All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month3,101
  • Avg. profit /month
  • Inventory value

Business Story

Why this business was started

We started the business as part of an online competition in 2016. We also love natural products and wanted to find a deodorant that actually worked.

The reason of selling this business

We struggle to find the time to upkeep the business - send emails, post on social. We both have full-time jobs and a kid which takes up a lot of our time.

What's involved in running this business

You can make the product yourself - it takes about 2 hours to make 120 jars. Or you could outsource this - we can connect you with manufacturers. You can also choose to ship the product yourself, or get a 3rd party logisitcs company. We've done both and can provide recommendations.

This business was founded: over 6 years ago
Time to run this business: approximately 3 hours per week


General description

Natural deodorant is quickly becoming a hot product. It's why Unilever recently acquired a business in this space and venture capitalists are rushing to invest in this industry. Also, finding the right product is the key to ecommerce instead of trying to sell something that everyone else is selling.

Get a unique product recipe with this purchase.

Why should someone buy this store?

The top 10 reasons to buy this business today:

1.This business makes money every day without us doing any marketing activities in the past 12 months. 2.Over 80% gross margin 3.30% of sales come from existing customers. This is a big challenge for most businesses today. 4.Our website conversaion rate is over 6%. 5.You get 10,000 + email newsletter subscribers who've subscribed over the past 2 years (all legitmate - they opted in for a discount code) 6.You get 5,000 + existing paying customers 7.Fully automated business - you can set it up so you pay the supplier who ships it to a 3rd party warehouse who then fulfills your orders. 8. There's a major opportunity for upsells and cross sells by introducing new products. 9.Completely unique product - this isn't a dropshipped product. We developed the formula and customers love it. 10.There's a massive opportunity with wholesale to small health food stores.

How can the future owner improve the business?

There's a few exciting opportunities. When we were actively marketing, the business would generate $10k-$20k/month. A new owner could continue infuencer marketing and include some paid facebook/instagram/tiktok/google shopping marketing. We will share our past strategies with the new owner.

If a new owner were to pursue more retail opportunities, possibly through a products distributor, the business could grow exponentially.

What work have you put into the store?

We put a lot of effort in the early days doing influencer collaborations and facebook ads - starting back in 2016. Since having our baby (and getting pregnant for that matter) we stopped putting time into the business. Not to mention all the money and time spent in R&D creating our formulas.

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month3,101Verified
  • Avg. profit /month
  • Inventory value
  • Profit Margin40%
  • Avg. sales /month100
Other details about profit: We have a 75% + gross margin, but the cost of shipping is where most of the margin goes. We also stopped advertising about 12 months ago. Before this we were had our largest month of $27,000 in revenue. Since August of last year, we've only been doing email marketing to our existing list which has continued to drive sales.
Total revenue
  • $170,548
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 232,588Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Inventory warehouse
    • Domain

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      We will share everything in Google Drive
    • Personal support after sale

      We will support for 3 months - one hour a week. We can support with marketing - sourcing products, manufacturing and customer service.
    • Domain

    • Product photos

      We will share everything in Google Drive
    • Social media

      Total followers9,000subscribers
    • Suppliers

      Currently we make the product ourselves but we also have used great suppliers in the past.
    • Mailing List


    Seller‘s Advice

    How to grow this business

    In the next 5 years - there's a big opportunity on TikTok with ads and organic. There's also a huge opportunity for wholesale. If you can introduce new products and increase the customer lifetime value - that would boost the revenue a lot.

    Skills to have

    Nothing required to be successful but a background in digital marketing, product development or sales would help.


    Doug C.Current store owner
    I run a marketing agency and started this business with my wife. The business has been great but we've struggled to create the time necessary to grow or service it.


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