Here’s the deal: we’re passionate about fishing, and we’re passionate about looking good. What can we say? We’re passionate folk.
So what do you get when you combine a love of fishing and a desire to look respectable doing it? You get Halieus Outdoors, a line of apparel meant for the modern angler and outdoorsman.
It occurred to us during our semi-hourly trips to the tackle shop that while there’s a lot of gear out there for the fishing enthusiast, there isn’t much that looks especially new. And by new we mean designed this side of 1970.
We wanted clothes that would look as good out on the river as everyday life, that would inspire good form and maybe turn a few heads along the way. If fish leapt out of the water to get a better look, hey, we wouldn’t complain.
We didn’t think we were being unreasonable, but the blank stare from the tackle shop guy seemed to suggest otherwise. So, we did what all great fishermen do when they’re not getting what they’re looking for: we made our own gear.
Financials and traffic
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