All prices in USD
  • Avg. revenue /month
    $459
  • Avg. sessions /month2,908
  • Avg. profit /month
    $80

Business Story

Why this business was started

I started my own record label and I needed an online platform to sell my merch because selling it at shows consumed too much time and energy. I also love graphic art and design so initially I designed my own merch and put out new material weekly. Now my fan base has grown significantly and I have a steady stream of orders on this [REDACTED] store (the one that I'm putting up for sale here). Ultimately, this store was built to satisfy customer/fan requests to sell merch and it has been growing since day one. This store is beginning to require more time and energy than I am willing to afford, which is a good problem to have if you want to turn a profit and have steady business and relationships with customer and supporters.

The reason of selling this business

I have decided to sell this business ([REDACTED]) to focus on my record label. Note: I am not selling my record label. I can no longer manage it all and the thought of hiring more people to help me run this business doesn't sit well with me, I'd rather sell it in its entirety and let someone new take over. Around the holidays we get flooded with orders, which is a great thing! The challenge here is that this business ([REDACTED]) needs someone's full time attention (perhaps a team) and I'd like to invest my energy into a new project. I put minimal hours into this store and often imagine the profitability if someone were to double down and put more time and investment into it. I started it with practically zero investment and have now launched a potential enterprise.

What's involved in running this business

I put in an average of 1-2 hours per day to currently run this business. I check my orders, I track shipping for some customers, and import new merch or find alternatives, I create header and welcome messages on my site, and that's about it. I often imagine how this business would scale if I hired more help, but currently the only outsourcing I do is sometimes I'll have an artist from Fiverr design something for me or I'll employ the Shopify App, "KIT" to run ads and/or business reports for me (which is also automated). Like any successful business, the main foundations in running this business are a genuine desire to serve customers and fans with quality products with solid customer service.

This business was founded: over 5 years ago
Time to run this business: approximately 10 hours per week

Traffic and Performance

  • Avg. revenue /month
    $459
    Verified
  • Avg. sessions /month2,908Verified
  • Avg. profit /month
    $80
  • Profit Margin18%
  • Avg. sales /month15
Other details about profit: I also am an Amazon Affiliate, which means I add links/ads to this Shopify Store and earn additional income from Amazon by referring my customers to products on Amazon.
Total revenue
  • $30,326
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 191,936Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $117
      /month
    • Domain
      $21
      /year
    • Privy Pop Ups, Zotabox (Welcome Header Bar)
      $40
      /month
    • Facebook
      $30
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      Owner will be granted full rights to my Jake Paul Circular Logo (black and white) image that I put on the bulk of my products, packaging slips, and product tags.
    • Personal support after sale

      Not Included
    • Domain

    • Product photos

      All product photos are already on this site.
    • Social media

      Total followers2,194subscribers
    • Suppliers

      I will supply the buyer with contact and login/account info for the following suppliers: Printful, Oberlo, AliExpress.
    • Mailing List

      1,400subscribers

    Seller‘s Advice

    How to grow this business

    This business is set up for dropshipping and I currently use apps to import products to my store such as Printful and Oberlo. To keep it running profitably, over the next 5 years I suggest importing products from Oberlo or a wholesaler to a local warehouse (such as Printul) so that orders may be fulfilled faster. This store gets a significant amount of organic traffic so the money saved on (not) needing to advertise heavily can be redirected toward the fees associated with having a USA or UK company fulfill orders. I also do a significant amount of business in the UK and Australia so I would reach out to companies there and ship my product(s) to warehouses there, again to speed up overall customer satisfaction. I would also consider adding fitness/boxing gear to this store, which has serious potential for growth and increased profit margins. I might also consider integrating this store with Amazon and/or Walmart.

    Skills to have

    We don't carry any physical inventory - All orders are fulfilled from a 3rd party (typically Printful or Oberlo). That means very little overhead costs for this business owner.

    Share

    JP
    Jake P.Current store owner
    I am a musician and entertainer who started a Shopify store to promote my brand. I've been building and maintaining this business since 2015 and have a steady stream of supplemental income from it. I enjoy this business but I have a bigger project I am intending to focus on (my record label) so I want to sell this to a worthy and passionate entrepreneur.

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