All prices in USD
  • Avg. revenue /month
    $7,142
  • Avg. sessions /month4,634
  • Avg. profit /month
    $2,900
  • Inventory value
    $5,000

Business Story

Why this business was started

I am a cyclist myself and wanted to build a community of people with similar interests to develop commrodery as well as offer great products to help and improve skill of my customers.

The reason of selling this business

As stated above, I also own a marketing agency and have realized I just dont have the time to devote to this as I have in the past. It deserves more than I am currently giving it. We have done very little/if anything in the past year to promote/grow this business and our recent revenues show that. In its heyday revenue was great as seen below. This would be easy to bring back with some skill and attention.

What's involved in running this business

Daily product fufillment, managment of shopify store, vendor relationships and sourcing. Also interaction with social media communities.

This business was founded: almost 7 years ago
Time to run this business: approximately 5 hours per week

Description

General description

Proven cycling store with room to grow. Our Shopify store was created AFTER we grew one of the largest and most active cycling communities on the web. We use our community to vet products and spread the word about our brand. One magical thing about our rabid customers is they will yell out to greet each other if they see someone wearing our clothing at a race, an event or just in the hood. Lots of room for growth for a solopreneur or a solid footprint for a corporate move into the cycling space. Some seasonality to this business so this time of year is perfect for transition and training to be ready for next season.

Why should someone buy this store?

One of the largest social media footprints on the web along with a known brand and proven cash flow with room to grow.

How can the future owner improve the business?

Follow our systems for sales and add product. Then run selective customer acquisition ads in Facebook and elsewhere.

What work have you put into the store?

As the owner, about 3 to 5 hours per week over the past 2 1/2 years.

Traffic and Performance

  • Avg. revenue /month
    $7,142
    Verified
  • Avg. sessions /month4,634Verified
  • Avg. profit /month
    $2,900
  • Inventory value
    $5,000
  • Profit Margin40%
  • Avg. sales /month100
Other details about profit: This is a seasonal business with revenue that increases quickly in the spring and stays strong during the summer and fall. With expanded product lines sales can be also strong in Black Friday and Christmas season. Margins are affected greatly by how skilled you are at managing Facebook Ads. As you can see from the Screenshot below the possibilities are really endless when attention and time are given. We just dont have that to give to this store like we did in 2017-2019. The averave monthly profit is a refelction of the overall business from 2017-present. When the store is being run and managed as it should this is a very low average!
Total revenue
  • $585,651
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 380,059Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Inventory warehouse
      $0
      /month
    • Employees
      $200
      /month
    • Domain
      $24
      /year
    • Klaviyo
      $325
      /month
    • Shopify app fees and shipping expenses
      $120
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      We've got everything stored in a google drive. Also I LovE Road Cycling has two facebook pages. The main page is listed in the URL section and we also have a VIP page. That URL is https://www.facebook.com/groups/704580389624526/ Both pages will be included in the sale.
    • Personal support after sale

      Personal support and help for 1 month to make the transition as smooth as possible. Help and advise (by phone or email) of fufillment and navigating running the store.
    • Domain

    • Product photos

      We've got everything stored in a google drive.
    • Social media

      Total followers130,000subscribers
    • Suppliers

      We have items sourced from local and non local suppliers as well as offering some drop ship items
    • Mailing List

      13,466subscribers

    Seller‘s Advice

    How to grow this business

    I Love Road Cycling already has a massive following on social media as well is a know brand (community) in the world of cycling. With time and energy spend in advertising, adding new produts and engaging the communities, the possibilities are endless to where this could be taken!

    Skills to have

    Social media, marketing and sales knowledge.

    Share

    MT
    Mitchell T.Current store owner
    Mitch Tarr runs a marketing agency and specializes in ecommerce stores and email marketing.

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