- Avg. revenue /month$170
- Avg. sessions /month315
- Avg. profit /month$162
- Inventory value$35,000
Why this business was started
I bought it from the original owner. I liked the idea/theme/messaging behind it. Women's issues are a hot topic right now and the women's march was a big (current) starting point for this business. Pussy hats were the number one seller and can still be a big money maker with the right advertising.
I have included screenshots from the original shopify store to show the sales, etc from the beginning of it's inception.
The reason of selling this business
The original owner made 6 figures in sales and I have not been able to replicate that. My marketing skills are weak and I just haven't been able to capture what he was able to capture. One of the pussy hats still ranks number 1 in google search.
Screenshots included of original shopify store/account. I have decided to try the fitness niche using the "old" shopify store account. This us-roar was created new by me to give the store a fresh slate.
What's involved in running this business
Very few manual orders (mostly with the hats). All t shirts/hoodies are automatically fulfilled. Social media is very helpful; some of the content I've created or shared has gotten good reactions. Advertising on FB takes up a large chunk of a day.
Several 'meme' posts have had tremendous reach (see screenshot of most recent) hitting over a 4 million reach, 5,000 + reactions, etc. Posts like this drive likes and follows to the FB page which will be helpful for marketing efforts.
Traffic and Performance
- Avg. revenue /month$170Verified
- Avg. sessions /month315Verified
- Avg. profit /month$162
- Inventory value$35,000
- Profit Margin5%
- Avg. sales /month5
- Shopify plan
- Inventory warehouse
Logo and branding assets2 different logos, shopify theme, social media assets & accounts, and most likely all the designs I created + all the designs that came with the business. Transferred by buyer & owner agreement on what is easiest. Dropbox, google drive, email, whatever is best. The current URL is a .com. The original store was a .co. Godaddy values the URL at $2500 - $3000. Both .com and .co will be included in sale.
Personal support after saleYes for an agreed amount of time between buyer and seller. Not forever, but a fair amount of time if needed by buyer. Please contact for more details if needed.
Product photosAny photos that are not apart of the shopify files catalog will be transferred. Mockups, etc.
How to grow this business
Marketing, marketing, marketing. The audience is there. Large email list, decent FB following, just gotta do better ads/marketing. I believe there's a lot of life left in this store. There are several thousand physical products that are part of this sale - light pink pussy hats and 2 colors of beach pussy hats. Also, a large box of headbands. All else is POD via Printify. Additional items to sell would greatly improve sales.
Also have a wholesale account at Faire (fka Indigo Faire) which brings in ~$300/mo and could probably beef that number up with some extra effort. Currently getting about 1 order per month. Fulfill via Printify.
Skills to have
No - but good marketing skills could get the store back to it's original glory.
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