All prices in USD
  • Avg. revenue /month
    $10,204
  • Avg. sessions /month27,616
  • Avg. profit /month
    $1,500
  • Inventory value
    $700

Business Story

Why this business was started

The market for vanity products such as these is very large and evergreen. There are also very few brands that are specifically dedicated to this specific niche (invisible shape wear). This category (35+ Women) is known to be the biggest spender in ecommerce. Huge potential to build a real brand.

The reason of selling this business

Started in may 2019 and stopped mid august 2019. My goal was to learn online marketing channels first hand. So this store was a hobby that grew out of hand. I've had positive developments in my day job which require me to focus fully on my career now. I'd rather pass this amazing opportunity on to someone else for a fair price, than to let it go to waste.

What's involved in running this business

  • 91K USD revenue
  • 3400+ emails
  • FB pixel with over 3K purchases & 180K Content Views
  • 1.65% conv rate
  • 26 USD avg order value
  • 75% gross profit
  • 700 USD of stock & Relationship with current supplier

- 1 Professional made ad video

  • Fulfillment is automated with a trustworthy and reliable supplier
  • Customer Service is outsourced to an affordable freelancer, that is willing to stay on
  • So your focus will only need to be on running the marketing campaigns (facebook ads, instagram influencers, etc.) and handling the cashflow (keeping a balance with the supplier and the customer service rep)
This business was founded: 8 months ago
Time to run this business: approximately 10 hours per week

Traffic and Performance

  • Avg. revenue /month
    $10,204
    Verified
  • Avg. sessions /month27,616Verified
  • Avg. profit /month
    $1,500
  • Inventory value
    $700
  • Profit Margin8%
  • Avg. sales /month750
Other details about profit: There are very high gross profit margins on these products (75% gross profit taking COGS & shipping into account). But the reason I only made 8% net profit margin is because I had no experience in online marketing channels, and that is were I lost way too much money. Most people I have met in this community do 15% to 25% net profit. If you are better than me in online marketing, this should definitely be doable for you. Another option is to increase the conversion rate from 1.65% to the normal average of 5%. I did not spend the time to increase this conversion rate, so there is a big opportunity for you in this.
Total revenue
  • $81,630
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 220,932Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $79
      /month
    • Inventory warehouse
      $1
      /month
    • Employees
      $1
      /month
    • Domain
      $29
      /year
    • Various apps to increase conversion rate
      $200
      /month
    • Facebook ads
      $13,500
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      You will receive: - The FB pixel with over 3K purchases and 180K View Contents - 1 free professional ad video if you buy this webshop. It has a link CTR of 7%!
    • Personal support after sale

      Not Included
    • Domain

    • Product photos

      All pictures, text, and logo's are in the shopify store and can be transferred this way.
    • Social media

      Not Included
    • Suppliers

      Not Included
    • Mailing List

      3,400subscribers

    Seller‘s Advice

    How to grow this business

    I would grow the product line to encompass all types of invisible shape wear. Focus on the need to improve one's body. Should be easy to work with the manufacturer and have best-selling shapewear made in colors that are not yet available. Focus on the many different skin tones for this, so you can broaden your target audience. Introducing new products will help you capitalize on existing customers.

    BD
    Benjamin D.Current store owner
    I'm a Sales & Marketing manager with 5 years of experience. That allowed me to identify this very interesting niche. My expertise lies mainly in offline media campaigns. So I started this store to start learning online marketing channels as well. I've learned a lot, but I don't have the time to decently scale this store while focusing on my day job.

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