Ineffable apparel was created in January of 2017 operating as print on-demand business model. We recently switch the store onto the shopify platform for convenience. Our original products where hoodies and we have since expanded due to popularity, to our selection of all forms of t-shirts and hats as well as phone cases.
This store is well grounded and test for growth and reliability. We have put a massive amount of work into this store. We hired a web designer to optimize for website flow, we hired a logo designer for a clean look, we had one of our digital artist create each of our print designs. We have been optimizing the back-end since day one for everything will run smoothly with little to no intervention.
The goal of this store is to be a fully passive income source. We have been optimizing all aspects of the store for the only required effort will be customer support and adding new products and marketing. All three can which can be outsourced.
We hold no inventory everything is made and shipped as it is bought. We use a few print-on-demand providers the main one is Printful our backups are Printify and Pixels. We have also integrated a drop-shipping platform into our store for future expansion.
We have been marketing on Facebook and with Instagram influencers. We have had great luck with both. On Facebook, our conversion rate is very high and we calculated that our Instagram Influencer conversation rate is also above average.
Our advertising costs(On Facebook because that's what's traceable) tend to be $0.04 to $0.09 per person driven to our website. Our cost to acquire customers is typically between $0.95-$4.00. Which is pretty good for a print-on-demand.
Our clothing tends to cost between $6.50 and $20. We sell at usually a 20%-50% markup ($20-$60). We also have a markup on shipping which usually cost $2.50 and we charge $6.50. All of which you can change and customize for your own optimization.
This store has been around for over a year before moving to Shopify. We decided to move to Shopify for the extra convenience. Over 90% of our sales and traffic won't be represented here, however, that's okay because the value of the store is self-evident.
Things that are included with the store are:
3 domain names.
All our social media outlets with content already uploaded. Including, Facebook, Instagram, Twitter, Pinterest.
We use Aftership as our shipping tracker it currently has $20 loaded in as credit for shipping.
We have a few sales channels including, Facebook, Amazon, and Instagram. We also set up eBay but haven't uploaded any products.
List of possible Instagram Influencers including stats and options.
We have an advanced Facebook Pixel which we have been sending traffic though since we started advertising. This has been valued at around $400.
We have been creating quote posts for all our social media accounts and have 500 posters in our files with our website URL at the bottom of each, a conservative valuation of this would be $250. Due to the man hours involved in designing each.
All our Print-on-designs have been pre-uploaded into Printful as well as a few extra for testing.
A brand logo as well as a favicon.
Why we're selling.
In all honesty, my life has become so busy and stressful that I am no longer able to give the store the time it needs. The store is self-sufficient by itself, except for customers support and marketing both of those things I no longer have time for. My business partner recently had a kid and is no longer available to assist me.
Financials and traffic
Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.
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