- Avg. revenue /month$22
- Avg. sessions /month524
- Avg. profit /month$24
Why this business was started
My business partner and I initially started this business in June 2019 to try and enter into the Astrology/Zodiac niche since there was a 1.2 billion audience on Facebook. Our business model was to start an Astrology brand based off of print-on-demand providers. We wanted more experience with POD so this was the chance to try it out.
The reason of selling this business
We had limitations with personalization due to lack of knowledge and direction of where to approach this so we spun up a different store to experiment with that field.
What's involved in running this business
Horoscopes are currently being automated from our server so we can negotiate transfer of ownership of such server to the new business owner to keep the transition seamless. Our IG profile has 406 organic followers with a 26% engagement rate as per Phlanx and FB page is at 60 likes so far. We have just started building our Pinterest page as well at 17 followers and 486 monthly viewers. Since everything is POD, fulfillment is already automated.
Traffic and Performance
- Avg. revenue /month$22Verified
- Avg. sessions /month524Verified
- Avg. profit /month$24
- Profit Margin20%
- Avg. sales /month1
- Shopify plan
- Place-it (mock-up generator)
- Adobe CC
Physical inventoryNot Included
Logo and branding assetsCan be sent via e-mail
Personal support after saleHoroscope automation is run from our servers so we can transfer ownership of the server if necessary. Little to no training is necessary. As long as the server is running, it will continue to grab horoscope data.
Product photosMock-up photos can be sent via e-mail (generated via Place-it)
Mailing ListNot Included
How to grow this business
POD apparel within this niche is still fairly popular if you mix designs with popular designs in the market now. We have had positive feedback from IG Influencers with some of our products. To keep with POD apparel, I would use popular brand designs as inspiration to incorporate into Astrology-related topics such as signs. I would take it a step further with adding personalization by giving people a chance to show their Sun/Rising/Moon signs as that it was we found from our research to be a passionate part of Astrology (see r/Astrology on reddit).
From further research, it seems that moon stones and bracelets are the most popular selling product within this niche so I would market test and dropship such products from AliExpress.
I would also look at Astrology-related blog posts and utilize something similar to build site SEO since from keyword planning research, horoscopes are a must for Astrology-niche. This site already has a service for automating daily/weekly/monthly/annual horoscopes to keep the SEO fresh.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.