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$15,000 USD

HomeClocks

www.homeclocks.co.uk

Appears in Home and furniture , London, United Kingdom, Established stores, Large Business, Business and Franchises under $20,000

General description

When I was a child, we would have Sunday lunches with the family at my grandmother's house. My grandmother had a cuckoo clock and it would call when the food was ready, at lunch time. This cuckoo sound held a special place in my heart. This store was inspired by those feelings & I wanted every family to have a "home" clock in their home.

This is a dropshipping store working directly with 10 well-known clock brands, which are based in the UK, Germany, Italy, Netherlands & Japan. All brands have a UK/European presence allowing for quick delivery times in the region. They handle all fulfillment & offer support in English. The business relationship started on January 2017 & we have been working together ever since.

Financials and traffic

Traffic from Google Shopping, remarketing on text ads & Klaviyo emails with lead magnets & abandoned carts. It also has 449 backlink submissions & organic traffic is growing day by day. Average order value is $300 & 4.6% returning customer rate. Still huge room for growth as have only targeted the UK market & the brands worked with are top of the market globally.

The revenue drops off at Jan 2018 as this was when I started my new position as explained in my bio. I put the store on pause as I was moving abroad.

Average profit/month

$650 USD

Average overall profit margin

16%

Average number of sales/month

12

Lifetime revenue

$55,713.00 USD

Lifetime traffic

22,258 Sessions

Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.

Business Expenses

Domain hosted by Shopify. Subscription costs include Sitemapper, PowerTools - Filter Menu, QuickBooks Online. There was a virtual phone line but the company has closed down. Advertising costs include Google Ads only.

Expense item

Cost

Shopify plan

$29.00/month

Subscriptions (ie. Mailchimp, apps)

$59.00/month

Advertising (ie. Adwords, Facebook ads, etc.)

$460.00/month

Domain

$1.00/month

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Facebook

homeclocksonline

Twitter

homeclocks1

Mailing list

216 subscribers

Social media followers

33 people

Q & A

Why should someone buy this store?

This store is perfect for someone new to the dropshipping e-commerce world & looking to get their feet wet without having the time to build the store from the start. The store is fully automated & ready to go.

This store is also perfect for veterans in the dropshipping world as there is still a large room for improvement & optimisation, a good opportunity to grow & sell again later down the line.

How can the future owner improve the business?

Optimisation of Google Adwords campaigns & further optimisation of website conversion rate.

Expansion outside of UK market into Europe & US, expansion of product line by adding in more brands & products.

Build organic traffic via content & backlinks, already 449 backlink submissions.

Start advertising on Facebook & possibly other platforms. PR campaigns to boost website awareness.

What work have you put into the store?

Niche research of over 200 niches, picked this niche for high profit margins & there is a demand gap within the market. Web design using Retina theme & custom developer work for increased website conversion rates. Custom descriptions on all 560 products with help of experienced copywriter.

Cultivated business relationship directly with 10 of the top clock brands around the world including UK, Germany, Italy, Netherlands & Japan. There are still more brands out there.

This store gets traffic from Google Shopping, RLSA on search ads & Klaviyo email marketing sequences from lead magnets on website. All of which I have built and is automated. The store has had an SEO audit & has 449 backlink submissions done by a SEO expert. This store has also had a speed audit & the coding has been optimised for faster load times done by speed expert. The store also has lead generation magnets with email sequences using Klaviyo & abandoned cart email chains further improving conversion rates.

This store also has a facebook page & twitter. This store has been approached by PayPal Global Sellers & is now part of their program, PayPal handles international orders on our behalf, no extra work necessary.

How many hours does it take to run this business per week?

7 hours

$15,000 USD

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