All prices in USD
  • Avg. revenue /month
    $771
  • Avg. sessions /month1,079
  • Avg. profit /month
    $790
  • Inventory value
    $3,190
This business was founded: over 8 years ago
Time to run this business: approximately 4 hours per week

Description

General description

Overview: HighKey Camera is a camera accessory business selling stock and custom printed camera straps for photographers. It is located in Portland Oregon and was founded on May 21, 2009 by a group of professional photographers that studied at the Brooks Institute of Photography in Southern California. While the original owners did a great job of marketing and building a strong web presence, they did a poor job of business execution and maintaining the brand.
I took over HighKeyCamera in August 2014 with the intention of rebuilding customer trust, and focusing on professional photographers that want to market themselves. This was done with several key changes; • Clearly display the HighKeyCamera business under new ownership • Invest in equipment to do the printing process in-house • Built organic keywords for several 1st page google ranks • Reduce strap construction from >10 weeks to less than 2 days • Release an interactive, online strap design tool that is simple to use on the website • Respond to prior negative reviews online directed at the previous owner • Turnaround the Better Business Bureau rating from ‘F’ to ‘A+’ • Establish repeat wholesale accounts

Why should someone buy this store?

Business opportunities: While the current business focuses on custom camera straps, the business could quickly be expanded to include other custom printed merchandise such as: Binocular Straps, Guitar Straps, Pet Leashes etc. Also, expanding outlets beyond the website to Etsy and Amazon Handmade could provide significant additional exposure and revenue.

How can the future owner improve the business?

  • Add additional products (pet collars, guitar straps, binocular straps)
  • Additional selling outlets (Amazon Handmade)

What work have you put into the store?

• Clearly display the HighKeyCamera business under new ownership • Invest in equipment to do the printing process in-house • Built organic keywords for several 1st page google ranks • Reduce strap construction from >10 weeks to less than 2 days • Release an interactive, online strap design tool that is simple to use on the website • Respond to prior negative reviews online directed at the previous owner • Turnaround the Better Business Bureau rating from ‘F’ to ‘A+’ • Establish repeat wholesale accounts

Traffic and Performance

  • Avg. revenue /month
    $771
    Verified
  • Avg. sessions /month1,079Verified
  • Avg. profit /month
    $790
  • Inventory value
    $3,190
  • Profit Margin80%
  • Avg. sales /month30
Other details about profit: High profit margin for a relatively low competitive market. Additional profit from wholesale accounts that are not billed through Shopify.
Last 4 years revenue
  • $40,861
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Last 4 years traffic
  • 57,199Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $100
      /year
    • Online tool to develop proofs
      $29
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

    • Personal support after sale

      Not Included
    • Domain

    • Product photos

    • Social media

      Total followers2,020subscribers
    • Suppliers

    • Mailing List

      2,000subscribers

    Share

    JS
    Jon S.Current store owner

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