All prices in USD
  • Avg. revenue /month
    $10,348
  • Avg. sessions /month1,559
  • Avg. profit /month
    $4,000
  • Inventory value
    $23,000

Business Story

Why this business was started

Hattie Rex was born in 2007 when I was a new mom to a yellow lab puppy named Pablo. Like most new moms, I wanted Pablo to have the very best of everything. Dissatisfied with the plastic fire hydrant dog id tags that were available on the market, I set out to make my own and began selling them online. Later, I began bringing on the work of other local and regional artists. With new technology, I'm now able to offer the work of an unlimited number of artists without having to physically carry their inventory. I'm passionate about connecting buyers with the artists who make their gifts, supporting the handmade movement, and creating community.

The reason of selling this business

My reasons for selling the business are two-fold. One, I've started a consulting business helping other small business owners move to or manage the Shopify platform. Two, I'm the mother of a two-year old with another on the way. I'd like to hand it over to a new, passionate owner who is excited for the next chapter of Hattie Rex so that I can focus on consulting and being the mother of two young children.

What's involved in running this business

Researching new products and artists, reaching out to new artists to invite them to sell on Hattie Rex, responding to artists' requests to sell on Hattie Rex, onboarding new artists, promoting artists and their work on social media and through email marketing, corresponding with our email marketing team to send out campaigns, troubleshooting dropship errors, ensuring dropship artists are paid through our automatic payment system, website administration. For resale items (items you keep on hand physically), photographing the products, writing descriptions and listing online, fulfilling and shipping orders.

This business was founded: over 7 years ago
Time to run this business: approximately 8 hours per week

Traffic and Performance

  • Avg. revenue /month
    $10,348
    Verified
  • Avg. sessions /month1,559Verified
  • Avg. profit /month
    $4,000
  • Inventory value
    $23,000
  • Profit Margin40%
  • Avg. sales /month314
Other details about profit: Resale products average 50% profit. Dropship products earn a 35% commission minus shipping.
Last 6 years revenue
  • $817,457
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Last 6 years traffic
  • 123,218Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Inventory warehouse
      $0
      /month
    • Domain
      $15
      /year
    • Email marketing
      $1,500
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      All banner images, logos, social media cover photos, fonts, colors, and brand kit updated in 2020. Dropbox account will be transferred.
    • Personal support after sale

      Training on onboarding new dropshipping artists via the Jetti platform, using the platform, and following up with owner questions for no more than 5 hours per week for 4 weeks after the sale is finalized.
    • Domain

    • Product photos

      Photos of current physical inventory, related photoshoot images, customer-generated photos, etc. Dropbox account will be transferred.
    • Social media

      Total followers5,000subscribers
    • Suppliers

      We have several online dropshipping artists who will be transferred to the new owner.
    • Mailing List

      5,500subscribers

    Seller‘s Advice

    How to grow this business

    Online, I'd focus on expanding our reach through increased email marketing, upping our presence on Amazon handmade, and adding the Walmart sales channels. I'd also bring micro-influencers on board and hire a team to identify and onboard new artistic talent for our dropshipped products.

    Skills to have

    An interest in handmade products would be helpful, as well as some comfort with Shopify websites. We use Jetti to connect our dropship vendors, but this could easily be switched to Duoplane or another platform. All technical components could also be outsourced. I currently have a VA who would likely stay on board to continue technical tasks and general website administration.

    Share

    HR
    Hattie R.Current store owner
    Hattie Rex offers unique gifts from independent makers. Like a small, heavily-curated Etsy, we offer the work of dozens of makers from the United States. We have a small amount of inventory that we purchase and re-sell and we are set up for dropshipping. Our platform lets you to connect to artists' Etsy, Shopify, Wix, etc to pull in their photos, descriptions, inventory, and more. Orders and payments are automatic. Find great artists and offer their work online, making a commission on each sale without having to ship, or buy and resale.

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