- Avg. revenue /month$159
- Avg. sessions /month1,320
- Avg. profit /month$172
Why this business was started
We have always been fascinated by entrepreneurship. Since we both are horror fans, we have decided to stick to our passion and build a store around horror dolls and merchandise. At first we did not know a lot about online marketing. But we learned a lot along the way. Just Horror Dolls has taught us many things and we are now confident to move on to new projects.
The reason of selling this business
As mentioned above, our journey through the world of e-commerce has taught us many things. We have discovered many new things and now want to focus more on other projects that require a lot of time and energy.
What's involved in running this business
The operations within Just Horror Dolls are: -running the Instagram and Facebook page -adjusting ad campaigns -fulfilling orders
Just Horror Dolls has established itself a leading position within the market. We keep our prices low, which is a major threat for competition and also an entry barrier for new competition. 70% of all revenue are achieved through a single google shopping campaign with a daily budget of 5$. If a new owner is willing to increase this budget, a major increase in revenue can be achieved. The brands Instagram page is steadily gaining new followers. Monthly, new special offers are released, always resulting in an increase in sales. If the Instagram page grows more, its influence will most likely increase.
Why should someone buy this store?
Just Horror Dolls is an excellent "passive" income source if it is sustained. In case a new owner is interested in scaling the whole business model up, an increase in revenue is likely. Halloween and black friday have been very successfull time spans for Just Horror Dolls. Since there is enough time to prepare for these events, market domination is not so unlikely. Our competitors offer way higher prices, which makes Just Horror Dolls a threat. Since we did not know this fact last year, our sales figures were not that high. But a facebook pixel and fully working google campaign are two very promising factors in that regards
How can the future owner improve the business?
The main improvement will be to scale the google shopping campaign up. Additionally, growing the Instagram page is very important. Since a lot of horror movies will be released by the end of the year, a series of new "trending" products will hit the market which will draw more attention to the store.
What work have you put into the store?
At the beginning we have spent a lot of time in finding the right products. This was a process of trial and error that took very long. Additionally we have tried out various online marketing systems. A lot of them did not work at all. At this point, Just Horror Dolls comes with two very promising marketing systems.
Traffic and Performance
- Avg. revenue /month$159Verified
- Avg. sessions /month1,320Verified
- Avg. profit /month$172
- Profit Margin27%
- Avg. sales /month10
- Shopify plan
- google shopping
Physical inventoryNot Included
Logo and branding assetsStore Logo as an image
Personal support after saleWe will stay in contact with the new owner for one month through email. We can also offer to do skype calls on a weekly basis in order to explain important operations.
Product photosNot Included
How to grow this business
Just Horror Doll`s base of revenue is generated through a google shopping campaign. 70% of all revenues can be lead back to this campaign which is set very low, at 5$ per day. If the future owner decides to scale this existing campaign up, a major increase in revenue can be estimated. Furthermore, our Instagram page is constantly gaining followers. Through partnerships with influencers within the horror niche, we have made ourselves a name in the niche. Announcements regarding e.g. discounts always lead to an increase in sales from our Instagram channel. Just Horror Dolls has also got a fully working facebook store, which has been just set up. This means that our Facebook ad campaigns which have already gone through a phase of trial and error, have got great potential to increase revenue.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.