All prices in USD
  • Avg. revenue /month
    $22
  • Avg. sessions /month524
  • Avg. profit /month
    $24

Business Story

Why this business was started

My business partner and I initially started this business in June 2019 to try and enter into the Astrology/Zodiac niche since there was a 1.2 billion audience on Facebook. Our business model was to start an Astrology brand based off of print-on-demand providers. We wanted more experience with POD so this was the chance to try it out.

The reason of selling this business

We had limitations with personalization due to lack of knowledge and direction of where to approach this so we spun up a different store to experiment with that field.

What's involved in running this business

Horoscopes are currently being automated from our server so we can negotiate transfer of ownership of such server to the new business owner to keep the transition seamless. Our IG profile has 406 organic followers with a 26% engagement rate as per Phlanx and FB page is at 60 likes so far. We have just started building our Pinterest page as well at 17 followers and 486 monthly viewers. Since everything is POD, fulfillment is already automated.

This business was founded: 8 months ago
Time to run this business: approximately 20 hours per week

Traffic and Performance

  • Avg. revenue /month
    $22
    Verified
  • Avg. sessions /month524Verified
  • Avg. profit /month
    $24
  • Profit Margin20%
  • Avg. sales /month1
Other details about profit: No profit outside of Shopify. All done via POD.
Total revenue
  • $174
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 4,192Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $24
      /month
    • Domain
      $9
      /year
    • Place-it (mock-up generator)
      $29
      /month
    • Facebook
      $115
      /month
    • Adobe CC
      $70
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      Can be sent via e-mail
    • Personal support after sale

      Horoscope automation is run from our servers so we can transfer ownership of the server if necessary. Little to no training is necessary. As long as the server is running, it will continue to grab horoscope data.
    • Domain

    • Product photos

      Mock-up photos can be sent via e-mail (generated via Place-it)
    • Social media

      Total followers483subscribers
    • Suppliers

      Not Included
    • Mailing List

      Not Included

    Seller‘s Advice

    How to grow this business

    POD apparel within this niche is still fairly popular if you mix designs with popular designs in the market now. We have had positive feedback from IG Influencers with some of our products. To keep with POD apparel, I would use popular brand designs as inspiration to incorporate into Astrology-related topics such as signs. I would take it a step further with adding personalization by giving people a chance to show their Sun/Rising/Moon signs as that it was we found from our research to be a passionate part of Astrology (see r/Astrology on reddit).

    From further research, it seems that moon stones and bracelets are the most popular selling product within this niche so I would market test and dropship such products from AliExpress.

    I would also look at Astrology-related blog posts and utilize something similar to build site SEO since from keyword planning research, horoscopes are a must for Astrology-niche. This site already has a service for automating daily/weekly/monthly/annual horoscopes to keep the SEO fresh.

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    Vernon S.Current store owner

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