All prices in USD
  • Avg. revenue /month
    $692
  • Avg. sessions /month1,665
  • Avg. profit /month
    $244

Business Story

Why this business was started

My business partner Jarrod is a huge watch nerd and he wanted to start a business in the space.

Im a Shopify Expert so starting, coding and running a shopify business is my bread and butter.

We found a great supplier who makes amazing quality leather goods and we just linked it all together.

The reason of selling this business

Jarrod and myself are both working on larger businesses and Keepiece was always a side hustle.

Now our main businesses are kicking up a gear, our spare time to run Keepiece day to day is getting less and less.

What's involved in running this business

Keepiece at its core is drop shipping business. We hold no inventory and the ordering process to our supplier is all automated.

A customer picks all of the straps requirements using a product options app. This comes through on the order. Once the order is received, we hit fulfil in Shopify and this sends our supplier an email with all of the requirements. Our supplier takes on average 10 days to make up to 10 straps.

Once they are made, he sends us photos to confirm they match the order and then we book a delivery from him to our office, for all straps. Using an express service like DHL, it takes 2 days. Once we receive the bulk lot of straps, we then package them into our packaging and create shipments to send to customers.

From there its just a case of marketing, social media posts, emails and also receiving requests for custom watch straps. These are processed using the Draft Order function, but are priced higher than standard straps.

To keep things interesting, we add a new strap colour/combination to our inventory every couple of weeks.

This business was founded: almost 3 years ago
Time to run this business: approximately 6 hours per week

Traffic and Performance

  • Avg. revenue /month
    $692
    Verified
  • Avg. sessions /month1,665Verified
  • Avg. profit /month
    $244
  • Profit Margin35%
  • Avg. sales /month8
Other details about profit: As we dont have the time to drive more sales, we are affected by some costs that are the same if we sell one strap or 100 straps. Once the store has the appropriate marketing spent, the profit margins would increase to around 50% We buy and sell used watches, which is not reflected in the above numbers. this side of the business is not included as this is a far more labour intensive aspect and is basically a side hustle to the side hustle. We sell watch straps in person at watch meetups, which is not put through Shopify.
Total revenue
  • $23,523
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 56,630Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Domain
      $20
      /year
    • email marketing, apps
      $49
      /month
    • Shipping
      $140
      /month

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

      Brand guide in Adobe illustrator format (.ai) will be emailed to the new owner.
    • Personal support after sale

      Will be available to answer questions for 4 weeks post sale. This will be via Zoom calls.
    • Domain

    • Product photos

      All images on site will become new owners property
    • Social media

      Total followers5,000subscribers
    • Suppliers

      Our supplier will become your supplier
    • Mailing List

      460subscribers

    Seller‘s Advice

    How to grow this business

    This store and brand has great potential. Marketing is NOT my strong suit, so if youve got those skills, this is a walk up start.

    Watches have a massive following and its an irrational passion. If you can get in fron of the right eye balls on social media, forums and reddit, you will kill it in the next five years.

    Skills to have

    Once you understand how the watch straps are constructed and what you need to know to spec a watch strap to fit someones watch, its quite simple.

    You will need to understand how to edit and create products, if you wish to expand the range of the watch straps currently listed on the website.

    You will need to know how to use Shopifys fulfilment system to send orders to the supplier.

    Being able to identify marketing opportunities on social media and on watch forums will be advantageous to growing the business.

    We beleive their is strong growth possibilities in the influencer market, so if you can take the time to build those relationships, it would be very beneficial.

    Share

    NM
    Ned M.Current store owner
    Hi, Im Ned. Im a passionate home cook, mountain biker, camper, fixer, tinkerer and serial entrepreneur.

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