All prices in USD

Business Story

Why this business was started

The plan for this store was a long term strategy - to create a trustworthy brand that would initially grow from paid traffic (facebook, adwords, instagram), and in the long term rank well organically. I had also planned to use a strong email marketing strategy as well.

The idea with this was a long term project, and to build a strong brand that people could trust. Hence i went all out and heavily modified a current template, i also hired an high quality designer to help me create a site that looks good, feels great and functions perfectly. (there were a lot of bugs and modifications to make, this didnt come cheap)

The reason of selling this business

The original plan was to sell in the US and use local US based suppliers to fulfill all my orders (i live in Australia). The reason for this was i wanted fast shipping, quality products, quality packaging, etc, to go along with that strong brand i was creating. I figured this would be pretty straight forward however after several months of cold calling, emailing and scouring the web, along with paid drop-shipping directories i couldn't find a single decent drop-shipper for baby products (strollers, car seats, etc).

I couldnt setup my own fulfillment as im in another country so this just came to an abrupt deadend for me.

The store is fantastic and would suit someone who has already figured out their own distribution method.

It was never used before, 0 revenue, all the products on there now are just dummy products. What you're purchasing is the branding, brand name, the template, and modified theme.

What's involved in running this business

Regular ecommerce business, nothing too different.

This business was founded: over 1 year ago
Time to run this business: approximately 5 hours per week


  • Shopify plan
  • Domain

Sale Includes

  • Physical inventory

    Not available for starter stores
  • Logo and branding assets

    My PC is full of images, logos and everything else used during the original build, can send all these to you via email.
  • Personal support after sale

    30 days support after sale, there's not much to it, it's a shopify store with a lot of potential looking for the right buyer. Could that buyer be you?
  • Domain

  • Product photos

    Not Included
  • Social media

    Not Included
  • Suppliers

    Not available for starter stores
  • Mailing List

    Not Included

Seller‘s Advice

How to grow this business

Babies and young children is an ever green niche that is only going to grow as the population of the world grows. Parents love their babies and will spend large amounts of money on them, that's where you come in.

Furthermore for the right owner there's the opportunity to expand into toddler and young children products, and you'll have an entire email list of customers who purchased baby products from you whose kids are now a few years older and need different types of products now, easy money.


Christopher R.Current store owner
Entrepreneur based in Melbourne, Australia.


Similar Businesses

Sold businesses

Our features for a secure experience

Exchange Trust

  • Verified revenue and traffic
  • Secure messaging platform
  • Escrow payment system
  • Dedicated migration team
Learn more

Why use Exchange?

Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores

Verified listing data

The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.

Secure messaging platform

You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.

Encrypted payment capture

Exchange and have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. ensures that its users pass verification checks before transactions can proceed.

Take time to inspect the business

Once you submit payment to and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.

Safe store transfer

When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.

Post-purchase 24/7 Shopify support

Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.