All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month7,289
  • Avg. profit /month

Business Story

Why this business was started

I wanted to build a brand that was geared toward Law Enforcement, Firefighters, U.S. Military and other Heroes of the USA. The niche is very large and can easily sustain competition. There are no boundaries with this niche. A hot product can be scaled to the moon! I built this store because I wanted to offer gifts for service members and their supportive families in a very passionate niche.

The reason of selling this business

I'm a work from home Dad with a very active toddler. I'm looking to get into other projects and would like to build out another brand. I have limited availability these days. I would like to hand this off to someone looking to take a great brand to the next level.

What's involved in running this business

Print On Demand, Dropshipping, Google and Facebook Advertising, Email Marketing. During the holidays things get MUCH more busier but still very manageable. Almost all of this store is automated and has wonderful reviews with an established facebook business page.

This business was founded: over 5 years ago
Time to run this business: approximately 15 hours per week


General description

If you're looking for a true business, I have created this brand from scratch. Heroic Defender is a brand that includes my very own custom designs and products for a business that has a great track record in both customer service and is set up for success. I have done the hard work. Minimal work is required since I have set up everything already. I have the vision on how this brand can be scaled and I hope whoever buys this will be able to execute that. At last glance my total revenue for Heroic Defender was roughly $510,000.00 US Dollars. Heroic Defender ranks on "Page 1" of Google search results for some targeted keywords! I am pricing the store for a quick sale!

Why should someone buy this store?

You should buy this store because I have put a lot of work into building a quality brand with hundreds of 5 star reviews. This is a very large niche with extremely passionate buyers. During the holidays this store reaps the benefits. This store has incredible potential! The brand has been established now. The reviews are there. The social media presence is solid and growing! I have an email list of 10K which I clean regularly (removing unengaged). I'm pricing this for a quick sale, it won't last!

How can the future owner improve the business?

Run more advertising. The greater the AD spend, The Greater the profits. Add more designs - My customers love when I launch new products.

What work have you put into the store?

I have built up this brand from scratch. I have created all the print on demand design files which I can include with the purchase. I have worked very hard to build an active social media presence on Facebook and now have a flourishing community. See screen shot.

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month7,289Verified
  • Avg. profit /month
  • Profit Margin35%
  • Avg. sales /month536
Other details about profit: During the holidays you can absolutely crush it! I am not even that good at advertising and the sales just roll in during the holidays. I can't even imagine how good this store would do with someone who was actually good at Facebook ads. This store is a GEM because of the 5 star reviews, social media presence, and unique designs that I have worked so hard on.
Total revenue
  • $641,895
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 481,091Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Domain

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      I have Photoshop and Illustrator files for the logo and all of my designs. I built them myself so they are all unique. I can make these available in the cloud for download. Heroic Defender has a Facebook and Instagram presence as well. These will be transferred with sale of store. Facebook followers 55K - ALL ORGANIC! Instagram followers 3k - ALL ORGANIC! My 3 year old Facebook ad account which includes about 12,000 purchases.
    • Personal support after sale

      Support period/time can be negotiated depending on your knowledge and the store price. I'll get you up to speed with our Social Media Pages, Email List, Shopify App accounts, Facebook Ad Account, Print On Demand Source Files, etc.
    • Domain

    • Product photos

      Aside from what is included on the product pages, I will also provide some mockup Photoshop files that I use to generate nice looking product photos.
    • Social media

      Total followers58,000subscribers
    • Suppliers

    • Mailing List


    Seller‘s Advice

    How to grow this business

    I would continue designing products for this niche. The niche is always growing with fresh customers each and every year. Running advertising and building a customer list will continue to be a great way to increase the success of this store. A Hero is born every day!

    Skills to have

    New owner should know how to run Google Advertising and Facebook Advertising.


    Mike C.Current store owner
    I am a web developer and internet marketer. I have experience designing and running high traffic websites.


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