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  • Avg. Revenue /month
    $748USD
  • Avg. Sessions /month125
  • Avg. Profit /month
    $2,500USD
  • Inventory value
    $3,000USD
Description

General description

Just Vertical produces indoor hydroponic vertical growing systems for consumers and on a subscription basis, custom mixed nutrients, and seed pods that turn any home, office, school, or restaurant into an oasis of food. The AEVA system that Just Vertical produces is a radical new take on the market of indoor growing that fuses science and design. Additionally, Just Vertical is the only company on the market to produce the custom nutrients and seed pods for their system that allow anyone to grow like an expert. Just Vertical is a high velocity company that has built a strong grass roots customer base and foundation in the Greater Toronto Area, and across Canada. Since incorporation in June 2017 Just Vertical has accomplished $106 850 CAD in revenue driven by a mix of hardware sales and plant growth subscriptions. Just Vertical has established long-term contracts in the nutrient and seed pods that they provide to customers resulting in a solid and growing base of recurring revenue. Just Vertical’s early success has powered the development of the AEVA which was previewed to the public in April 2018 with pre-orders available for a projected October delivery. This soft launch, with no marketing ad-spend, has generated $12 500 in hardware sales and $4 480 in annual recurring revenue (ARR). The results to date have been impressive and clearly show the success that is waiting for the AEVA. Indoor growing is the fastest growing segment of the home and garden market, with these strong early results Just Vertical is positioned to be a leader in this market. As an investment Just Vertical has several exit strategies that would easily bring a 10x -20x + return to investors in the medium term. Interest has already been expressed by large companies like Steelcase and IKEA in this market segment. To take advantage of these exit options Just Vertical should build a strong brand that resonates with potential acquisition partners values to increase ‘fit’ as well as driving strong sales and recurring revenue generation.

Why should someone buy this store?

Indoor growing represents the fastest growing segment of the home & garden market set to be worth $5.8 Billion by 2025. Just Vertical is on the second generation of its product with all the engineering, design, scientific research, and IP completed, it now needs the right owner to commercialize the technology. Significant interest has been demonstrated by vendors and large multi nationals in the acquisition of Just Vertical should it be able to scale.

How can the future owner improve the business?

The future owner of the business will be able to take Just Vertical to a global success by moving through with production, sales, and marketing. All of the core science, R&D, and branding have been completed. Just Vertical and its product the AEVA has been recognized globally as a world leader in the indoor growing space. All that is left is to scale this company to a global success. The future owner should have access to capital to help scale the company and complete manufacturing.

What work have you put into the store?

This store is 1.5 years of work in building brand image and the core product. A significant amount of R&D has gone into the creation of the AEVA and this has been recognized with the many awards it has received. This product is leading the home and garden space in design and function, it now needs someone to scale it! Some examples can be seen here: https://www.marilyn.ca/Home/Articles/April2018/How-to-have-the-greenest-kitchen-on-the-block https://www.engineering.com/DesignSoftware/DesignSoftwareArticles/ArticleID/16891/Best-Surprise-of-the-Week-Tech-in-Canada.aspx https://www.utoronto.ca/news/u-t-startups-take-home-prizes-annual-ontario-innovation-conference and more here: https://www.justvertical.com/press/
Time to run this business: approximately 20 hours per week
Traffic and Performance
  • Avg. Revenue /month
    $748USD
  • Avg. Sessions /month125
  • Avg. Profit /month
    $2,500USD
  • Inventory value
    $3,000USD
  • Profit Margin50%
  • Avg. Sales /month10
Traffic and Revenue data comes directly from Shopify and can not be edited by the seller.
Total revenue
$13,472USD
Total traffic
2,253Sessions
Expenses
  • Shopify plan
    $30USD
    /month
  • Inventory warehouse
    $1USD
    /month
  • Domain
    $12.50USD
    /month
Sale Includes
  • Physical inventory

  • Logo and branding assets

  • Social media accounts

  • Personal support after sale

  • Domain

  • Product photos

Social Media

Social followers1,200subscribers