- Avg. Revenue /month$14,724USD
- Avg. Sessions /month16,354
- Avg. Profit /month$6,000USD
QUICK SUMMARY: - Shopify valuation of store is $159,000 USD (asking less than $40,000) - store launched September 2017 - total revenue grown to $245,648.98 USD in 8 months - profit margins of 25-30% (about $6,000/month profits when good campaigns were running) - 3.32% conversion rate overall - used Admitad to generate additional affiliate link income when fulfilling orders on Aliexpress - 14,000 emails managed through MailChimp - products sourced on Aliexpress using Oberlo for automated order fulfillment - about 4,500 Instagram followers organically grown (so much potential to grow here) - everything has been done by 2 people, nothing was outsourced (because we already have a lot of content created for you it can be managed by one person)
Ivy and Envy was started with a vision to create a premium shopping experience for customers without the high prices. It is a dropshipping women's fashion and apparel (and accessories) store, without the usual look/feel of a dropshipping fashion store.
We are media creators so we used our skills to launch Ivy and Envy with premium content and media and quickly grew our social media following and customer base. Our product choices also reflect our vision of minimalist, trendy, and functional fashion. We took the time to source good products on Aliexpress and maintain great relationships with vendors to maximize costs and operations. We made had great customer service, worked with Instagram influencers, and ran several highly successful marketing campaigns via Facebook ads, as well as marketing through Google Adwords and Mailchimp. This store has so much more to give and is established enough to easily be taken to even greater heights. We are only selling this store because our other passions/businesses are demanding all our attention and we don't have time to invest in this particular venture anymore.
What you get: - all brand assets (logos, graphics, email and ad template Photoshop files, videos, photos) - high-res EDITED product and promo images ready to use - beautiful store built on the "Envy" theme ($160 value) - full email subscriber list (20,000+) ($150/month on Mailchimp) - Facebook page, Instagram account and content (50+ photos ready for posting) - tips and tricks to launching profitable ad campaigns and finding winning products - Shopify Plan (basic $29/month) with apps (total cost $165/month): - AfterShip Returns Centre - Betting Shipping (product specific shipping prices) - Email Marketing by Conversio - Facebook Product Feed by Flexify - Fomo - Social Proof Marketing (extremely valuable) - MailChimp (extra $150/month) - Oberlo - Product Reviews - Tracking by AfterShip
This store hasn't yet reached it's prime, but has everything in place to get there. All it needs is someone smart who's ready to invest the time and energy. We started out with a vision to create a brand that women would be drawn to for all the right reasons, without the usual "cheap" and "impersonal" feel of standard dropshipping stores. Though circumstances are causing us to sell, we still believe in what we've created and feel it has so much more to give. We hope whoever takes it on has the drive and passion to continue to improve on what we've done and fulfill Ivy and Envy's potential. Though the women's fashion industry is huge and always growing, there's still a massive gap in the market for a store like this.
*Pinterest is www.pinterest.ca/ivy_and_envy
There is room for improvement in the storefront itself (matching product images and pages, fixing or improving copy and product descriptions). Also, the product selection needs to be refined and improved, we have not seriously dedicated time to the store since April 2018.
The biggest pieces of advice we would give for the new owner are: 1. Grow a MASSIVE social presence (work with more influencers, get more email subscribers, pay for followers, whatever it takes) and USE YOUR AUDIENCE. 2. Run effective retargeting campaigns (google, bing, youtube). We never really got around to doing this, but you definitely should because the ROI is fantastic. 3. Gamify the sales funnel and make customers feel connected to the brand (tell an effective story). This is the best way to turn visitors into customers and customers into repeat customers. 4. Hire a VA to do basic customers service and order fulfillment. This was a big mistake we made and wasted a lot of time on when we could've been strategizing.
Because we wanted to create most of our own product and marketing content, and give the most personal experience to our customers, we dedicated a lot of hours to building Ivy and Envy into the brand it is now. From studio & lifestyle product photography, to videos, email campaigns, and customer service, it has been a lot for just 2 people. We are super proud of what we have done and are ready to pass it into another's capable hands.
The man hours can be anywhere from 10-30hrs/week if you're creating ads, testing products, improving the store, and fulfilling orders all yourself.
Traffic and Performance
- Avg. Revenue /month$14,724USDVerified
- Avg. Sessions /month16,354Verified
- Avg. Profit /month$6,000USD
- Profit Margin25%
- Avg. Sales /month1,000
Other details about profit:Biggest expenses are advertising costs. Average profit margins are between 15-25%, with the highest margins running close to 35%. Fluctuations in ad success are due to lack of personal investment into the running of ads and merchandising of product.
- Shopify plan
- Facebook Ads
- Adobe Creative Cloud
- Physical inventory
- Logo and branding assets
Photoshop documents, high-res edited and unedited product and promotional images, banners, email templates, social media templates. Can be transferred via WeTransfer, Dropbox, Google Drive.
- Personal support after sale
- Product photos
- Mailing list
Why buy a business on Exchange
Verified listing data
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You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team