Greener Basics

I started this company after discovering there aren't many dedicated websites for eco-friendly alternatives, plus there is a huge projected market growth for sustainable products over the next 5-10 years. This was also a great chance for me to get additional income along side my full-time job. Starting an eco-friendly store was a niche I chose after seeing how much waste and pollution my house currently creates along with the growing waste created around the world. My original plan was to start selling the very basics such as reusable straws and utensils but that quickly grew into gathering alternatives for everything you use daily.

I recently purchased a house and will be starting a family soon so I no longer have the time and funding needed to run a Shopify store at the moment. Running the store required time to research market analytics, run ads, and ensure orders were being sent out which I no longer have the time to do. I could only spend an hour a day researching which stopped my business from expanding as much as it could. The store is still in a start-up phase which requires the most time to gather leads, returning customers, and running ads.

Since I am still in the start-up phase of operations there are a few things to know about running this business. Below I have broken each section up. Traffic - Most traffic came from running Google ads since Facebook ads had very little success. With Google ads set to a $10 daily budget I was getting on average 20 to a little over 100 visitors per day. Organic traffic only accounted for 4-10 visitors daily. Conversions - Traffic was converted in several ways. First was an email pop-up when entering site offering 10% off for subscribing to email. Second was using several apps to show sales, offer free shipping and compare products. Final way was using another app that gave customers an addition percentage off another item when entering the check-out phase. Conversion rate ranged anywhere from 0.50% to around 0.80% monthly. Customer relations - All emails, promos and news letters were handled through the automated email app klaviyo. Only customer questions and order issues were manually responded to. Fulfillment process - Once a customer submitted an order it was automatically sent to Spocket. After it has been receiving by Spocket all you need to do is checkout and charge your card. Everything else including emails, tracking information, and invoices are handled by Spocket. Market research - I have ran several gift card give-away contests to gather customer feedback and grow the email list. I also reference new blog posts that showcase the best eco-friendly products to ensure we are always meeting demand.

Continue partnering with new Eco companies and reduce the overall carbon emissions and waste from deliveries. This can be done by working directly with vendors. Once a specific target audience is found increase advertising budget to reach more customers and increase conversions.

The website, apps, analytics, and advertising has been completely set up so no costs or time are needed to complete. The shop is ready for advertising and sales as is.