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GYMRAGS - Microfibre Gym Sweat Towel

gymrag.com
  • Avg. Revenue /month
    $4USD
  • Avg. Sessions /month73
  • Avg. Profit /month
    $5USD

Description

General description

GYMRAGS has shipped 500 microfibre gym towels across the UK via the website through Amazon and eBay. These were all towels in stock, not dropshipped. They sell for $8.99 - 9.99 each and cost $1.54 each (excluding shipping to UK and VAT).

Please note that the towels have now all sold through but supplier details will be included with the sale, along with the original towel design spec for you to place an order. Very helpful supplier. I'd recommend ordering more colour variations for the towels, based on feedback from customers.

There's potential to build the brand with more gym products such as clothing and accessories. That was the original plan when GYMRAGS was started. It would be awesome to see someone carry this project on and grow the brand into the future.

60% of sales were via Amazon (seller fulfilled and FBA), 20% website and 20% eBay. Plenty of positive reviews on Amazon and there is potential to win the Buy Box on these (Include the EAN so you can sell on the Amazon listing).

Social media accounts available but limited following and usage. Ownership of these will still be included in the sale (Facebook, Instagram).

Logo usage and brand name will also be included, which were professionally designed and can be embroidered on the towels.

There is a .com domain in use but it has had a holding page for at least 2 years, so you may be able to contact the owner and purchase this domain.

Another premium domain name has been added to this store and trademark for the brand is pending approval.

INCLUDED IN SALE:

Social Media Accounts: Facebook, Instagram Shopify Store Handed Over [REDACTED] Domain Premium Domain Supplier Relationship 30 Days Handover Support Professionally Designed Logo and Branding Email Contacts - Customers Who Ordered from Website and eBay Trademark pending Option to purchases additional designed towels for Yoga

SUGGESTED WAYS TO IMPROVE:

There's lots of things I wish I'd done but didn't have the time...

More active on social media - increase following, more content, test a few targeted ads Writing more blogs - once per week for SEO and using this content to share on social media Approach local gyms for partnerships or even selling in them Find cheaper ways to ship the towels - they're very light and with the right packaging they can probably be sent as a large letter (UK Royal Mail). This would drastically improve margin. Email marketing - I have a list of 76 contacts to get started with who you can invite back to order again, especially when there's more colour options. Abandon basket - set up mailChimp to chase these people up and rescue the sale

INTERESTING DATA:

2.7% conversion rate since January Majority of web traffic is organic and direct

Why should someone buy this store?

Great established business. Ways to improve the store with a secure brand and now options to go with a premium domain. The domain alone is worth the price. Business register in Australia with ASIC.

How can the future owner improve the business?

The site itself can be improved by way of video showcasing the towel & the benefits of it. I think focus should be on the towel itself. The other products will bring in income with well researched products. The new owner can incorporate there own ideas & open up to new gym products. Go to market and introduce brand awareness to the public. Add more products.

What work have you put into the store?

I have purchased premium domain name www.gymrag.com which is worth $500 USD. I started to Trademark the name in Australia. I have the option to add another supplier and designs of 4 towels for yoga. These will be an additional costs as the designs have not be secured. I have added value to the brand by adding drop shipping products. These are all carefully researched.

Time to run this business: approximately 40 hours per week

Traffic and Performance

  • Avg. Revenue /month
    $4USD
    Verified
  • Avg. Sessions /month73Verified
  • Avg. Profit /month
    $5USD
  • Profit Margin50%
  • Avg. Sales /month1

Other details about profit: Sales were previously from Amazon & eBay. The new owner has the potential to sell on instagram & Facebook. Organic sales by way of markets.

Total revenue
$177USD
Revenue data comes directly from Shopify and cannot be edited by the seller
Total traffic
3,003Sessions
Traffic data comes directly from Shopify and cannot be edited by the seller

Expenses

  • Shopify plan
    $26USD
    /month
  • Domain
    $2USD
    /month

Sale Includes

  • Physical inventory

    Not Included

  • Logo and branding assets

    I can transfer all details by email & supplier details. The domain will be transferred through godaddy.

  • Personal support after sale

    I can provide personal support and advise. This site is ready to go & the fitness niche is growing.

  • Domain

  • Product photos

    Products photos are on the site. All files original bought will be transferred through email.

  • Suppliers

    Not Included

  • Mailing list
  • Social Media
    Total followers268subscribers

Seller‘s Advice

How to grow this business

I have a more than a few online business. If this was my primary focus I would blog monthly & allow a budget for Facebook advertising on a monthly basis. I would focus on improving the site and get s video showcasing the benefit of the gym towel e.g soakage benefits

Skills to have

Supplier is very nice when order towels and all that information will be given.

GR
Gym R.Running this business for over 3 years
I bought the business in October 2017 and have not devoted any time to this business. This is a great starter business for anyone that has an interest in the GYM. There is a potential to grow the brand gymrag and the new owner can put there stamp on it.

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