All prices in USD
$3,900
  • Avg. revenue /month
    $259
  • Avg. sessions /month493
  • Avg. profit /month
    $107

Business Story

Why this business was started

Even before Covid, I always visualized the perfect job as being one that could be done remotely, from anywhere, at any time, and without any huge outlay for inventory. Since its humble beginnings, the goal was always to generate an extra income, day or night, doing something positive and fulfilling, without costing a fortune.

With a steep learning curve, the business started out using the Dropship model and did extremely well in the pet niche with a single product that achieved over US$10k in sales in a single month (344 orders with approx US$4k in profit). Unfortunately, due to supplier transparency issues in China, this product had to be pulled from the store, followed by weeks of customer service follow-up. As a result, I transitioned across to the Print On Demand model, which had a more transparent process of supply chains, production and fulfilment, better customer service, as well as allowing me to sell my own designs that were unique, customized, and with a perceived higher value than the over-saturated, generic goods sourced from popular dropship supply channels.

Since switching to POD, the business has tested various niches and audiences, and has rebranded a few times, eventually settling back into the extremely popular and lucrative Pet (Dog) niche, but this time with a new approach – “Personalization” (where the customer adds a photo of their pet, a name and some text).

The bond between humans and their pets is timeless and evergreen. People will spend far more on their pets, than almost any other interest. Whilst the pet niche may seem saturated in todays market, what can make one business stand out in a crowd, is allowing customers to personalize an everyday product into something that will forever remind them of their beloved pet. It's a Game Changer!

Another important consideration, especially with the impact covid has had on global shipping, is where to source products from. Not wanting customers to be impacted by shipping delays from China, I decided to only use companies located in the US, that can print and ship quickly to a US target audience, within a matter of days, not weeks.

The reason of selling this business

Covid has had a huge impact on the world, and having been faced with my own personal challenges over the last few years, I have found it increasingly difficult to find the time to properly grow the business. Lots of hard work has been put into this business and I have confidence that it can become a trusted brand in the "Personalized Product" arena. Ideally, someone with the same vision and passion will recognize the opportunity available and be able to take it to the next level.

What's involved in running this business

All of the heavy lifting has already been done, so all you need to do to get started is allocate a few hours a week to: * create and run ads to your target audience * create regular social media posts * handle customer enquiries * process orders as they come in

By processing orders, I mean that once you get the hang of the easy, step-by-step process involved in creating a custom design in Photoshop (instructions will be provided), you will be able to pump out orders very quickly.

After a customer places an order and pays for it, you will create a design for them, and then send a proof within 48hrs for their approval (they are entitled to 1 revision only) after which you will send the order to the printers. They will then create and fulfill the order, shipping it within days, directly to the customer with a tracking id. They will deduct your payment from the account that you have already received funds from the customer - Voila, you keep the profits! (please check out this product page and take it for a test-drive to see how the order process works. Also note you can charge extra for additional photos to be incorporated into the design - https://k9herostore.com/products/horizontal-framed-canvas )

If you find you have more orders than you can personally create designs for each day, then hooray, what a high-quality problem to have! All you need to do is outsource the extra work (instructions provided on how to do this) and pay them out of the profit from each order.

The amount of time to create each design has already been factored into the store pricing, but if you feel you need to increase the prices, go for it! You set the profit margins! If you hit the heart-strings just right, people will be more than happy to pay premium prices to get something custom-made, especially for them, that will be a treasured keepsake of their pets.

Please see screenshots for examples of products, designs, mockups, store pages and information

Current Product Types: * Personalized Portraits - Canvas Wrap, Framed Canvas, Poster, Tapestry * Personalized Accessories - Phone Cases, Phone Chargers, Tumblers, Laptop Sleeves, Journals, Puzzles * Gift Cards

Technical Notes: the shopify store currently uses the Debut theme (free). All images on the store have been compressed to optimize page loading times. GTMetrix is a great tool for testing load times.

This business was founded: over 5 years ago
Time to run this business: approximately 15 hours per week

Traffic and Performance

  • Avg. revenue /month
    $259
    Verified
  • Avg. sessions /month493Verified
  • Avg. profit /month
    $107
  • Profit Margin40%
  • Avg. sales /month10
Other details about profit: Sadly, the business has not been strongly promoted for quite some time, so the figures shown here are not indicative of its potential. Any averages are derived from figures spanning a few years, during which the business was often put on hold for months at a time, for personal reasons. The most recent marketing campaigns (mid 2021) were testing the accuracy of audience targeting in the US with $2/day PPE Ads. These ads had great engagement results due to the targeting, ad images and copywriting (all included for you) with CPE under $0.05 and unique CTR (all) well above 25%. As previously mentioned, I have not been able to continue on, even though I managed to build this beautiful store with everything ready to launch, and so the opportunity is still out there, as yet unrealized. Please see attached screenshots showing data from Shopify reports, FB analytics, Ads and Posts, for a better insight
Total revenue
  • $17,067
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 32,558Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $20
      /year
    • Paid Apps
      $45
      /month
    • Facebook
      $100
      /month
    • Photoshop
      $25
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      The following assets will be transferred to you via a shared link to Google Drive: * ALL NICHE, PRODUCT, AND AUDIENCE TARGETING RESEARCH RESULTS INCLUDED * Logo and Branding Assets - extensive library of resources, multiple sizes and layouts for different purposes * Favicon * Banners and all marketing materials * Facebook, Instagram, Youtube - all images & videos * All ad copy and images * Product Mockups * Social Media Accounts included: * FB Page includes FB Storefront - https://www.facebook.com/K9HeroStore * Instagram - https://www.instagram.com/k9herostore/ * Youtube Channel - scroll down the home page and check out the "How it Works" video * Other included assets: * My Udemy account containing easy-to-follow training for Photoshop, Facebook Marketing, Instagram Marketing and much more. * My Wave Video creation account containing all video creation assets
    • Personal support after sale

      I can provide 2 weeks of support after sale to assist you with the transition * You can contact me via my business email, and we can timetable your training via video calls with screen sharing * I am very approachable and happy to answer your questions, so please make a list prior to each training session
    • Domain

    • Product photos

      The following assets will be transferred to you via a shared link to Google Drive: * ALL NICHE, PRODUCT, AND AUDIENCE TARGETING RESEARCH RESULTS INCLUDED * Logo and Branding Assets - extensive library of resources, multiple sizes and layouts for different purposes * Favicon * Banners and all marketing materials * Facebook, Instagram, Youtube - all images & videos * All ad copy and images * Product Mockups * Social Media Accounts included: * FB Page includes FB Storefront - https://www.facebook.com/K9HeroStore * Instagram - https://www.instagram.com/k9herostore/ * Youtube Channel - scroll down the home page and check out the "How it Works" video * Other included assets: * My Udemy account containing easy-to-follow training for Photoshop, Facebook Marketing, Instagram Marketing and much more. * My Wave Video creation account containing all video creation assets
    • Social media

      Total followers186subscribers
    • Suppliers

      There are a number of reputable Print On Demand suppliers available, however, this business currently only used products from one particular well established supplier, manufacturing and shipping products within the US with tracking id's (all details will be included) * There is no inventory or storage involved as this is currently a POD business
    • Mailing List

      Not Included

    Seller‘s Advice

    How to grow this business

    Given that the business is already set up for you, and ready to go, your focus areas for growth over the next 5 years should be: * Master and implement the latest Social Media Marketing strategies * Reach out to Influencers to help promote the business brand and products * Promote on new Social Media platforms eg. Tik Tok * Research and test more diverse product types - eg personalized jewelry, jewelry boxes, blankets, quilts, wallets, clothing, footwear (links to research and suppliers provided after sale) * Add a "Digital File" of a design as a product that each customer can purchase * Research and test different audiences and niches - for example, Cats, Grandparents, Married Couples, Families, Horses, other Pets). There are so many possibilities! (links to niche research and Facebook audiences provided after sale) * Connect with different audiences/communities and engage with them regularly to grow the brand * Network with other complementary businesses online and reciprocate to help build each others profile * Test different styles of Photoshop Designs for a different look * Add Photo Restoration to your skillset * Build a network of support staff around you and "Delegate" so you can work ON the business instead of IN the business - become the Captain Kirk at the Bridge of your own USS Enterprise! (links to outsourcing resources provided after sale) * Master (or delegate) the use of Google Analytics account (already set up but not currently utilized - will be transferred to you after sale) * Get Rave Reviews from Happy Customers and showcase them on the store

    Skills to have

    Experience with Photoshop, Content Creation and Marketing are definitely an asset but you can learn on the job too!

    For example, you don't have to be an expert at Photoshop (I wasn't) but with some basic training (provided) you will be able to follow simple how-to steps to create your designs and edit them if needed. Please note, Photoshop is not included in the sale so you will need to pay a monthly subscription for this (around US$20.99/mo), as well as a one-time only fee (around US$10-15) for a Photoshop "Action" that is used to create the particular design effects), and another tool to optimize poor quality photos from customers prior to creating your designs.

    Social Media Marketing - this is the area most needing attention, so if you already have experience you can hit the ground running. If you are a newbie, then there are some awesome short courses available on Udemy.com to get you started Please Note: whilst this business has not actively been running FB Ads for some time, you will, at some point, need to spend money on Advertising to promote products and reach your audience. How much you spend on ads is up to you, but allowing $100 per month for FB Ads, for example, will help to avoid bill shock. Once you get sales, you can scale up your marketing budget.

    Content Creation - ideally you will have a creative flair and can create your own amazing images, videos and descriptions, but an extensive library of already created assets will be provided after sale to get you started. Email Marketing - this area of marketing has not been utilized for some time, so an email list is not included. Email marketing offers even more opportunities if you learn how to incorporate it into the business

    Shopify Apps - while not included in the sale, recommendations can definitely provided after sale, along with some basic training on how to use them

    Facebook Page and Instagram - these have already been created for you, and just need some TLC to get them growing. With a modest 172 FB followers and 16 Instagram followers, you can check out the type of posts already there, and pick up where I left off. Being "present" and connecting with your audience is "key" to growing your business so scheduling regular content should be a weekly task.

    Youtube Channel - this has already been created for you and so far has only been used to host video content. There is great potential to use the Youtube channel for so much more!

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    SF
    Susie F.Current store owner

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