All prices in USD
  • Avg. revenue /month
    $11,862
  • Avg. sessions /month6,674
  • Avg. profit /month
    $4,555

Business Story

Why this business was started

I had some previous experiences in the wedding industry and good relationships with key suppliers so I launched [REDACTED] in 2003. The groomsmen gift business is great since grooms will generally purchase multiples of the same item for their groomsmen resulting in an average order (AOV) of $120+.

The reason of selling this business

Selling the site has been a long and hard decision especially since I started the site so long ago. I'm currently running an e-commerce agency so I have very limited time to devote to running [REDACTED] I think, with the right buyer, [REDACTED] could once again be a very successful business.

What's involved in running this business

The following are key things needed to run this business: - digital marketing (PPC, email marketing) - customer service - Order processing - Merchandising

Note: we have an active Google Ads account (adwords/PLAs) however stopped running ads in early 2019. All ads and connections are still in place.

This business was founded: about 7 years ago
Time to run this business: approximately 3 hours per week

Traffic and Performance

  • Avg. revenue /month
    $11,862
    Verified
  • Avg. sessions /month6,674Verified
  • Avg. profit /month
    $4,555
  • Profit Margin35%
  • Avg. sales /month99
Other details about profit: There is room increase the overall profit margin by negotiating better shipping rates.
Last 5 years revenue
  • $771,000
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Last 5 years traffic
  • 433,846Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $18
      /year
    • Reamaze Customer Support Platform
      $20
      /month
    • Google PLA
      $800
      /month
    • Virtual Assistant (optional)
      $75
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      - Domains: [REDACTED] - Shopify Account - Logo with style guide - All social assets: Facebook, Instagram, Pinterest, Twitter - All licensed (purchased) wedding images used in social media and display ads - Google Ads (with all existing ads) will be transferred - Email marketing accounts (MailChimp & Klaviyo)
    • Personal support after sale

      I will assist in the following (for 45 days): - Transitioning supplier relationships - Introducing the new owner to our developer and VA (optional) - Transfer all social accounts - Customer service system (communication + knowledge base) - Transitioning all paid advertising accounts (eg. Facebook/Instagram and Google Ads) - Transitioning Google Analytics and Google Search Console - Transfer email list and/or MailChimp account
    • Domain

    • Product photos

      The entire product catalog in the Shopify Admin will be transferred to the new owner. The new owner will need to setup new accounts with each supplier. The seller will make the necessary introductions to each supplier to help streamline the process.
    • Social media

      Total followers2,411subscribers
    • Suppliers

      Each drop ship supplier requires an account and credit card on file. Some suppliers take orders via email and others require you to place orders via their portal.
    • Mailing List

      12,270subscribers

    Seller‘s Advice

    How to grow this business

    The site still has good organic rankings so focusing on content marketing would be extremely beneficial. Additionally, re-starting PPC such as Google PLAs, Google remarketing and Instagram advertising.

    Skills to have

    The new owner should be aware of digital marketing trends and keep an eye on product trends.

    RR
    Ramin R.Current store owner
    [REDACTED], one of the original groomsmen gift sites, was started in 2003 with goal of providing grooms and groomsmen with an amazing selection of personalized groomsmen and mens gifts. The site has a custom design and custom technology to capture and pass personalization to drop ship suppliers. The site has products and relationships with 15 top drop ship suppliers. Additionally, the site has an amazing developer and VA (customer service, order processing and merchandising) that a new owner can continue to work with if they choose.

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