I run an existing company called Custom Trading Co and built this store as a bolt on for my existing business. My customers and predominantly B2B and I wanted to get into the B2C marketplace. However, after building the store I haven't got round to launching it properly because I am just too busy with my day to day store.
The thinking behind the store is that customers can pick a high quality bamboo sunglasses set or phone case and engrave their Initials on it instantly with a font of their choice.
Production is handling on a drop ship basis by a very reliable supplier that I have worked with for nearly a decade and is fast shipping (around 7 days) and is very scalable.