All prices in USD
  • Avg. revenue /month
    $1,423
  • Avg. sessions /month3,527
  • Avg. profit /month
    $200
  • Inventory value
    $4,000

Description

General description

Halo Lighters makes and sells a private label brand of electric, USB rechargeable, dual arc lighters. The lighters utilize rechargeable lithium ion batteries to produce electric arcs between the electrodes, capable of igniting virtually anything, and are 100% windproof. We’ve sold approximately $10,000 worth of product in the last six months. The business is not incorporated as its own entity and currently operates as a DBA under another company, so the legal transfer of the business and all assets would be very simple. We have an OEM agreement with a manufacturer in China to produce our branded label of these products. We typically buy 300-500 products at a time from our manufacturer. We have approximately 230 lighters in inventory that will be included with the sale.

Why should someone buy this store?

The products are unique, in high demand, versatile, and at the leading edge of modern gadget technology. Facebook has been back and forth allowing us to run ads on their platform, at times denying our ads because they claim that our products promote the use of tobacco. If the future owner can figure out a way to get the products white listed on Facebook’s ad platform, then the business can experience great success. When our Facebook ads are approved, our net profit margins consistently range between 20-30%, including our costs of packaging and shipping, and we never tested the ceiling on our ability to scale. We also have not put any effort into email marketing, influence marketing, building social audiences, or selling on eBay or Amazon. There is also huge potential in selling the products wholesale to other retailers. The gross profit margins on retail sales, including the costs of packaging and shipping, are about 100%. Wholesale margins can easily be 30-50% to other retailers.

How can the future owner improve the business?

Get the products white listed on Facebook’s ad platform so that Facebook allows ads for the products. Build out automated email marketing funnels. Reach out to influence marketers for promotions. Build a social following by consistently posting and organically growing a larger audience. Contact other retailers about purchasing the products wholesale. Get professional product photography to boost online conversion rates. List products for sale on eBay and Amazon.

What work have you put into the store?

Website design, improved customer service through email and live chat, implemented upsell campaigns, built out Google shopping campaigns, built out Facebook ad campaigns, linked products to other Shopify stores for dropshipping sales, established OEM relationship with manufacturer for products, built a referral marketing program.

This business was founded: about 2 years ago
Time to run this business: approximately 4 hours per week

Traffic and Performance

  • Avg. revenue /month
    $1,423
    Verified
  • Avg. sessions /month3,527Verified
  • Avg. profit /month
    $200
  • Inventory value
    $4,000
  • Profit Margin10%
  • Avg. sales /month100

Other details about profit: When Facebook approves our ad campaigns, net profit margins are consistently 20-30%. Without Facebook ads, sales are consistent, but the advertising costs per sale usually wipe out profit margins. Without Facebook ads, a large majority of our sales come through our Google shopping ads.

Total revenue
  • $34,148
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 84,669Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Inventory warehouse
      $1
      /month
    • Domain
      $18
      /year
    • Upsell App, G Suite
      $20
      /month
    • Facebook, Google Shopping
      $750
      /month

    Sale Includes

    • Physical inventory
    • Logo and branding assetsPhysical inventory will be shipped to new owner. Digital assets will be exchanged via Google Drive files and email.
    • Personal support after saleI am willing to provide periodic assistance and support for up to two months after the sale.
    • Domain
    • Product photosDigital assets will be exchanged via Google Drive files and email.
    • Social media
      Total followers1,425subscribers
    • Suppliers
    • Mailing list
      1,849subscribers

    Seller‘s Advice

    How to grow this business

    I would build out automated email marketing campaigns to sell to our nearly 2,000 existing subscribers. I would utilize our referral program to reach out to influence marketers who appeal to our audience of smokers and outdoor enthusiasts for product promotions. I would reach out to retailers about purchasing our products wholesale. I would work with Facebook to have our products white listed on their ad platforms. I would list the products on eBay and Amazon. I would invest in professional product photography to help boost our online conversion rates. Finally, I would purchase a wider range of products from our manufacturer to provide even more options to our customers.

    NS
    Nathan S.Current store owner
    I own several eCommerce companies and a digital marketing consulting group. I am selling this business to focus efforts on another eCommerce company I’m involved with. I am happy to help answer any questions you may have or provide further supporting documentation to assist in the purchase of this business.

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