All prices in USD
  • Avg. revenue /month
    $292
  • Avg. sessions /month963
  • Avg. profit /month
    $50

Business Story

Why this business was started

I practice yoga and wanted to start a shopify store in this evergreen niche. Selling yoga clothes, yoga equipment, and related items like jewelery.

Pretty fun niche to source photos of cool women's clothing and post instagram pics of girls looking gorgeous in swimwear and leggings.

Set up took a month of solid work to establish inventory, write product descriptions, and gain traction on the instagram account. Now it is low maintenance and smoothly running. Occasional posts to instagram and facebook give free organic traffic. Paid google shopping ads also lead to sales. Plenty of people come to the site from Pinterest too.

I started this because I like the niche but I don't actually have the time to optimise the ads, focus on the winning products, post regularly to social media, and ultimately scale it up.

I can make transition easy for you if you wish to purchase a fully built, up-and-runnning store, loaded with leggings, meditation bracelets, yoga mats etc.

Questions and enquiries welcome :) Rafa

The reason of selling this business

I am running multiple projects, so I either need to get an assistant or sell this store.

What's involved in running this business

Keep posting to instagram account (and facebook automatically). Also to Pinterest. Monitor and optimise google shopping ads. Fulfill orders.

This business was founded: about 1 year ago
Time to run this business: approximately 1 hour per week

Traffic and Performance

  • Avg. revenue /month
    $292
    Verified
  • Avg. sessions /month963Verified
  • Avg. profit /month
    $50
  • Profit Margin33%
  • Avg. sales /month10
Other details about profit: Exact honest complete numbers are below. Sales are quite small. I started this store but became involved in a different project so I have not had time to focus on it. Basically, from posting occasionally to IG,FB, and Pinterest; and from running Google Shopping ads, modest sales have been proven. I believe that with consistent engagement on facebook, instagram and Pinterest, the store could scale in profitability. APRIL 2019: Gross Sales: + $138.00 Product cost: - $38.40 Google Shopping ads: - $0 Facebook/Instagram ads: - $55.49 Profit/Loss: - $149.00 MAY 2019: Gross Sales: + $171.20 Product cost: - $53.87 Google Shopping ads: - $44.25 Facebook/Instagram ads: - $63.99 Profit/Loss: + $9.09 JUNE 2019: Gross Sales: + $182.88 Product cost: - $66.39 Google Shopping ads: - $210 Facebook/Instagram ads: - $36.78 Profit/Loss: - $130.29 JULY 2019: Gross Sales: + $267.61 Product cost: - $59.80 Google Shopping ads: - $371 Facebook/Instagram ads: - $4.00 Profit/Loss: - $167.19 AUGUST 2019: Gross Sales: + $1522.66 Product cost: - $414.25 Google Shopping ads: - $554 Facebook/Instagram ads: - $0.00 Profit/Loss: + $554.41 SEPTEMBER 2019: Gross Sales: + $347.43 Product cost: - $91.92 Google Shopping ads: - $191 Facebook/Instagram ads: - $0.00 Profit/Loss: + $64.51 OCTOBER 2019: Gross Sales: + $225.37 Product cost: - $62.61 Google Shopping ads: - $93.49 Facebook/Instagram ads: - $0.00 Profit/Loss: + $69.27 NOVEMBER 2019: Gross Sales: + $202.64 Product cost: - $40.35 Google Shopping ads: - $103 Facebook/Instagram ads: - $0.00 Profit/Loss: + $59.29 DECEMBER 2019: Gross Sales: + $154.73 Product cost: - $35.84 Google Shopping ads: - $21.74 Facebook/Instagram ads: - $0.00 Profit/Loss: + $97.15 ~PAUSED THE STORE~ JANUARY 2020: Gross Sales: + $0 Product cost: - $0 Google Shopping ads: - $0 Facebook/Instagram ads: - $0.00 Profit/Loss: $0 FEBRUARY 2020: Gross Sales: + $0 Product cost: - $0 Google Shopping ads: - $0 Facebook/Instagram ads: - $0.00 Profit/Loss: $0 TOTAL PROFIT: + $407.24
Total revenue
  • $3,217
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 10,596Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $9
      /year
    • Abandonment Protector
      $8
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      Will transfer all logos, graphics, etc. in a google drive folder. Also account details for fb page, IG account, Pinterest account.
    • Personal support after sale

      Guidance to ensure all is running smoothly for 2 weeks. If more time is needed, I'm open to this, but transfer should be smooth. ................
    • Domain

    • Product photos

      Google drive folder with logos and product images.
    • Social media

      Total followers700subscribers
    • Suppliers

      Not Included
    • Mailing List

      331subscribers

    Seller‘s Advice

    How to grow this business

    Continue building the social media accounts (FB, IG, Pinterest) to grow the brand (for free). Could optionally build a yoga blog on the store to generate traffic from SEO ranking.

    Skills to have

    Tweaking facebook/instagram ads is the secret sauce here. Fortunately, their algorithms learn and improve over time also. Google Shopping Ads given the most conversions and they let you know which products sell well. I'm a beginner to this and have already had success. It can be learned.

    Store has great inventory with categories of yoga clothes, leggings, sports bras, swim wear, yoga gear, lingerie, shorts, boho jewelry...

    Share

    RD
    Rafa D.Current store owner
    I'm running several online businesses and I practice yoga :) Working on other projects - haven't given Goddess Zen the time and attention it deserves to grow.

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