- Avg. revenue /month$17,557
- Avg. sessions /month7,895
- Avg. profit /month$8,447
- Inventory value$25,000
Why this business was started
I wanted to jump on the beard trend and establish my company early. At the time beards were still a new trend and I could only find a few Beard Companies that were well established. Looking further into the idea I could see Google was showing a strong upward trend in searches. This trend continues to grow year after year with over 1,000,000 monthly google searches including beard related keywords.
The reason of selling this business
Building this company has been a life changing experience. I have invested profits earned into several other ideas. These ideas are paying off and I would like to focus more on them.
What's involved in running this business
I spend 30-40 hours per week working on this business. This includes producing all products, fulfillment, marketing, and management. This time can be reduced greatly by hiring one part-time employee.
I have also considered using a third party to produce products and a fulfillment center. This would reduce the time required to only a few hours per week. There is enough space in the profit margins to make this feasible.
Traffic and Performance
- Avg. revenue /month$17,557Verified
- Avg. sessions /month7,895Verified
- Avg. profit /month$8,447
- Inventory value$25,000
- Profit Margin55%
- Avg. sales /month826
- Shopify plan
- Inventory warehouse
- Bold Subscition App, Wheelio, Upsale app
- Influencer Marketing, Affliate program.
Logo and branding assetsI will share all files to the official Kingsmen Google Drive. USB storage can also be provided.
Personal support after saleI will make sure the buyer can produce all products to standard. If third party manufactures get involved, I can work with them directly. Further support will be offered for three months after sale via phone, and email.
Product photosI will share all file to the official Kingsmen Google Drive. USB storage can also be provided. All product images are excellent quality photographed by a professional photographer. This is the quality standard that has set us apart from the competition.
SuppliersI will provide a complete list of suppliers.
How to grow this business
Influencer and email marketing have been extremely successful, much better than any other marketing we have tried so far. Sometimes offering 15-20 times return on ad spend. We have strong relationships with many influencers in the beard niche. These influencers continue to grow their audience bringing in new customers with every promotion. This in turn helps our email list to grow bringing in even more opportunity. YouTube has been our focus with dozens of great reviews keeping a steady flow of sales coming in month after month.
To further grow the business, I plan to add an exclusive scent of the month subscription. We currently have some monthly subscribers but increasing this number is a priority. I also plan to add a more expensive collectors’ box to the website to bring up the average price of every sale.
We do not use any ad spend at this time. Adding retargeting campaigns would help increase sales.
My main marketing focus for 2020 is to produce high quality video content. Videos can go viral quickly bringing in tons of revenue.
Skills to have
The business is well established so not much needs to be done to maintain. It will grow at a certain percentage organically with what I have already accomplished.
If you want the business to grow exponentially being able to live the bearded lifestyle (or hire a spokesman) and have a social media presence would help. Marketing skills especially experience with email marketing would help. I currently do not use ads of any kind but being able to run ad campaigns could help scale the business. Being able to communicate effectively with the brand affiliates we have in place is a must.
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.