All prices in USD
  • Avg. revenue /month
    $5,218
  • Avg. sessions /month1,048
  • Avg. profit /month
    $1,225

Business Story

Why this business was started

This started as, and has continued to be a seasonal business for me. I started this business for side income. One to two months out of the year I run ads on Facebook to sell blankets, usually during the holidays. This has created $75,000-$100,000 per year in income in only a couple of months out of the year. If the new owner puts in a years worth of effort running ads, email marketing and growing the social media following, this business could easily bring in $500,000+ per year. I haven't put in the time because I have other ventures on the side.

The reason of selling this business

My interests have moved to other sources of income. With the right owner that has 100% focus on this business alone, the income potential is $500k+ per year. For reference, over the past 3 years since September 2018, this business has earned $230,000+ in income running Facebook ads 1-2 months per year. That is without email marketing or social media growth. To the buyer with time and focus, the potential is endless.

What's involved in running this business

This business takes very minimal effort to run. There are two main things the new owner will be doing in its current state. Responding to customer emails, and creating / maintaining facebook ads for new or existing designs. All blanket manufacturing and transaction are hands-free. When a customer orders a blanket, it is automatically sent to the manufacturer where they produce and ship the blanket to the customer along with a tracking number. All transactional email are handled through Klaviyo, which are also sent automatically.

If the new owner has plans for growth, they will want to create new designs and focus on email marketing / social media posts, which will add to their daily tasks.

This business was founded: over 3 years ago
Time to run this business: approximately 5 hours per week

Traffic and Performance

  • Avg. revenue /month
    $5,218
    Verified
  • Avg. sessions /month1,048Verified
  • Avg. profit /month
    $1,225
  • Profit Margin20%
  • Avg. sales /month82
Other details about profit: $233,000+ income came from sales within 3-4 months of advertising over of the past 3 years. The first time I advertised the business was 38 months ago in September 2018. The business has had 3,143+ sales and counting, divided by 38 months averages 82 sales per month. $46,600+ profit divided by 38 months averages $1,225 per month. $233,000+ income divided by 38 months actually averages $6,131 USD in monthly revenue, but Shopify shows the business started in May 2018 when I purchased the domain name, not in September 2018 when I first started running ads. You can verify from the charts below when the ads were run and when the income took place.
Total revenue
  • $229,587
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 46,153Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $12
      /year
    • Klaviyo, Gempages, Openphone
      $68
      /month
    • The total spent on advertising over the past 3 years is $47,922. This was over a period of 3-4 months in the last 38 months.
      $1,250
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      Logos, website assets, domain, social media ad creatives, etc. will all be included in the sale. Transfer can take place with Google Drive, Dropbox, or any other preferred method.
    • Personal support after sale

      If desired by the future owner, I will provide training and assistance up to one week after the sale concludes. Everything to run the business can be learned in a few hours, but I will stay on for support up to one week if needed.
    • Domain

    • Product photos

      All unique product photos on the website, all design files, and rights to all designs will be included in the sale. Transfer can take place with Google Drive, Dropbox, or any other preferred method.
    • Social media

      Total followers1,500subscribers
    • Suppliers

      I will show the new owner the automated supplier I use. It requires little to no maintenance.
    • Mailing List

      3,008subscribers

    Seller‘s Advice

    How to grow this business

    For future owners looking to grow the store over the next five years, I would invest your time in email marketing as well as growing the social media following. Those are two things I never focused my time on that have immense income potential. Email marketing should bring in around 30% of all business income.

    Skills to have

    Any new owner can operate this business, regardless of skills. It takes very minimal effort. You will want a basic understanding of marketing for bringing in new customers. Facebook and Google have free courses that can help with this. And of course, if the owner spends time on organic traffic sources or existing audiences, no marketing will be required.

    For continued growth, the new owner may want to create fresh blanket designs. These designs can be drawn by the new owner, or outsourced on websites like Fiverr, Upwork, or 99Designs. The website and products sell themselves, so the design does not have to be perfect.

    CG
    Cameron G.Current store owner

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