- Avg. revenue /month$6,859
- Avg. sessions /month3,768
- Avg. profit /month$4,000
iFetch is a ball launcher for dogs. It was designed in the USA and is manufactured in China. The iFetch has been around for about 5 years and has won many pet industry awards. We have been the official UK re-seller for 4 years but I have decided to concentrate on other products so have decided to try and sell the business on to someone else as there is still many years of profit to made from the iFetch. Most of our sales were direct to consumer (b2c) as this gives the best profit margins, however, we also sold some to other resellers, including some very well known retailers who still want to place orders. In our first couple of years our store turnover was £500k (not including outside sales to Amazon of £250k). In recent years we had other products in our line up so didn't really give iFetch the time it deserved. Sales of iFetch in the UK are temporarily being handled by a European company but we can help arrange to get the rights handed to the new owner of this store. We would help the buyer of this store to set up exclusive UK distribution of the iFetch Brand. There are three iFetch products; Original iFetch for small dogs, iFetch Too for larger dogs and iFetch Frenzy. The new owner would need to purchase a container of iFetch stock from the supplier based in the USA. In busier sales periods around October to December, the sales often hit 100-150 units per month which translates to around £20-25K per month of sales. Amazon also sells about the same, if not more. There is also on-going revenue stream from sales of the balls, as they get worn out when heavily chewed. We ran down our stock and decided not to purchase any more, with the intention of letting someone else take the reins ad starting afresh. The smaller iFetch sells for £99.99 and the iFetch Too sells for £199.99 giving a healthy 50% profit margin after taxes. The product quality is very good with very few returns and replacements. The manufacturer has always been great to work with and we always managed to get good pricing and support from them. Facebook has been a great traffic source and if done well, can really drive sales, especially if videos of dogs using the iFetch go viral (we sold 100 units in 1 week, generating sales of £10,000). The general day to day running of the store is no more than 1 hour per day, replying to enquiries, processing orders etc. Ideally you will need to buy a container of iFetch units but to get started I am sure you could buy them in pallets until you start to generate some cash. The manufacturer is very flexible and I'm sure they will offer you the best terms. You will be the sole distributor of iFetch in the UK so no problems with anyone else selling iFetch (only healthy competition from brand competitors).
If they want to take on the leading brand of automatic ball launcher in the marketplace and make some very healthy profit margins in the process. The buyer will have exclusive UK distribution rights so no competition with other sellers. In fact, you will be selling to them. iFetch was the first launcher in the market, there are others who have copied but iFetch is now widely regarded as the original and the best. You can also sell through Amazon who are very keen to buy more stock.
Make more use of social media (we weren't good at that bit). If you do this correct you can really grow the sales. You can sell to retailers. We concentrated on selling to consumers but also worked with Amazon who sold around £250k over a 3 year period. They have been badgering us to sell to them so you could negotiate a good price like we did.
We have been running this store for the last 4 years and it has worked well for us. It could do with a revamp in the design and perhaps some newer apps to help generate more sales. We have about 5000 subscribers, of which, 3500 are customers.
Traffic and Performance
- Avg. revenue /month$6,859Verified
- Avg. sessions /month3,768Verified
- Avg. profit /month$4,000
- Profit Margin50%
- Avg. sales /month40
Other details about profit: Profit margins are around 50% after tax etc. You need to purchase the products from the factory in China by container. You will have sole distribution rights to the iFetch brand in the UK. You will have no competitors selling the iFetch brand. Traffic for the iFetch is always very high, especially around Christmas when sales can be £20-25k from October to December. We can help you get a good purchasing price from the manufacturer and the best way to get the stock into the UK.
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