Why this business was started
I set up this small store, because I've thought of this great and passionate niche and I wanted to see if it's profitable. The last time I've set up my own store was more than a year ago so it's nice to see I still got it. I've been working on projects for different clients lately, and I missed working on my own projects. I came across this niche working for a client and I saw that it's a really passionate niche and that homeschooling is a kind of "religion" for them and that they are prepared to fight for it. So this niche meets the conditions of a potentially profitable and successful one. I also did some digging in FB Audience Insights and read a bunch of articles related to this niche and I see it really does have great potential. I wanted to start with a Print-on-demand model so I did some t-shirt designs and published them to the store.
The reason of selling this business
I've started working on a new project and I just don't have time to start running FB ads for this store. I actually set up one campaign and started running some traffic to the collections page of the store and been getting good CTR and cheap clicks. So my hypothesis about this niche was confirmed.
What's involved in running this business
Not much really: fulfilling orders, running FB ads and finding new products or at least continuing with this Print-on-demand model and creating new designs.
Physical inventoryNot available for starter stores
Logo and branding assetsI can put all the assets on a Google Drive. Mostly images though.
Personal support after saleI'll include a 60 min consultation call. I always like to help people that are just starting out.
Product photosI can put all the assets on a Google Drive.
SuppliersNot available for starter stores
Mailing ListNot Included
How to grow this business
Find what kind of problems are homeschool parents encountering and then launch a product solving that problem. Preferably I'd try to focus on digital products, since you have no future expenses with them once they are created. The only thing you have to worry about are marketing costs. I'd also try to leverage influencer marketing - might be interesting in this niche.
Skills to have
In the beginning I'd suggest learning how to navigate in your Shopify store and later learn at least FB ads if not Google and Pinterest as well.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.