All prices in USD
  • Avg. revenue /month
    $13,365
  • Avg. sessions /month15,090
  • Avg. profit /month
    $6,000

Description

General description

Welcome to the Ivy and Envy Exchange listing! We recommend before continuing that you have a look at our instagram page as well as our blog which can both be accessed through the Ivy and Envy website. This will be the best way for you to have an introduction to the brand and familiarize yourself with the aesthetic as well as many beautiful products for sale in the store.

Ivy and Envy was started with the vision to create a premium women's fashion brand without the high prices. The brand emphasises eco-friendly or vegan fashion as well as timeless and versatile style across all of the products available. We value classic and timeless style as well as versatile pieces that can be dressed up or down. All of the products we sell are drop-shipped via Aliexpress. Because we have done the product photography ourselves, the products have a much more premium look than on Aliexpress which allows to mark up the items and make a fantastic product. We have made thousands of sales over the past 18 months and continued to maintain high customer satisfaction during that time.

With this brand we decided to put an emphasis on high quality content in the form of professional photos and blog posts to help build a relationship with buyers before and after a purchase is made. This has given us a huge advantage over other dropship style businesses as the photography is the most expensive and time consuming part of creating a polished, premium brand image.

Using this strategy combined with simple instagram ads, Ivy and Envy has enjoyed sustained success with hundreds of thousands of dollars in sales across a number of different products.

It is also important to point out that this store's success was achieved with very limited time dedicated as it was one of a number of business operated by myself and my partner. We stopped running ads in April of 2018 due to not having the time and then started again for a brief time in December of 2018 and immediately we were able to run multiple successful campaigns at a 30% profit margin.

We took the month of December 2018 to really prepare the store and brand to sell and made sure to put everything in place so that the buyer can hit the ground running and see a return on their investment right away. The purchase of the store includes the remainder of a year long subscription to [REDACTED] which will have over 1000 images and on brand quote posts which can be scheduled and posted using the amazing Later platform.

Here is a quick history of the brand as well as a summary of some important stats:

  • store launched September 2017
  • total revenue grown to $245,648.98 USD in 8 months
  • Consistent profit margins of around 30%
  • 3.32% conversion rate overall
  • hundreds of professional, on brand images for use across any platform
  • about 4,200 Instagram followers organically grown
  • 13,500 emails managed through MailChimp
  • products sourced on Aliexpress using Oberlo for automated order fulfillment
  • used Admitad to generate additional affiliate link income when fulfilling orders on Aliexpress
  • The entire business can be run and managed by one person.
Why should someone buy this store?

The most difficult part of a shopify dropshipping business is acquiring high quality content. With Ivy and Envy, we have done the work for you in advance. As of January 2019, we have literally hundreds of professional, high quality, edited images made and ready to go in www.later.com to be planned and posted to instagram and pinterest.

With high quality content ready to go and products that have already proven to convert profitably, this store is poised to become a great success. Huge up front investment has been made in creating a brand that will convert and create long term customers. Please review our instagram page at www.instagram.com/ivyandenvy to see what we are about!

Thousands of professional images have been taken in a variety of locations, blog post and branding have been highly curated to maximize the conversion rates on the site.

This store needs to be taken on by someone with a passion for womens fashion and community online. We have also built the brand with an emphasis on eco-friendly fashion and vegan products.

It is important to have an understanding of facebook and google ads as well as well as email marketing in order for this business to continue to thrive.

How can the future owner improve the business?

The business ready to go as is and only needs someone ready to take on day to day operational duties.

The biggest pieces of advice we would give for the new owner are: 1. Continue to grow a MASSIVE social presence via ads, influencers and any other methods needed and USE YOUR AUDIENCE. 2. Run effective retargeting campaigns (google, bing, youtube). 3. Gamify the sales funnel and make customers feel connected to the brand (tell an effective story). This is the best way to turn visitors into customers and customers into repeat customers. 4. Hire a VA to do basic customers service and order fulfillment. This was a big mistake we made and wasted a lot of time on when we could've been strategizing.

What work have you put into the store?

The work done on the store to date:

  • Highly curated drop shippable products with professional photos made in house.
  • Thousands of high quality photos ready to use.
  • High quality blog posts that convert.
  • Extensive back end work integrating google analytics, google adwords, facebook audience etc.
  • Post purchase email funnel to build relationship with new customers.
Time to run this business: approximately 15 hours per week

Traffic and Performance

  • Avg. revenue /month
    $13,365
    Verified
  • Avg. sessions /month15,090Verified
  • Avg. profit /month
    $6,000
  • Profit Margin30%
  • Avg. sales /month1,000

Other details about profit: Biggest expenses are advertising costs. Average profit margins are between 15-25%, with the highest margins running close to 35%. Fluctuations in ad success are due to lack of personal investment into the running of ads and merchandising of product.

Total revenue
  • $253,940
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 286,720Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $1.25
      /month
    • Mailchimp
      $150
      /month
    • Facebook Ads
      $11,000
      /month
    • Adobe Creative Cloud
      $15
      /month

    Sale Includes

    • Physical inventoryNot Included
    • Logo and branding assetsPhotoshop documents, high-res edited and unedited product and promotional images, banners, email templates, social media templates. Can be transferred via WeTransfer, Dropbox, Google Drive.
    • Personal support after sale
    • Domain
    • Product photos
    • SuppliersNot Included
    • Mailing list
      13,500subscribers
    • Social Media
      Total followers5,000subscribers

    Why use Exchange?

    Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores

    Verified listing data

    The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.

    Secure messaging platform

    You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.

    Encrypted payment capture

    Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.

    Take time to inspect the business

    Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.

    Safe store transfer

    When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.

    Post-purchase 24/7 Shopify support

    Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.