Interemodeus

Because I love unique designs and I can do them by myself, I wanted to start my own brand to bring some satisfaction by creating my own collection of good artworks. I had a lot of clients in gothic, dark, metal niche already and many of my fans wanted to wear my art on their clothing. I had a lot of experience with shopify stores earlier in my jobs so it was natural for me to start this on my own. This niche is very unique, they ask for authenicity and loyal brands which will match they believes in satanism and their way of looking at the world and our mission in this life. 18-45 yo mean and women, mostly from United states. My sale method is preparing a design that they will love and identify with, by their believes or themes they are interested into, like satan, occult, metal music, dark imaginery. With this design I am starting an sms and email campaign with a promotion of new collection, I am doing it on social media as well. Everything is automated, which means if client will order something, shopify sends it to manufacturer like printfull, printify and print & ship it to the client.

I am more focused on my art than working on clothing collection. Don't have a time for that anymore

Traffic is generated by creating backlinks in google, people came on website by searching satanic clothing on google. There always must be high quality products and design to generate traffic into sales, I put newesletter as well to catch people from this traffic. Searching right models is important too, you need photos of people who are authentic and loves satanic, dark, gothic vibes. I always responded quickly to my clients through email. You need to run social media well to gain some respect in satanic communicity which means more sales as your brand is more authentic, you need to put some value in the content you're putting there. I use ReConvert plugin to arttain repeat customers- you can send them small gift on birthday, you can give them discount if they buy a lot. I do product research by searching the imaginery they love on pinterest. Customer research is easier - you can use fb paid ads or find the people who follows dark gothic sites on instagram and follow them. Everything is based on POD websites. there is no dropshipping. I had many sales without any paid ads.

I would start with good paid marketing because I have perfect base to make many sales with paid ad tools.