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$15,000 USD

Ivy and Envy

ivyandenvy.com

Appears in Fashion and apparel , Established stores, Canada, British Columbia, Surrey, Oberlo stores for sale, Dropshipping, Lifestyle, Home Business for sale, Large Business, Business and Franchises under $20,000

General description

QUICK SUMMARY:
- store launched August 2017
- total revenue grown to $245,648.98 USD in about 8 months
- profit margins of 25-50% (about $7,000/month profits when campaigns running)
- 3.32% conversion rate overall
- used Admitad to generate additional affiliate link income when fulfilling orders on Aliexpress
- 20,000 emails managed through MailChimp
- about 5,000 Instagram followers organically grown (so much potential to grow here)
- everything has been done by 2 people, nothing was outsourced (because we already have a lot of content created for you it can be managed by one person)

Ivy and Envy was started with a vision to create a premium shopping experience for customers without the high prices. It is a dropshipping women's fashion and apparel (and accessories) store, without the usual look/feel of a dropshipping fashion store.

We are media creators so we used our skills to launch Ivy and Envy with premium content and media and quickly grew our social media following and customer base.
Our product choices also reflect our vision of minimalist, trendy, and functional fashion. We took the time to source good products on Aliexpress and Modalyst and maintain great relationships with vendors to maximize costs and operations.
We made had great customer service, worked with Instagram influencers, and ran several highly successful marketing campaigns via Facebook ads, as well as marketing through Google Adwords and Mailchimp.
This store has so much more to give and is established enough to easily be taken to even greater heights.
We are only selling this store because our other passions/businesses are demanding all our attention and we don't have time to invest in this particular venture anymore.

What you get:
- all brand assets (logos, graphics, email and ad template .psd files, videos, photos)
- beautiful store built on the "Envy" theme ($160 value)
- full email subscriber list (20,000+) ($150/month on Mailchimp)
- Facebook page, Instagram account and content
- GemPages app subscription (through Shopify) with custom landing pages (these are what we used to have such successful ad campaigns)
- tips and tricks to launching profitable ad campaigns and finding winning products
- Shopify Plan (basic $29/month) with apps (total cost $165/month):
- AfterShip Returns Centre
- Betting Shipping (product specific shipping prices)
- Discounted Upsells
- Email Marketing by Conversio
- Facebook Product Feed by Flexify
- Fomo - Social Proof Marketing (extremely valuable)
- GemPages drag and drop page builder
- Modalyst

- MailChimp (extra $150/month)
- Oberlo
- Product Reviews
- Tracking by AfterShip

Financials and traffic

Average profit/month

$7,500 USD

Average overall profit margin

26%

Average number of sales/month

1,000

Lifetime revenue

$245,832.00 USD

Lifetime traffic

262,496 Sessions

Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.

Business Expenses

"subscription costs" includes all installed Shopify apps and MailChimp fee for having 20,000+ email subscribers

Expense item

Cost

Shopify plan

$29.00/month

Subscriptions (ie. Mailchimp, apps)

$285.00/month

Advertising (ie. Adwords, Facebook ads, etc.)

$9,000.00/month

Domain

$1.00/month

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Facebook

ivyandenvystore

Instagram

ivyandenvy

Mailing list

20,000 subscribers

Social media followers

5,000 people

Q & A

Why should someone buy this store?

This store hasn't yet reached it's prime, but has everything in place to get there. All it needs is someone smart who's ready to invest the time and energy. We started out with a vision to create a brand that women would be drawn to for all the right reasons, without the usual "cheap" and "impersonal" feel of standard dropshipping stores. Though circumstances are causing us to sell, we still believe in what we've created and feel it has so much more to give. We hope whoever takes it on has the drive and passion to continue to improve on what we've done and fulfill Ivy and Envy's potential. Though the women's fashion industry is huge and always growing, there's still a massive gap in the market for a store like this.

*Pinterest is www.pinterest.ca/ivy_and_envy

How can the future owner improve the business?

There is room for improvement in the storefront itself (matching product images and pages, fixing or improving copy and product descriptions). Also, the product selection needs to be refined and improved, as we let this slip in the last 3 months.

The biggest pieces of advice we would give for the new owner are:
1. Grow a MASSIVE social presence (work with more influencers, get more email subscribers, pay for followers, whatever it takes) and USE YOUR AUDIENCE.
2. Run effective retargeting campaigns (google, bing, youtube). We never really got around to doing this, but you definitely should because the ROI is fantastic.
3. Gamify the sales funnel and make customers feel connected to the brand (tell an effective story). This is the best way to turn visitors into customers and customers into repeat customers.
4. Hire a VA to do basic customers service and order fulfillment. This was a big mistake we made and wasted a lot of time on when we could've been strategizing.

What work have you put into the store?

Because we wanted to create most of our own product and marketing content, and give the most personal experience to our customers, we dedicated a lot of hours to building Ivy and Envy into the brand it is now. From studio & lifestyle product photography, to videos, email campaigns, and customer service, it has been a lot for just 2 people. We are super proud of what we have done and are ready to pass it into another's capable hands.

The man hours can be anywhere from 10-30hrs/week if you're creating ads, testing products, improving the store, and fulfilling orders all yourself.

How many hours does it take to run this business per week?

15 hours

$15,000 USD

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