Katt.
General description
Katt. is a unique platform for local designers and illustrators. We introduce our customers to exclusive collaborations from some of the most relevant independent artists and creatives. Showcasing their work and supporting the artists behind them.
All our products have one thing in common, and it's not only cats. Our collections have a face. Like the artists behind them. Like our customers. Like us.
Katt. was created by Bregt Colpaert and Alejandra Kiki Gérard, inspired by their mutual love for all things feline. Next to taking care of business, Bregt and Kiki also lovingly manage their newly blended family of eight. Two girls, two boys and two cats.
Since its inception the concept store has grown to include a wide range of products for the modern cat lover - and everyone in between - including tote bags, illustrated paper goods such as greetings cards, handmade contemporary accessories such as pins and a range of vibrant digital prints.
We have only been focussing on creating a beautiful store, setting up collaborations with the designers, and not that much on generating revenue. This is a great deal if you want to invest time and money in advertising on social media.
On Katt. our designers sell directly to a cat loving target group. Katt. is the platform connecting designer and customer.
Katt. takes care of adding the designers products to the platform and marketing them. The sellers receive their orders using the e-commerce platform of their choice, with a commission in the form of a discount code specifically created for Katt. After the designers have received an order they ship directly to the customer within their set delivery time.
As Katt. is all about showcasing the work of independent makers and supporting the artists behind them, designers are free to add any promotional material they wish to their orders. The designers take care of shipping and ship directly to the customer.
Also included in the sale are the apps for iOS and Android phones, opening up the opportunity to do paid acquisition / advertising to get more downloads. Both apps have ratings above 4.5/5.
Financials and traffic
Current revenue is
Average profit/month
$300 USD
Average overall profit margin
25%
Average number of sales/month
60
Lifetime revenue
$10,846.00 USD
Lifetime traffic
34,189 Sessions
Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.
Business Expenses
Current
Expense item |
Cost |
|---|---|
| Shopify plan |
$29.00/month |
| Subscriptions (ie. Mailchimp, apps) |
$50.00/month |
| Advertising (ie. Adwords, Facebook ads, etc.) |
$100.00/month |
| Domain |
$1.00/month |
What’s included in the sale
- Physical inventory
- Logo and branding assets
- Social media accounts
- Personal support after sale
- Domain
- Product photos
Social Media
Mailing list
1,000 subscribers
Social media followers
15,000 people
Q & A
Why should someone buy this store?
Great opportunity for someone or a company looking to expand into e-commerce. With the correct advertising strategy, you can get this store growing in no time. Also included in the sale are the native iOS and Android apps and all social media accounts, including the Instagram account with +14k real targeted followers.
How can the future owner improve the business?
Not much effort has been put into advertising - the main reason the revenue is this low at the time. There is a huge opportunity with this store as the target audience is ideal for acquiring new customers through Instagram, Facebook and Google Shopping ads.
There is also the opportunity to advertise the native apps for iOS and Android (included in the sale):
iOS App: https://itunes.apple.com/app/katt/id1356536995
Android App: https://play.google.com/store/apps/details?id=co.katt.app
What work have you put into the store?
A whole lot of work has been put into setting up collaboration with the designers and sellers of the products. Each collection is carefully negotiated. Most of the collaborations are exclusive, next to the sellers own store.
More info can be found in this interview with Indie Hackers: https://www.indiehackers.com/interview/b8f40a1dd3
How many hours does it take to run this business per week?
2 hours$56,000 USD
About the seller
Bregt C.
Created this store 11 months ago
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