All prices in USD
  • Avg. revenue /month
    $17,297
  • Avg. sessions /month11,947
  • Avg. profit /month
    $3,500

Business Story

Why this business was started

I wanted to build a brand that was geared toward Law Enforcement, Firefighters, U.S. Military and other Heroes of the USA. The niche is very large and can easily sustain competition. There are no boundaries with this niche. A hot product can be scaled to the moon! I built this store because I wanted to offer gifts for service members and their supportive families in a very passionate niche.

The reason of selling this business

I'm a work from home Dad with a very active toddler. I'm looking to get into other projects and would like to build out another brand. I have limited availability these days. I would like to hand this off to someone looking to take a great brand to the next level.

What's involved in running this business

Print On Demand, Dropshipping, Google and Facebook Advertising, Email Marketing.

This business was founded: over 2 years ago
Time to run this business: approximately 15 hours per week

Description

General description

If you're looking for a true business, I have created this brand from scratch. Heroic Defender is a brand that includes my very own custom designs and products for a business that has a great track record in both customer service and is set up for success. I have done the hard work. Minimal work is required since I have set up everything already. I have the vision on how this brand can be scaled and I hope whoever buys this will be able to execute that. At last glance my total revenue for Heroic Defender was roughly $510,000.00 US Dollars. Heroic Defender ranks on "Page 1" of Google search results for some targeted keywords! I am pricing the store for a quick sale!

Why should someone buy this store?

You should buy this store because I have put a lot of work into building a quality brand with hundreds of 5 star reviews. This is a very large niche with extremely passionate buyers. During the holidays this store reaps the benefits. This store has incredible potential! The brand has been established now. The reviews are there. The social media presence is solid and growing! I have an email list of 10K which I clean regularly (removing unengaged). I'm pricing this for a quick sale, it won't last!

How can the future owner improve the business?

Run more advertising. The greater the AD spend, The Greater the profits. Add more designs - My customers love when I launch new products.

What work have you put into the store?

I have built up this brand from scratch. I have created all the print on demand design files which I can include with the purchase. I have worked very hard to build an active social media presence on Facebook and now have a flourishing community. See screen shot.

Traffic and Performance

  • Avg. revenue /month
    $17,297
    Verified
  • Avg. sessions /month11,947Verified
  • Avg. profit /month
    $3,500
  • Profit Margin35%
  • Avg. sales /month536
Other details about profit: During the holidays you can absolutely crush it! I am not even that good at advertising and the sales just roll in during the holidays. I can't even imagine how good this store would do with someone who was actually good at Facebook ads. This store is a GEM because of the 5 star reviews, social media presence, and unique designs that I have worked so hard on.
Total revenue
  • $518,913
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 358,411Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $100
      /month
    • Domain
      $20
      /year

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      I have Photoshop and Illustrator files for the logo and all of my designs. I built them myself so they are all unique. I can make these available in the cloud for download. Heroic Defender has a Facebook and Instagram presence as well. These will be transferred with sale of store. Facebook followers 55K - ALL ORGANIC! Instagram followers 3k - ALL ORGANIC! My 3 year old Facebook ad account which includes about 12,000 purchases.
    • Personal support after sale

      Support period/time can be negotiated depending on your knowledge and the store price. I'll get you up to speed with our Social Media Pages, Email List, Shopify App accounts, Facebook Ad Account, Print On Demand Source Files, etc.
    • Domain

    • Product photos

      Aside from what is included on the product pages, I will also provide some mockup Photoshop files that I use to generate nice looking product photos.
    • Social media

      Total followers58,000subscribers
    • Suppliers

      Not Included
    • Mailing List

      10,000subscribers

    Seller‘s Advice

    How to grow this business

    I would continue designing products for this niche. The niche is always growing with fresh customers each and every year. Running advertising and building a customer list will continue to be a great way to increase the success of this store. A Hero is born every day!

    Skills to have

    New owner should know how to run Google Advertising and Facebook Advertising.

    Share

    MC
    Michael C.Current store owner
    I am a web developer and internet marketer. I have experience designing and running high traffic websites.

    Tags

    Similar Businesses

    Sold businesses

    Our features for a secure experience

    Exchange Trust

    • Verified revenue and traffic
    • Secure messaging platform
    • Escrow payment system
    • Dedicated migration team
    Learn more

    Why use Exchange?

    Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores

    Verified listing data

    The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.

    Secure messaging platform

    You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.

    Encrypted payment capture

    Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.

    Take time to inspect the business

    Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.

    Safe store transfer

    When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.

    Post-purchase 24/7 Shopify support

    Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.