All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month575
  • Avg. profit /month
  • Inventory value

Business Story

Why this business was started

Heart Sports was built out of a passion for triathlon and a desire to build my first business. I am a full-time teacher, so Heart Sports could never take up the time that it deserved, unfortunately. Someone willing to invest time in establishing proper exposure for the brand could succeed here.

The reason of selling this business

It's all a matter of time for me. I need to release time and Heart Sports is at risk of dwindling away if it does not have the proper investment of time that it needs.

What's involved in running this business

Order inventory. Designing new products. Promotions and advertising. Relationships with customers and with triathlon media and reviewers.

This business was founded: over 6 years ago
Time to run this business: approximately 2 hours per week


General description

Heart Sports is an online sportswear shop specialising in our own brand of triathlon tri-suits. The business (registered in England) is a private limited company. Customers can only buy Heart Sports trisuits from the web store and they are then shipped, by us, directly.

New products are designed in conjunction with our manufacturer/supplier and they can advise on latest trends in the product area.

Why should someone buy this store?

If you believe that you can invest the time needed to establish a cohesive marketing strategy and build strong relationships with triathlon media and event organisers, then this business is for you!

How can the future owner improve the business?

Deeper integration with social media influencers and channels. And a proper relationship forming with Triathlon reviewers and press to expose new product lines.

What work have you put into the store?

Heart Sports already has a great reputation because I have always put the customer first. I have established generous satisfaction guarantees so that customers can buy trisuits with confidence. I have built the reputation through excellent customer service and communication as well as designing solid products that perform excellently.

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month575Verified
  • Avg. profit /month
  • Inventory value
  • Profit Margin50%
  • Avg. sales /month20
Other details about profit: Figures for 2018 Total sales £24,100.00 240 orders Orders are very seasonal, with most happening in the March - June window.
Total revenue
  • $125,110
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 44,899Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Inventory warehouse
    • Domain
    • Google workspace

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      All assets to be transferred by handing over ownership of the Google workspace accounts with Google Drive storage of all media files.
    • Personal support after sale

      Not Included
    • Domain

    • Product photos

      All assets to be transferred by handing over ownership of the Google workspace accounts with Google Drive storage of all media files.
    • Social media

      Total followers500subscribers
    • Suppliers

      Not legally committed to any one supplier, but our existing supplier has done well for us so far. They have a team of designers who can bring your concepts to life. They are able to produce one-off prototypes (for a fee) before mass production runs.
    • Mailing List


    Seller‘s Advice

    How to grow this business

    Advertising, promotion and marketing. I have not had the time to be able to formulate proper marketing strategies or keep up the consistency of social media exposure required. The growth of Heart Sports has been organic, but driven by positive reviews in the triathlon media.

    Skills to have

    Marketing and advertising. Some idea of product design and current trends in triathlon clothing.


    Peter B.Current store owner
    I am a full-time teacher with a passion for triathlon. I have a wife and three kids and they are everything to me. Unfortunately I don't have time to do Heart Sports justice - it could be so much more in the right hands!


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