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$120,000 USD

Happy Ewe

www.happyewefibers.com

Appears in Gifts and collectibles , Established stores, Retail Stores, United States, Texas, Inventory, Large Business, Businesses using ShippingEasy for Sale

General description

Happy Ewe is a local yarn shop nestled in the Hill Country just northwest of the Austin, Texas area. In the almost eight years of business, the local fiber community has supported the shop tremendously, and it now has five large groups that meet weekly. The brick and mortar shop is one of the three largest LYS's in the Austin area and has the largest selection of spinning wheels in Texas for potential buyers to test drive and take home. The online shop enables repeat customers from all over the US, including Alaska and Hawaii, as well as customers in our Military stationed around the world and our friends up north in Canada.
Included in the sale of Happy Ewe is the domain name, all social media accounts, the full email list, the brick and mortar shop, the online shop, all inventory, fixtures, HE owned shop models, POS setup including 3 check out I-Pads/2 scanners/2 CC processors/cash register/2 receipt printers/new office printer, and misc office supplies, professional photography lighting equipment . Everything needed to continue to grow the shop.
The shop started as a creative outlet for the owner and a way to bring crochet/knit/spinning/weaving to the community. She ran the shop more like a personal "toy store" than a business, not needing to rely on the shop for income. Almost eight years later, plans have changed and the owner is now finishing her masters and is planning on teaching nationally and internally. It is time for Happy Ewe to go to a new owner, one that can do it justice!

Financials and traffic

Profit has not even come close to it's potential. Again, the owner has run the shop like her personal "toy store" and has put little energy into making it extremely profitable. There is a large amount of potential available, just needs some re-organization.

Average profit/month

$500 USD

Average overall profit margin

45%

Average number of sales/month

200

Value of inventory

$135,000 USD

Lifetime revenue

$397,068.00 USD

Lifetime traffic

46,589 Sessions

Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.

Business Expenses

Expense item

Cost

Shopify plan

$129.00/month

Subscriptions (ie. Mailchimp, apps)

$90.00/month

Advertising (ie. Adwords, Facebook ads, etc.)

$225.00/month

Inventory warehouse

$5.00/month

Retail space rental

$1,750.00/month

Employees (Including contractors and freelancers)

$950.00/month

Domain

$1.00/month

Brick and mortar

The lease expires 7/31/18, however the land lord is extending the lease to 12/31/18 to facilitate the sale. He is willing and happy to continue the lease to a new owner.

The sale also includes all fixtures (542 glass cubes, 2 gondolas, 3 spinning slat walls, and much more), $1500 lease deposit, Booth fees paid for 2019 Yellow Rose Fiber Festival, includes booth fixtures for vending at fiber festivals, Happy Ewe patterns

Retail location

18360 FM 1431 Suite B

Jonestown, TX

78645

US

Uses Shopify POS

Inventory

Inventory includes crochet/knit yarns, hooks/needles, crochet/knit notions, spinning wheels/supplies, processed fibers, processing equipment, small weaving looms/supplies, weaving yarns/cones, books/magazines, and other related items.

Located in Jonestown

Willing to ship inventory

Willing to transfer relationships with suppliers

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Facebook

HappyEweFibers

Instagram

happy_ewe

Mailing list

2,300 subscribers

Social media followers

1,380 people

Q & A

Do you work with any employees, freelancers, or contractors?

There are two employees that work approximately 20 hours a week total. One is willing to stay on, working approximately 10 hours a week. She is extremely reliable and knows the b/m shop inside and out.

However, this is one of the reorganization points for potential profit - the owner has employees because she has too many other obligations and did not want to put the time into the shop.

Why should someone buy this store?

Fiber arts are becoming increasingly popular over the last 10 years. Spinning and weaving have taken the forefront of the popularity. Fiber events occur monthly all over the US, encouraging people to create more. Happy Ewe has an established presence online and in Texas for the fiber arts boom, and with a little more work, that presence will be felt further across the US.

How can the future owner improve the business?

The use of social media and email blasts are two outlets that are not currently utilized enough by Happy Ewe. Additionally, the classes are not changed out regularly. Many customers like to be told "what to do" in a business like this, HE is not good about that. The owner needs to allow more time for the shop in the smaller details to make it more appealing for the customer, example clean up the website, have more/better promotions, etc.

What work have you put into the store?

Setting up the POS for online and b/m was the most work, and making sure it is all up to date. Everyone works hard to make sure what the customer sees online is actually available today.

Building a professional and comfortable atmosphere for the b/m that is recognized throughout central Texas is another accomplishment for Happy Ewe.

How many hours does it take to run this business per week?

40 hours

$120,000 USD

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