I started this store out to test my entrepreneurial and technological ability, as well as to wet my feet in the world of marketing. This website is a product of weeks of product, audience, and competitor research, hundreds of dollars spent on themes/logos and learning materials, and several late nights studying html/css to perfect the layout of the website. This is a dropshipping business that requires frequent marketing to build the fan base, as any other business will require. The fan base I have garnered on Facebook and Instagram is growing at a good pace and with further effort from a new owner can make this business extremely successful. Included with the website is the domain, logo/favicon with PSD files, photo/video content, and social media accounts. The website has been carefully refined through the help of marketing advisers to demonstrate value and instill trust in customers as soon as they land on the home page. I am proud of my website but currently do not have enough time for it as I am in my last year of university and plan to attend a graduate program that requires my full attention to get in.
Financials and traffic
Were only test ads, as this website was just a side project.
Average overall profit margin
Average number of sales/month
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Domain has already been bought for two years. Wheelio and Upsell hero apps are used, cost $14.92 and $9.99 respectively, and is listed above via subscription costs.
This store has a congruent color scheme, structured and easily navigable pages, along with valuable information that will further increase trust in potential customers. I have included a mission statement page that clearly and concisely states the purpose and values of the company. Each product has a handwritten, clear, description produced through many nights of copywriting study. This business has great potential if the time and effort is put into it.
How can the future owner improve the business?
Future owners can improve this business through creating e-mail campaigns, SEO, and further audience/competitor research to create engaging ads that convert. Obtaining professional pictures will be a breeze as I have a photographer for the website that contacted me via instagram with the intent of building his portfolio. Also, a small-time model in the UK has contacted me with the intention of building his modelling portfolio, so access to him will be included too.
What work have you put into the store?
Countless hours of research and development of the website to cater to consumer. Have obtained review from shopify guru and marketing consultant to refine the website.
I am a university student currently exploring my entrepreneurial ability as I plan to open up my own practice after my academic studies. Shopify has enabled me to step into the world of online marketing and exposed me to the real-world scenarios I will encounter in the future to better enable me to cope with failures and learn from them to build success.