All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month281
  • Avg. profit /month
  • Inventory value

Business Story

Why this business was started

The business was young and small when purchased from the original creator who had become ill. Product number was less than 30 and I wanted to build the business while learning about online sales and marketing and eventually to make money. .............

The reason of selling this business

Outside employment demands and lack of time to learn effective marketing skills, graphic art skills, and SEO skills.

What's involved in running this business

Shipping from physical inventory sales and product pricing - market monitoring which takes very little time per week. Adding new products for drop shipping takes about 15 - 20 minutes per additional item.

This business was founded: over 4 years ago
Time to run this business: approximately 8 hours per week


General description

One of the best and largest collections of pet themed apparel and accessories for all seasons and all breeds of dogs, cats, other pets, and their owners with over 1000 products. 2 Instagram - One integrated within site (17.5k followers). One links to site URL. 2 Twitter accounts linked to site. 1 Facebook business page and personal page can link to business page. Pinterest linked inventory and account

$14,000 of highly discounted physical custom designed pet Harness, Collars, Leashes, and some pet shirt/hoodie apparel inventory; all size labeled, logo tagged, and wrapped for shipping . The store is basically FREE. The Inventory could be marketed very profitably via Point Of Sale, Trade shows, Pet parks, or Flea markets. This inventory could easily be repriced to retail between $18,000 - $22,000 (where it was store priced at original purchase in early June 2016) and is warehoused by Seller, but takes up not more than 5 x 5 x 5 ft of space in storage tubs. Physical inventory Item count is 3% of total store product item count. This inventory is all prepaid and will be hand delivered or shipped by Seller when sold. All Seller created .png and .svg graphics files that make up logos and sayings are archived by Seller and at print Supplier and applied to products held in dropshippable inventory by printer . Business cards, logo stickers and company placard/sign. Printful , Mirage products, and LeeMar source accounts fully established.

Why should someone buy this store?

Excellent domain name. Two distinct logos..... Hip Puppy and Hip Kat - trademarkable. Store is primarily comprised of pet themed human apparel , pet apparel with accessories including Harnesses, Bow-Tie Collars, Leashes, mugs, totes, beds, blankets, pillow cases, and popular phone covers with an emphasis towards the pet Rescue arena . At age 76 I just don't have the energy or skill sets to market like it deserves. Product count was increased over the last year from 25, at original purchase, to 1000+ presently through custom logo and font generations and product importing from established USA based suppliers. The Hip Kat logo and cat product additions have been complimented and lauded. All products are sourced within the US. Shopify Brooklyn theme is enhanced for apparel products and presents up to full page presentations upon selection. Easy shopping - product review grids. This store is mature , improving in visitors, and nicely inventoried with superb potential from proper marketing. Product lines are very easy to expand and customize. The Essence : is priced below Inventory value.
Physical inventory is 3% of total product count and could be continually sold online or marketed at trade/dog shows, dog parks, flea markets, or just wholesaled .......and site cost would be recovered. However, I have sold several inventory items to friends and neighbors who like the ability to physically examine and fit an item . So........there you go........Point Of Sale potential.

How can the future owner improve the business?

Site needs better SEO and social media marketing than I have time for or can provide. All traffic generated so far has been organic......with two small "boosted" Facebook posts for $3.
With additional Graphic Arts inputs, several product arena's can be greatly enhanced and targeted....such as K-9, Service dogs, Police and Military dogs along with a continuing emphasis on the huge Rescued Pet field. Seller has potential email list sources in these areas. Custom Orders: Custom order statements are embedded on the site but actually restricted in offerings. A buyer with Graphic Arts capabilities or resources could greatly expand this popular custom pet images and themed logos apparel area. The site is ripe for the proper and more effective Marketing efforts.

What work have you put into the store?

Product count was increased, from early June, from 25, at original purchase, to 1015 presently through custom logo and font generations and product importing from established USA based suppliers. Marketing efforts: Mailing list promos at various holidays......Halloween, Thanksgiving, Cyber Monday, and Christmas time frames. Some seasonal.........Spring; end of Summer.

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month281Verified
  • Avg. profit /month
  • Inventory value
  • Profit Margin35%
  • Avg. sales /month2
Other details about profit: Margins can be changed through pricing
Total revenue
  • $2,448
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 15,779Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Inventory warehouse
    • Domain

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Inventory can be hand delivered by seller (preferred) within 500 mile radius of [REDACTED] shipped via UPS ground for direct expenses only.
    • Personal support after sale

      8 hrs by phone or email first week of ownership, 4hrs second week, then 6 hrs total thereafter over 1 month. All paper notes, site\product updating steps and links to Shopify support.
    • Domain

    • Product photos

      All product logos and graphics are digitized and will be tendered via memory stick, DVD, or over internet.
    • Social media

      Total followers1,500subscribers
    • Suppliers

      Printful printing and Mirage Pet Products are the main suppliers on non inventory products. Transferring store accounts is very easy with these two companies.
    • Mailing List


    Seller‘s Advice

    How to grow this business

    Review the Paid ad providers for reported effectiveness vs cost and do test ads.
    Place ads in pet magazines and pet forums revolving around Rescue and K9 animals, if available.

    Skills to have

    Graphic arts skills would be very valuable in upgrading and creating new apparel files and logos........however many graphic services are available online.


    MERLE O.Current store owner
    Semi Retired - Aviation background, with several side business ownerships; primarily in transportation and IT consulting.


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