Just Vertical produces indoor hydroponic vertical growing systems for consumers and on a subscription basis, custom mixed nutrients, and seed pods that turn any home, office, school, or restaurant into an oasis of food. The AEVA system that Just Vertical produces is a radical new take on the market of indoor growing that fuses science and design. Additionally, Just Vertical is the only company on the market to produce the custom nutrients and seed pods for their system that allow anyone to grow like an expert.
Just Vertical is a high velocity company that has built a strong grass roots customer base and foundation in the Greater Toronto Area, and across Canada. Since incorporation in June 2017 Just Vertical has accomplished $106 850 CAD in revenue driven by a mix of hardware sales and plant growth subscriptions. Just Vertical has established long-term contracts in the nutrient and seed pods that they provide to customers resulting in a solid and growing base of recurring revenue.
Just Vertical’s early success has powered the development of the AEVA which was previewed to the public in April 2018 with pre-orders available for a projected October delivery. This soft launch, with no marketing ad-spend, has generated $12 500 in hardware sales and $4 480 in annual recurring revenue (ARR). The results to date have been impressive and clearly show the success that is waiting for the AEVA. Indoor growing is the fastest growing segment of the home and garden market, with these strong early results Just Vertical is positioned to be a leader in this market.
As an investment Just Vertical has several exit strategies that would easily bring a 10x -20x + return to investors in the medium term. Interest has already been expressed by large companies like Steelcase and IKEA in this market segment. To take advantage of these exit options Just Vertical should build a strong brand that resonates with potential acquisition partners values to increase ‘fit’ as well as driving strong sales and recurring revenue generation.
Financials and traffic
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