• Avg. Revenue /month
    $4,460USD
  • Avg. Sessions /month1,796
  • Avg. Profit /month
    $300USD
  • Inventory value
    $10,000USD

Description

General description

Horses-Store started in 2012 and has grown into a well known business in South East Queensland.

Due to health and personal reasons this business is now for sale as I am no longer able to get the most out of the business opportunities. In the 6 years Horses-Store has only been a part time effort as I own and manage a few other companies and businesses. This business would do really well in any state in Australia, but especially in NSW, VIC or Tasmania. (anywhere with a large population of horse lovers)

Horses-Store sells Equestrian Fashion and riding apparel. Reselling European brands Harrys Horse, HKM, Mike & Charlie kids clothing and Q-LINN Sports underwear. Our Australian brands are Judges Choice PerformaRide, Dr. Show. IM Equestrian is our private brand of equestrian accessories.

[REDACTED] uses a combination of online and offline sales channels. Online sales via Shopify Website, eBay, Facebook and [REDACTED] We use both inventory and dropshipping for product delivery. Both AfterPay and ZipPay works on the store.

[REDACTED] Livechat is integrated. YotPo for product reviews.

Included in the sale is the domain name, the Shopify store, the Gmail email account and the trademarks. It also includes our social media outlets: Facebook, YouTube, Pinterest, Instagram, Twitter.

Shopfittings and racking , including the 4.5mx3m Gazebo with walls can be purchased as well.

Why should someone buy this store?

This store has been around since 2012 and has established a name in the Australian equestrian community. It is a true turnkey / walk in start trading opportunity with great potential for growth.

How can the future owner improve the business?

Due to health reasons I haven't been able to put a lot of effort and focus in this store for the past 12 months. The new owner can improve the business by taking it to more pop up events and to spend more time on SEO and Social Media. Facebook advertising for Horses-Store has been turned off for a while so re-activating that again is a quick win.

What work have you put into the store?

Setting up the domain and the store. Linking it to eBay and Facebook for additional sales channels. Horses-Store also has a SellerCentral/Amazon US account to sell the IM Equestrian stock ties via FBA. Oberlo dropshipping is connected for additional sales without holding stock.

Time to run this business: approximately 10 hours per week

Traffic and Performance

  • Avg. Revenue /month
    $4,460USD
    Verified
  • Avg. Sessions /month1,796Verified
  • Avg. Profit /month
    $300USD
  • Inventory value
    $10,000USD
  • Profit Margin5%
  • Avg. Sales /month75

Other details about profit:These are the numbers taken from the shopify app for the past 12 months. AUD revenue = $92k exchange rate = 0.75 approx I took a wage from a different company.

Total revenue
$205,148USD
Revenue data comes directly from Shopify and cannot be edited by the seller
Total traffic
82,621Sessions
Traffic data comes directly from Shopify and cannot be edited by the seller

Expenses

  • Shopify plan
    $79USD
    /month
  • Domain
    $1USD
    /month

Sale Includes

  • Physical inventory

  • Logo and branding assets

  • Personal support after sale

  • Domain

  • Product photos

  • Suppliers

  • Mailing list
  • Social Media
    Total followers6,700subscribers

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Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.

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Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.

IM
Ivanka M.Running this business for almost 4 years
I started Horses-Store in 2012 as a Magento Store and transferred it to Shopify in 2015. Based in South East Queensland. In June 2016 I had major surgery with a long recovery period following which means that I haven't been able to put 100% into the running of the store (and it shows in the decline in revenue).

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