All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month1,151
  • Avg. profit /month

Business Story

Why this business was started

We have always been fascinated by entrepreneurship. Since we both are horror fans, we have decided to stick to our passion and build a store around horror dolls and merchandise. At first we did not know a lot about online marketing. But we learned a lot along the way. Just Horror Dolls has taught us many things and we are now confident to move on to new projects.

The reason of selling this business

As mentioned above, our journey through the world of e-commerce has taught us many things. We have discovered many new things and now want to focus more on other projects that require a lot of time and energy.

What's involved in running this business

The operations within Just Horror Dolls are: -running the Instagram and Facebook page -adjusting ad campaigns -fulfilling orders

This business was founded: about 2 years ago
Time to run this business: approximately 3 hours per week


General description

Just Horror Dolls has established itself a leading position within the market. We keep our prices low, which is a major threat for competition and also an entry barrier for new competition. 70% of all revenue are achieved through a single google shopping campaign with a daily budget of 5$. If a new owner is willing to increase this budget, a major increase in revenue can be achieved. The brands Instagram page is steadily gaining new followers. Monthly, new special offers are released, always resulting in an increase in sales. If the Instagram page grows more, its influence will most likely increase.

Why should someone buy this store?

Just Horror Dolls is an excellent "passive" income source if it is sustained. In case a new owner is interested in scaling the whole business model up, an increase in revenue is likely. Halloween and black friday have been very successfull time spans for Just Horror Dolls. Since there is enough time to prepare for these events, market domination is not so unlikely. Our competitors offer way higher prices, which makes Just Horror Dolls a threat. Since we did not know this fact last year, our sales figures were not that high. But a facebook pixel and fully working google campaign are two very promising factors in that regards

How can the future owner improve the business?

The main improvement will be to scale the google shopping campaign up. Additionally, growing the Instagram page is very important. Since a lot of horror movies will be released by the end of the year, a series of new "trending" products will hit the market which will draw more attention to the store.

What work have you put into the store?

At the beginning we have spent a lot of time in finding the right products. This was a process of trial and error that took very long. Additionally we have tried out various online marketing systems. A lot of them did not work at all. At this point, Just Horror Dolls comes with two very promising marketing systems.

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month1,151Verified
  • Avg. profit /month
  • Profit Margin27%
  • Avg. sales /month10
Other details about profit: Please bare the following in mind: The average revenue (172USD) has been computed based on our sales figures from the month january, which is in terms of demand a very bad month for most ecommerce businesses. Therefore, also the ad spend has been scaled down during january. Right now no advertising is carried out. The majority of revenue has been made in December 2019. The advertising system that resulted in these sales figures can be switched on at any given time by the future owner.
Total revenue
  • $3,660
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 29,931Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Domain
    • google shopping

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      Store Logo as an image
    • Personal support after sale

      We will stay in contact with the new owner for one month through email. We can also offer to do skype calls on a weekly basis in order to explain important operations.
    • Domain

    • Product photos

      Not Included
    • Social media

      Total followers4,100subscribers
    • Suppliers

    • Mailing List


    Seller‘s Advice

    How to grow this business

    Just Horror Doll`s base of revenue is generated through a google shopping campaign. 70% of all revenues can be lead back to this campaign which is set very low, at 5$ per day. If the future owner decides to scale this existing campaign up, a major increase in revenue can be estimated. Furthermore, our Instagram page is constantly gaining followers. Through partnerships with influencers within the horror niche, we have made ourselves a name in the niche. Announcements regarding e.g. discounts always lead to an increase in sales from our Instagram channel. Just Horror Dolls has also got a fully working facebook store, which has been just set up. This means that our Facebook ad campaigns which have already gone through a phase of trial and error, have got great potential to increase revenue.

    Just T.Current store owner
    We are a team of two young entrepreneurs from Austria. We have always been fascinated by entrepreneurship and e-commerce. Consequently we have decided to start our own online shop.


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