- Avg. revenue /month$10,653
- Avg. sessions /month1,597
- Avg. profit /month$4,000
- Inventory value$23,000
Why this business was started
Hattie Rex was born in 2007 when I was a new mom to a yellow lab puppy named Pablo. Like most new moms, I wanted Pablo to have the very best of everything. Dissatisfied with the plastic fire hydrant dog id tags that were available on the market, I set out to make my own and began selling them online. Later, I began bringing on the work of other local and regional artists. With new technology, I'm now able to offer the work of an unlimited number of artists without having to physically carry their inventory. I'm passionate about connecting buyers with the artists who make their gifts, supporting the handmade movement, and creating community.
The reason of selling this business
My reasons for selling the business are two-fold. One, I've started a consulting business helping other small business owners move to or manage the Shopify platform. Two, I'm the mother of a two-year old with another on the way. I'd like to hand it over to a new, passionate owner who is excited for the next chapter of Hattie Rex so that I can focus on consulting and being the mother of two young children.
What's involved in running this business
Researching new products and artists, reaching out to new artists to invite them to sell on Hattie Rex, responding to artists' requests to sell on Hattie Rex, onboarding new artists, promoting artists and their work on social media and through email marketing, corresponding with our email marketing team to send out campaigns, troubleshooting dropship errors, ensuring dropship artists are paid through our automatic payment system, website administration. For resale items (items you keep on hand physically), photographing the products, writing descriptions and listing online, fulfilling and shipping orders.
Traffic and Performance
- Avg. revenue /month$10,653Verified
- Avg. sessions /month1,597Verified
- Avg. profit /month$4,000
- Inventory value$23,000
- Profit Margin40%
- Avg. sales /month314
- Shopify plan
- Inventory warehouse
- Email marketing
Logo and branding assetsAll banner images, logos, social media cover photos, fonts, colors, and brand kit updated in 2020. Dropbox account will be transferred.
Personal support after saleTraining on onboarding new dropshipping artists via the Jetti platform, using the platform, and following up with owner questions for no more than 5 hours per week for 4 weeks after the sale is finalized.
Product photosPhotos of current physical inventory, related photoshoot images, customer-generated photos, etc. Dropbox account will be transferred.
SuppliersWe have several online dropshipping artists who will be transferred to the new owner.
How to grow this business
Online, I'd focus on expanding our reach through increased email marketing, upping our presence on Amazon handmade, and adding the Walmart sales channels. I'd also bring micro-influencers on board and hire a team to identify and onboard new artistic talent for our dropshipped products.
Skills to have
An interest in handmade products would be helpful, as well as some comfort with Shopify websites. We use Jetti to connect our dropship vendors, but this could easily be switched to Duoplane or another platform. All technical components could also be outsourced. I currently have a VA who would likely stay on board to continue technical tasks and general website administration.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.