- Avg. revenue /month$50
- Avg. sessions /month295
- Avg. profit /month$15
- Inventory value$15,000
Why this business was started
The business was young and small when purchased from the original creator who had become ill. Product number was less than 30 and I wanted to build the business while learning about online sales and marketing and eventually to make money. .............
The reason of selling this business
Outside employment demands and lack of time to learn effective marketing skills, graphic art skills, and SEO skills.
What's involved in running this business
Shipping from physical inventory sales and product pricing - market monitoring which takes very little time per week. Adding new products for drop shipping takes about 15 - 20 minutes per additional item.
One of the best and largest collections of pet themed apparel and accessories for all seasons and all breeds of dogs, cats, other pets, and their owners with over 1000 products. 2 Instagram - One integrated within site (17.5k followers). One links to site URL. 2 Twitter accounts linked to site. 1 Facebook business page and personal page can link to business page. Pinterest linked inventory and account
$15,000 of highly discounted physical custom designed pet Harness, Collars, Leashes, and some pet shirt/hoodie apparel inventory; all size labeled, logo tagged, and wrapped for shipping . Physical inventory Item count is 3% of total store product item count. This inventory could easily be repriced to retail between $18,000 - $22,000 (where it was store priced at original purchase in early June 2016) and is warehoused by Seller, but takes up not more than 5 x 5 x 5 ft of space in storage tubs. This inventory is all prepaid and will be hand delivered or shipped by Seller when sold. All Seller created .png and .svg graphics files that make up logos and sayings are archived by Seller and at print Supplier and applied to products held in dropshippable inventory by printer . Business cards, logo stickers and company placard/sign. Printful , Mirage products, and LeeMar source accounts fully established.
Why should someone buy this store?
Excellent domain name. Two distinct logos..... Hip Puppy and Hip Kat - trademarkable.
Store is primarily comprised of pet themed human apparel , pet apparel with accessories including Harnesses, Bow-Tie Collars, Leashes, mugs, totes, beds, blankets, pillow cases, and popular phone covers with an emphasis towards the pet Rescue arena .
At age 75 I just don't have the energy or skill sets to market hippuppy.com like it deserves.
Product count was increased over the last year from 25, at original purchase, to 924 presently through custom logo and font generations and product importing from established USA based suppliers. The Hip Kat logo and cat product additions have been complimented and lauded.
All products are sourced within the US.
Shopify Brooklyn theme is enhanced for apparel products and presents up to full page presentations upon selection. Easy shopping - product review grids.
This store is mature , improving in visitors, and nicely inventoried with superb potential from proper marketing. Product lines are very easy to expand and customize.
The Essence : hippuppy.com is priced below Inventory value.
Physical inventory is 3% of total product count and could be continually sold online or marketed at trade/dog shows, dog parks, flea markets, or just wholesaled .......and site cost would be recovered. However, I have sold several inventory items to friends and neighbors who like the ability to physically examine and fit an item . So........there you go........Point Of Sale potential.
How can the future owner improve the business?
Site needs better SEO and social media marketing than I have time for or can provide.
All traffic generated so far has been organic......with two small "boosted" Facebook posts for $3.
With additional Graphic Arts inputs, several product arena's can be greatly enhanced and targeted....such as K-9, Service dogs, Police and Military dogs along with a continuing emphasis on the huge Rescued Pet field. Seller has potential email list sources in these areas. Custom Orders: Custom order statements are embedded on the site but actually restricted in offerings. A buyer with Graphic Arts capabilities or resources could greatly expand this popular custom pet images and themed logos apparel area. The site is ripe for the proper and more effective Marketing efforts.
What work have you put into the store?
Product count was increased, from early June, from 25, at original purchase, to 1015 presently through custom logo and font generations and product importing from established USA based suppliers. Marketing efforts: Mailing list promos at various holidays......Halloween, Thanksgiving, Cyber Monday, and Christmas time frames. Some seasonal.........Spring; end of Summer.
Traffic and Performance
- Avg. revenue /month$50Verified
- Avg. sessions /month295Verified
- Avg. profit /month$15
- Inventory value$15,000
- Profit Margin35%
- Avg. sales /month2
- Shopify plan
- Inventory warehouse
Logo and branding assetsInventory can be hand delivered by seller within 500 mile radius of [REDACTED] shipped via UPS ground.
Personal support after sale2 hrs per day phone or email 5 days first week of ownership, 3 days second week, 4 hrs per week thereafter for 2 months. All paper notes, site\product updating steps and links to Shopify support.
Product photosAll product logos and graphics are digitized and will be tendered via memory stick, DVD, or over internet.
How to grow this business
Review the Paid ad providers for reported effectiveness vs cost and do test ads.
Place ads in pet magazines and pet forums revolving around Rescue and K9 animals, if available.
Skills to have
Graphic arts skills would be very valuable in upgrading and creating new apparel files and logos........however many graphic services are available online.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.