Bohemian / hippie themed boutique store catering for those who love the gypsy aesthetic, yoga, travelling, and creating beautiful and colorful home spaces and gardens.
The logo is custom designed. The store uses the Oberlo/Aliexpress model to seamlessly find, import, and send products. The paid Pacific shopify theme has had some customizations done to make it more visually appealing and less cluttered.
The bohemian lifestyle & clothing niche is solid, and includes the ever popular Tibetan/boho/hippie jewellery styles. This range also includes bikinis, home decor and yoga wear.
It is visually strong, and the product images work really well on Insta and Pinterest. Similar, established stores have sold on here making easy profits of $3,500 per month once they have built a following. This style of store can be handled easily by one person with not too many hours of your week taken up. There are 58 products uploaded, with another 100 products ready to import into the store to boost the inventory. I'm happy to give personal support to the buyer for a couple of weeks after the sale so they feel confident about taking the store to the next level!
How can the future owner improve the business?
Concentrate on building a social media following and email list. Increase product range to include more items of clothing. Run Facebook ads and test them to find your key customer demographic. Ads can also show you which products you should focus more on and help drive traffic to the website. I've done some A/B testing already and can share those results with you so you have a head start!
What work have you put into the store?
Premium theme "Pacific" by Pixel Union valued at $180 with customizations at cart/checkout to make the flow easier for customers.
Sourcing niche products from reputable suppliers, starting to build a good following on Instagram.
How many hours does it take to run this business per week?