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$10,200 USD

Indi & Isla

Appears in Fashion and apparel , Established stores, Idaho, United States, Medium Business, Inventory, Business and Franchises under $20,000

General description

I have always loved being a mother, but needed to bring in more income to supplement my husbands so I could stay at home with my 5 boys. I have been passionate about fashion and clothing since I was a kid and thought that I could pursue something in that field to support my family. This has been my baby the last 2 years as I researched and planned how I could start my own boutique. I have learned much along the way and enjoyed helping women feel beautiful and confident. One thing that sets our store apart from the many other clothing boutiques out there is that we also offer plus size women's clothing. That is a unique niche because it is difficult for Plus size women to find trendy boutique fashion.

I have grown a devoted following via Facebook and instagram that loves to see the clothing modeled on real women in a variety of ways. We have developed excellent customer service and speedy shipping. That is evident in our 30% return customer rate. We have a beautiful, clean website that is easy to navigate.

The sale includes the domain thru shopify, as well as [REDACTED] website, social media accounts and email list of 784 people. It can include the inventory if that is desired. I also will be available to help with the transition and in any other way I can.

I hold inventory in an office in my home currently. I order product through a wholesaler mall and it is delivered to me. I like to do it that way so I can get updated photos, and make sure it is quality before I ship it out. It is also convenient to have pop up shops occasionally at public events to gain awareness of our brand and company and grow our email list.

Our marketing strategies up until this point have consisted of free media via of engaging Facebook posts and instagram posts. Referrals from current customers as well have grown our customer base. I believe that is because customers have received excellent products and service. Our email campaigns have just started the last few months and are helpful in advertising sales and products. We also send emails to customers who left things in their cart without purchasing.

I am selling because being a mother of 5 takes more time than I want to give to growing the business. I believe this business has unlimited potential with some knowledgeable ad campaigns, photography and instagram followers. I have decided to put my career aside at this time In my life.

Financials and traffic

I took 3 months off this last year and did no ordering, photography or posting so the last 12 months revenue is different than averaging the last 17 months.

Average profit/month

$3,554 USD

Average overall profit margin


Average number of sales/month


Lifetime revenue

$26,684.00 USD

Lifetime traffic

18,053 Sessions

Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.

Business Expenses

This company runs on basically zero expenses, except for shipping materials. Because we ship clothing, we ship in inexpensive mailers. That makes our costs for shipping very low.

Expense item


Shopify plan


Subscriptions (ie. Mailchimp, apps)


Advertising (ie. Adwords, Facebook ads, etc.)


Inventory warehouse





Located in Lake Point, UT

Willing to ship inventory

Willing to transfer relationships with suppliers

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media





Mailing list

784 subscribers

Social media followers

4,066 people

Q & A

Why should someone buy this store?

This store has built a reputation for trendy fashion for women and plus size clothing from a business that takes care of its customers. It has an unlimited amount of potential with someone who has the time to run some paid ads. It has grown thus far with no paid advertising and next to nothing costs. The business has a loyal following on Facebook and instagram that steadily grows without any paid advertising.

How can the future owner improve the business?

The future owner could continue to improve upon the professional photography and with some paid advertising on Facebook grow exponentially very quickly. Becoming more engaged on instagram through stories, and instagram individuals with a large amount of followers would also increase brand awareness. At this point in my life, I don't have the time or money to grow the business to the next level.

What work have you put into the store?

I have built this store from the ground up. Built inventory by buying and selling, and using profits to buy more. I have designed and redesigned the website. Found the simplest and fastest shipping method. Built a phenomenal relationship with our customers. Built a large email subscriber list and designed emails. Ran successful social media campaigns, by positing and running giveaways and engaging posts.

$10,200 USD

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