set up.

Managing facebook ads campaigns, dealing with suppliers and customers and also engaging with the audience om social media is required, and takes 1 - 2 hours per day. Content creation on social media can be outsourced, or managed. But the business is pretty automated apart from that.

Other activites include creating new ads campaigns and strategising, building blogger and influencer relationships, testing out new ads and product description copy and also doing product research to expand the brand product line.

I schedule all posts on [REDACTED] so social media is also mostly automated and takes a ~3 to 5 hours per week to schedule in new content.

This business was founded: 5 months ago
Time to run this business: approximately 15 hours per week

Traffic and Performance

  • Avg. revenue /month
    $9,148
    Verified
  • Avg. sessions /month2,577Verified
  • Avg. profit /month
    $3,412
  • Profit Margin25%
  • Avg. sales /month76
Other details about profit:  The profit for this store is around $8.4k per month, since the store began in March 2020. (Refer to photos). I started the store Glowlifesauna.com on March 2nd, 2020 under a shopify account [REDACTED] The months March, April, May, June, the store did $183,000 USD in sales with about 30% profit margin on this shop admin. In July, 2020 this year, I decided to close the store temporarily because paypal held funds and I worked on finding a new supplier and improving the store and brand. Then I started this same brand Glowlifesauna.com under this new shopify account saunablanketshop.myshopify.com on September 23, since I had closed the previous account for a few months. From September 23 until October 13, the store made a total revenue of $37,000 USD with a 20% profit margin. The demand is still strong and the ROAs is between 3.5 - 5 consistently. So this brand and store under the same domain glowlifesauna.com and same social media channels has $220,000 USD in Sales from March - October 2020, averaging around 30% profit margin, or averaging around $70,000 Revenue per month, and $23,000 USD profit per month while ads were running.
Total revenue
  • $45,742
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 12,887Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $9
      /year
    • Klaviyo
      $40
      /month
    • Facebook ads
      $1,500
      /month
    • Returns and other expenses
      $2,000
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      Brand logos, images, fonts and Hex Colours. Transferred via google drive and email.
    • Personal support after sale

      1 months of support and consultation available to manage the store ownership and handling of the business
    • Domain

    • Product photos

      All product photos, website photos and social media photos, including scheduled posts will be included and transferred via google drive.
    • Social media

      Total followers1,200subscribers
    • Suppliers

    • Mailing List

      2,000subscribers

    Seller‘s Advice

    How to grow this business

    Invest into a PR and link building campaign, facebook ads creatives. This is an excellent product and brand to promote on Facebook, and the domain and website is SEO optimised. It is in an evergreen health niche and has a target audience with high disposable incomes, and who will pay premium to benefit their health, beauty and lifestyle.

    I am forecasting that this brand could do $1M + USD sales per year if managed correctly with a good facebook ads campaign. This is a proven store and product, with high profits, huge potential and ready for the right owner to hit the ground running with it. There is a large wholesale market which is untapped for this product too. My first wholesale order was for 25 units to 1 customer, to supply their health spa. There is strong demand from home spa owners for my product.

    I have verified and vetted the quality of the product, and it is private labelled with the Glowlife Sauna brand and Logo.

    Skills to have

    Facebook ads, general shopify site maintainence, negotiating with suppliers and managing a instagram and social media brand channels.

    Share

    mv
    mikael v.Current store owner

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