All prices in USD
$500
  • Avg. revenue /month
    $231
  • Avg. sessions /month863
  • Avg. profit /month
    $1

Business Story

Why this business was started

I started this company after discovering there aren't many dedicated websites for eco-friendly alternatives, plus there is a huge projected market growth for sustainable products over the next 5-10 years. This was also a great chance for me to get additional income along side my full-time job. Starting an eco-friendly store was a niche I chose after seeing how much waste and pollution my house currently creates along with the growing waste created around the world. My original plan was to start selling the very basics such as reusable straws and utensils but that quickly grew into gathering alternatives for everything you use daily.

The reason of selling this business

I recently purchased a house and will be starting a family soon so I no longer have the time and funding needed to run a Shopify store at the moment. Running the store required time to research market analytics, run ads, and ensure orders were being sent out which I no longer have the time to do. I could only spend an hour a day researching which stopped my business from expanding as much as it could. The store is still in a start-up phase which requires the most time to gather leads, returning customers, and running ads.

What's involved in running this business

Since I am still in the start-up phase of operations there are a few things to know about running this business. Below I have broken each section up. Traffic - Most traffic came from running Google ads since Facebook ads had very little success. With Google ads set to a $10 daily budget I was getting on average 20 to a little over 100 visitors per day. Organic traffic only accounted for 4-10 visitors daily. Conversions - Traffic was converted in several ways. First was an email pop-up when entering site offering 10% off for subscribing to email. Second was using several apps to show sales, offer free shipping and compare products. Final way was using another app that gave customers an addition percentage off another item when entering the check-out phase. Conversion rate ranged anywhere from 0.50% to around 0.80% monthly. Customer relations - All emails, promos and news letters were handled through the automated email app klaviyo. Only customer questions and order issues were manually responded to. Fulfillment process - Once a customer submitted an order it was automatically sent to Spocket. After it has been receiving by Spocket all you need to do is checkout and charge your card. Everything else including emails, tracking information, and invoices are handled by Spocket. Market research - I have ran several gift card give-away contests to gather customer feedback and grow the email list. I also reference new blog posts that showcase the best eco-friendly products to ensure we are always meeting demand.

This business was founded: 5 months ago
Time to run this business: approximately 5 hours per week

Traffic and Performance

  • Avg. revenue /month
    $231
    Verified
  • Avg. sessions /month863Verified
  • Avg. profit /month
    $1
  • Profit Margin1%
  • Avg. sales /month5
Other details about profit: Based off of all operational expenses and the amount spent of running ads to learn demographics and target audience the average profit is negative $150. This can be improved by optimizing ads since on average $280 were spent monthly on ads.
Total revenue
  • $925
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 3,452Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $99
      /year
    • Spocket and Loox
      $59
      /month
    • Facebook and Google Ads
      $250
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      I have original logo vector PNG files, banners, and all other socials saved locally. I can transfer via email, or document sharing. I still have all images that were used for advertisements saved as well.
    • Personal support after sale

      Not Included
    • Domain

    • Product photos

      All photos are stored within Shopify so no need to be transferred.
    • Social media

      Total followers170subscribers
    • Suppliers

      All suppliers are managed through Spocket and Carro so all information and relations will be transferred. Spocket automatically processes orders, creates custom invoices, and processes your payments.
    • Mailing List

      99subscribers

    Seller‘s Advice

    How to grow this business

    Continue partnering with new Eco companies and reduce the overall carbon emissions and waste from deliveries. This can be done by working directly with vendors. Once a specific target audience is found increase advertising budget to reach more customers and increase conversions.

    Skills to have

    The website, apps, analytics, and advertising has been completely set up so no costs or time are needed to complete. The shop is ready for advertising and sales as is.

    Share

    AM
    Adam M.Current store owner

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