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$35,000 USD

Just Vertical

Appears in Home and furniture , Canada, Ontario, Toronto, Medium Business, Retail Stores, Cell Phone, Business and Franchises under $50,000, Inventory

General description

Just Vertical produces indoor hydroponic vertical growing systems for consumers and on a subscription basis, custom mixed nutrients, and seed pods that turn any home, office, school, or restaurant into an oasis of food. The AEVA system that Just Vertical produces is a radical new take on the market of indoor growing that fuses science and design. Additionally, Just Vertical is the only company on the market to produce the custom nutrients and seed pods for their system that allow anyone to grow like an expert.

Just Vertical is a high velocity company that has built a strong grass roots customer base and foundation in the Greater Toronto Area, and across Canada. Since incorporation in June 2017 Just Vertical has accomplished $106 850 CAD in revenue driven by a mix of hardware sales and plant growth subscriptions. Just Vertical has established long-term contracts in the nutrient and seed pods that they provide to customers resulting in a solid and growing base of recurring revenue.
Just Vertical’s early success has powered the development of the AEVA which was previewed to the public in April 2018 with pre-orders available for a projected October delivery. This soft launch, with no marketing ad-spend, has generated $12 500 in hardware sales and $4 480 in annual recurring revenue (ARR). The results to date have been impressive and clearly show the success that is waiting for the AEVA. Indoor growing is the fastest growing segment of the home and garden market, with these strong early results Just Vertical is positioned to be a leader in this market.
As an investment Just Vertical has several exit strategies that would easily bring a 10x -20x + return to investors in the medium term. Interest has already been expressed by large companies like Steelcase and IKEA in this market segment. To take advantage of these exit options Just Vertical should build a strong brand that resonates with potential acquisition partners values to increase ‘fit’ as well as driving strong sales and recurring revenue generation.

Financials and traffic

DISPLAYED REVENUE, AND WEBSITE NOT ACCURATE, SEE SCREENSHOTS - Exchange is not pulling from POS or private sales. Proper storefront can be seen at -

Just Vertical is not another drop shipping or apparel company, Just Vertical has serious intellectual property and recent investor valuations have been in the $2 Million CAD range. This is a unique opportunity where the founders are looking for a quick exit.

In acquiring Just Vertical you will obtain:
1) All intellectual property rights
2) Existing customer and lead list
3) All supplier info and contacts
4) Business plan, model, and road map to scale over the next 18 months
5) All ad and social media accounts
6) Support from founders post acquisition

Please reach out with any questions and to have a discussion on whether this business is the right fit for you.

Average profit/month

$2,500 USD

Average overall profit margin


Average number of sales/month


Value of inventory

$3,000 USD

Lifetime revenue

$12,939.00 USD

Lifetime traffic

2,176 Sessions

Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.

Business Expenses

Expense item


Shopify plan


Subscriptions (ie. Mailchimp, apps)


Advertising (ie. Adwords, Facebook ads, etc.)


Inventory warehouse





Trade show display AEVA unit, seedling germination station, marketing materials (banners, cards, etc).

Located in Toronto

Willing to ship inventory

Willing to transfer relationships with suppliers

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media









Mailing list

220 subscribers

Social media followers

1,200 people

Q & A

Do you work with any employees, freelancers, or contractors?

Current contract engineers are located in Toronto, Ontario, Canada. They are open to working with new parties.

Why should someone buy this store?

Indoor growing represents the fastest growing segment of the home & garden market set to be worth $5.8 Billion by 2025. Just Vertical is on the second generation of its product with all the engineering, design, scientific research, and IP completed, it now needs the right owner to commercialize the technology. Significant interest has been demonstrated by vendors and large multi nationals in the acquisition of Just Vertical should it be able to scale.

How can the future owner improve the business?

The future owner of the business will be able to take Just Vertical to a global success by moving through with production, sales, and marketing. All of the core science, R&D, and branding have been completed. Just Vertical and its product the AEVA has been recognized globally as a world leader in the indoor growing space. All that is left is to scale this company to a global success.

The future owner should have access to capital to help scale the company and complete manufacturing.

What work have you put into the store?

This store is 1.5 years of work in building brand image and the core product. A significant amount of R&D has gone into the creation of the AEVA and this has been recognized with the many awards it has received. This product is leading the home and garden space in design and function, it now needs someone to scale it! Some examples can be seen here:

and more here:

How many hours does it take to run this business per week?

20 hours

$35,000 USD

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Store images

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