All prices in USD
  • Avg. revenue /month
    $15,791
  • Avg. sessions /month3,714
  • Avg. profit /month
    $600
  • Inventory value
    $3,000

Business Story

Why this business was started

  • To help customers that were new to craft beer discover new craft beers in Australia
  • Most craft beers especially hop forward ones taste best fresh. We wanted all Australian's to taste craft beers as they should at the brewery and shipped them within 30 days of canning date.
  • To build a loyal following of active monthly paid subscribers

The reason of selling this business

  • Business partner is moving overseas and that Director is responsible for the beer selections and operation of warehouse.
  • 2 young children and unable to invest as much time as we used to in growing the business.

What's involved in running this business

  • Sourcing and negotiating with Breweries to source 5 new craft beers each month for the monthly pack.
  • Advertising and email marketing to acquire new subscribers
  • Answering customer service querieies
  • Packing the monthly craft beer box 1 day each month
This business was founded: over 7 years ago
Time to run this business: approximately 20 hours per week

Traffic and Performance

  • Avg. revenue /month
    $15,791
    Verified
  • Avg. sessions /month3,714Verified
  • Avg. profit /month
    $600
  • Inventory value
    $3,000
  • Profit Margin4%
  • Avg. sales /month450
Other details about profit: - Recurring revenue from active subscribers. - Average number of monthly orders for active subscribers today is 20 months. Average lifetime value of customers is $1,933 in revenue. - Opportunity to lift profit margin by increasing shipping costs, and selecting different beers each month to reduce the average cost per can. Alcohol stores, breweries, bottleshops etc with existing supplier relationships and purchasing power could benefit significantly here. - We are not Marketing experts and have not spent advertising dollars as effectively as other astute business owners would. - Fixed costs are low. Existing warehouse is $800 per month AUD however new owner with existing facility could reduce this fee also.
Total revenue
  • $1,373,807
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 323,203Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $99
      /month
    • Inventory warehouse
      $600
      /month
    • Domain
      $30
      /year
    • Shogun Page Builder, Rebuy, Gorgias, Wheelio, Littledata, Recharge, Klaviyo, Upviral, Segment, Get ARPU, TrustPilot, Zapier
      $1,200
      /month
    • Facebook Ads, Google Ads
      $2,500
      /month
    • Canva
      $15
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      All existing assets to be transferred to new owner by Google Drive - ~400 active recurring subscribers expected to deliver $90k in recurring revenue in next 30 days. - Existing email lists and customers - Shopify and Recharge website customisized for conversion - All product and lifestyle photos/videos for website and advertising - Facebook and Google Advertising accounts and history - Existing subscriptions used to run business - Accountant and Quickbooks if required - Warehouse agreement and location in Melbourne if required - Brewery supplier, and packaging, Shipping contacts. - Training on processes and packing if required
    • Personal support after sale

      Training and support can be provided for up to 2 months by Phone and email. (Negotiable with buyer) - Support introducing to brewery contacts and selecting beers. - Support with packing beers on packing day to show process and warehouse operations - Support with customer service queries and utilising shopify and recharge platforms.
    • Domain

    • Product photos

      All photos and videos to be transferred by Google Drive
    • Social media

      Total followers15,600subscribers
    • Suppliers

      ~100 unique breweries and contacts with strong relationships built over the last 6 years. Shipping supplier and packaging suppliers to also be provided.
    • Mailing List

      20,065subscribers

    Seller‘s Advice

    How to grow this business

    • Continue featuring exclusive collaboration beers
    • Continue guarantee that beers are shipped fresh in 30 days
    • Expand Influencers to promote brand
    • Invest further in SEO, Facebook, Instagram and Google Advertising

    Skills to have

    • Marketing and Advertising skills critical
    • Website development advantageous
    • Knowledge of craft beers to select beers for monthly boxes

    Share

    DS
    Darren S.Current store owner
    Two Founders started Hops to Home in Melbourne Australia in 2016. We set out to become Australia's Freshest Craft Beer Club by creating a monthly craft beer subscription. Over $1.9M in Sales generated, 24,000 boxes shipped, and 460 average monthly recurring subscribers. We have built a loyal following of over 20,000 email subscribers, 15,000 social media followers with a TrustPilot score of 4.4 from 103 reviews (since end of 2021) Only selling business due to business partner moving overseas.

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