- Avg. revenue /month$1,321
- Avg. sessions /month3,272
- Avg. profit /month$200
- Inventory value$4,000
Halo Lighters makes and sells a private label brand of electric, USB rechargeable, dual arc lighters. The lighters utilize rechargeable lithium ion batteries to produce electric arcs between the electrodes, capable of igniting virtually anything, and are 100% windproof. We’ve sold approximately $10,000 worth of product in the last six months. The business is not incorporated as its own entity and currently operates as a DBA under another company, so the legal transfer of the business and all assets would be very simple. We have an OEM agreement with a manufacturer in China to produce our branded label of these products. We typically buy 300-500 products at a time from our manufacturer. We have approximately 230 lighters in inventory that will be included with the sale.
Why should someone buy this store?
The products are unique, in high demand, versatile, and at the leading edge of modern gadget technology. Facebook has been back and forth allowing us to run ads on their platform, at times denying our ads because they claim that our products promote the use of tobacco. If the future owner can figure out a way to get the products white listed on Facebook’s ad platform, then the business can experience great success. When our Facebook ads are approved, our net profit margins consistently range between 20-30%, including our costs of packaging and shipping, and we never tested the ceiling on our ability to scale. We also have not put any effort into email marketing, influence marketing, building social audiences, or selling on eBay or Amazon. There is also huge potential in selling the products wholesale to other retailers. The gross profit margins on retail sales, including the costs of packaging and shipping, are about 100%. Wholesale margins can easily be 30-50% to other retailers.
How can the future owner improve the business?
Get the products white listed on Facebook’s ad platform so that Facebook allows ads for the products. Build out automated email marketing funnels. Reach out to influence marketers for promotions. Build a social following by consistently posting and organically growing a larger audience. Contact other retailers about purchasing the products wholesale. Get professional product photography to boost online conversion rates. List products for sale on eBay and Amazon.
What work have you put into the store?
Website design, improved customer service through email and live chat, implemented upsell campaigns, built out Google shopping campaigns, built out Facebook ad campaigns, linked products to other Shopify stores for dropshipping sales, established OEM relationship with manufacturer for products, built a referral marketing program.
Traffic and Performance
- Avg. revenue /month$1,321Verified
- Avg. sessions /month3,272Verified
- Avg. profit /month$200
- Inventory value$4,000
- Profit Margin10%
- Avg. sales /month100
- Shopify plan
- Inventory warehouse
- Upsell App, G Suite
- Facebook, Google Shopping
Logo and branding assetsPhysical inventory will be shipped to new owner. Digital assets will be exchanged via Google Drive files and email.
Personal support after saleI am willing to provide periodic assistance and support for up to two months after the sale.
Product photosDigital assets will be exchanged via Google Drive files and email.
How to grow this business
I would build out automated email marketing campaigns to sell to our nearly 2,000 existing subscribers. I would utilize our referral program to reach out to influence marketers who appeal to our audience of smokers and outdoor enthusiasts for product promotions. I would reach out to retailers about purchasing our products wholesale. I would work with Facebook to have our products white listed on their ad platforms. I would list the products on eBay and Amazon. I would invest in professional product photography to help boost our online conversion rates. Finally, I would purchase a wider range of products from our manufacturer to provide even more options to our customers.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.