All prices in USD
  • Avg. revenue /month
    $7,500
  • Avg. sessions /month12,095
  • Avg. profit /month
    $1,726
This business was founded: over 4 years ago
Time to run this business: approximately 8 hours per week

Description

General description

Joliegirl is an online-only retail store that sells virgin human hair extensions to youthful consumers who are extremely social, trendy, and fashion/beauty-conscious. We sell high quality, natural-looking hair extensions that allow our customers to color, cut, and style their purchases just as if it was grown from the customers head. We promote online exclusively and mainly through social media using influencers. Our customers are millennials with college classes, internships, and jobs; these young professionals need to look nice and feel pretty for whatever event, milestone, daily-grind, or endeavor life brings. Joliegirl understands and delivers ("Jolie" is the french word for pretty).

Why should someone buy this store?

There are lots of companies that sell hair extensions, but Joliegirl is unmatched in knowing that the intersection of quality, value, service and "relatability" is the key to success. Our customers buy and buy again. Our customers are happy with our products, and they let us know. We can deliver fast (next day) and we make sure our customers are happy with their purchases.

How can the future owner improve the business?

Joliegirl is a relatively easy company to run. In fact, the current owners started Joliegirl as a side business. It would be simple for a future owner who understands social media to improve the business by simply making regular social posts and keeping photos current. Joliegirl has a bulit-in, loyal customer base that needs to be reminded that Joliegirl is best.

What work have you put into the store?

Joliegirl is easy to run now because of the work the owners put in the first few years. We invested in the website look and functionality, engaged social media influencers, and focused on building our social followers/advocates. Most of our customers are familiar with us through Instagram.

Traffic and Performance

  • Avg. revenue /month
    $7,500
    Verified
  • Avg. sessions /month12,095Verified
  • Avg. profit /month
    $1,726
  • Profit Margin42%
  • Avg. sales /month15
Other details about profit: 2017 average profit per month was much higher at almost $3k/month. During 2018, Joliegirl has not been promoted, so profits dipped well below $1k/month.
Total revenue
  • $382,480
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 616,864Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $170
      /month
    • Domain
      $2,300
      /year
    • Go daddy
      $12
      /month
    • paypal
      $250
      /month
    • shipment/warehouse
      $1,500
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      logos, photos will be transferred by file/email.
    • Personal support after sale

      three months of support, negotiable
    • Domain

    • Product photos

      product images will be transferred by file or cloud site
    • Social media

      Total followers60,700subscribers
    • Suppliers

      Not Included
    • Mailing List

      135subscribers

    Seller‘s Advice

    How to grow this business

    I'd invest in more trendy photos, focus on social media followers, and superb customer service.

    Skills to have

    social media literacy, trendy, urban trends, fashion, entertainment connections

    Share

    DW
    Donald W.Current store owner
    The two owners are partners in this LLC- one is a entertainment lawyer and the other is a retail business owner. Both recently made new family additions- the lawyer celebrated the birth of his second child in late 2017 and the retail business owner celebrated the birth of her first child in 2018. The lawyer recently took a new job along with new family responsibilities, so neither owner has devoted time to Joliegirl in recent months. The Joliegirl partnership developed from a client relationship.

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