All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month1,730
  • Avg. profit /month

Business Story

Why this business was started

Both co-founders are Marketing Managers at one of the fastest and most successful startups in India - Unacademy. This personal project, HeyPoochie, was a side hustle which allowed us to learn everything about starting a digital business, specifically in the apparels segment which we are both fond of. We recognized that there is a market gap in the Indian the commerce segment where localized niches are not being targeted by businesses. We chose to go ahead with 'Dog Lovers' niche for its extremely high sentimental value that our potential target segment holds.

The reason of selling this business

Both of us, the co-founders, are moving on to better career opportunities which has left us unable to continue investing into this business now.

What's involved in running this business

Shopify allows easy integration with all major drop-shipping partners globally. The new owners would just have to exchange the existing partner with a preferred one (if selling globally). The product niche is already present in all developed and developing countries. People loved our products and I don't imagine they'll face any issues with demand. Shopping ads and Instagram ads have gotten us the maximum traffic. Basic knowledge about running such ads will be sufficient to continue running this business. We can as well help the new owners with is, as we are both Marketing Majors.

This business was founded: 5 months ago
Time to run this business: approximately 15 hours per week

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month1,730Verified
  • Avg. profit /month
  • Profit Margin9%
  • Avg. sales /month35
Other details about profit: We donate about 9% net profits towards Animal Shelters across India.
Total revenue
  • $153
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 8,650Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Domain

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      We will share open files of all our brand assets, including brand logos, social banners, graphics, etc.
    • Personal support after sale

      We will be glad to help you scale the business and provide any and all support required for up to 3 months post sale. We can offer training on all marketing functions required, given that I and my fellow co-founder are both Marketing Majors. We will also provide support from our in-house design team who can help you create new designs and help understand how to keep the design inventory renewed.
    • Domain

    • Product photos

      We will be sharing the entire design inventory in a drive folder which has over 500 designs. Our team has worked over 100 hours designing these designs and every design is custom made. We will share all product mockups used for promotions and for product display in-website. We will also share our subscription to a mockup generator platform used, if required.
    • Social media

      Total followers300subscribers
    • Suppliers

      Not Included
    • Mailing List


    Seller‘s Advice

    How to grow this business

    Drop-shipping is a growing business in India with more privately help stores coming online in the last 2 years than the last 10 years combined before that period. We have picked a particularly attractive niche of customer base - young adults who love animals. The idea is to capitalize on the same segment and add more products - exclusive products - and market the brand to build consumer confidence and brand awareness.

    Skills to have

    A necessary to have is basics of digital marketing. The backend operations are fairly straight forward in this business model and we would love to help you understand the same. Good to have knowledge about current ecommerce trends and consumer behavior.


    Karthik N.Current store owner
    Hola! I am one of the two co-founders of HeyPoochie. Both of us are MBA graduates from India's top Management school, and working as Managers at Unacademy Pvt. Ltd. We started HeyPoochie as a side hustle business where the aim was to take a complete product-based service to market and learn all aspects of launching an internet business. This has been a fun ride!


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