All prices in USD
  • Avg. revenue /month
    $4,733
  • Avg. sessions /month13,362
  • Avg. profit /month
    $686

Business Story

Why this business was started

I started this business as my second dropshipping store and because I recognized immediately that this style of artwork was a winning product. As long as you target the right audience, the pieces essentially sell themselves. I was able to build a social media following very quickly and the products are very popular, as expected.

The reason of selling this business

I have other businesses as well as freelance work so I'm trying to scale down.

What's involved in running this business

  1. Order fulfillment through Oberlo (two-click process that could be further automated).
  2. Marketing and advertising. Most sales currently come from Facebook and Instagram ads (which will be included in the sale). Successful ads are currently running and the accounts come with mature pixels. The store also includes some automated email marketing.
  3. Customer service, primarily through email. Current volume around 5 emails per day. Some customer service also through Facebook and Instagram. Could be outsourced.
  4. Maintain (and build if you want) social media following, particularly Instagram
This business was founded: 11 months ago
Time to run this business: approximately 10 hours per week

Traffic and Performance

  • Avg. revenue /month
    $4,733
    Verified
  • Avg. sessions /month13,362Verified
  • Avg. profit /month
    $686
  • Profit Margin15%
  • Avg. sales /month130
Other details about profit: Store is evergreen/ year-round season. Profit margin has been consistent and could be improved using a variety of strategies. The store is built on an upsell strategy in which customers get quantity discounts when they order 2 or more items; this has been highly successful in improving average order value.
Total revenue
  • $47,331
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 133,622Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $14
      /year
    • Paid apps
      $101
      /month
    • Facebook
      $1,900
      /month
    • COG
      $1,300
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      I will transfer a collection of roughly 15 branded logos for the store, including social media banner images, etc. I will transfer the actual files via DropBox or another method.
    • Personal support after sale

      I can provide a brief orientation to the store. I will also provide support as needed for customer service for open orders (orders placed before the sale). I'll be available via email for questions within reason (as determined by me) for 30 days after sale.
    • Domain

    • Product photos

      Photos will remain on the website.
    • Social media

      Total followers8,500subscribers
    • Suppliers

      We have relationships with our suppliers via AliExpress. The AliExpress account will be transferred with the sale.
    • Mailing List

      1,300subscribers

    Seller‘s Advice

    How to grow this business

    1. Expand to other marketing channels, especially Google Ads. These products would perform well on Google.
    2. Continue to build Instagram following and possibly expand to other social channels. Already over 5,000 Instagram followers and growing every day.
    3. Add new products, especially frames and/or framed art
    4. Find US-based or non-AliExpress suppliers, or an agent, to provide faster and more reliable shipping for customers

    Skills to have

    1. Understanding of dropshipping business model and using AliExpress/Oberlo for order fulfillment
    2. Some knowledge of Facebook/Instagram marketing or another solid marketing technique
    CT
    Caitlin T.Current store owner

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