- Avg. revenue /month$1,777
- Avg. sessions /month2,802
- Avg. profit /month$1,900
I launched Kinobi in 2014 as an ethical / slow fashion online boutique. It stocks fashion and homeware from independent designers who create with local, sustainable, ecological or handmade processes. Essentially it aims to be an antidote to fast fashion and to cultivate a more conscious approach to consumption.
Since late 2016 I have operated on a drop shipping basis as I moved overseas. Prior to that I worked on a mix of wholesale and consignment buying and held inventory. I am happy to discuss the pros and cons of each in detail and offer consulting sessions for the new owner (for example introducing to my current and past suppliers, list of trade shows).
Since 2017 I have been working full-time on other projects and have moved overseas, so sadly I have not had enough time to dedicate to the store as I did before. After a lot of thinking, I have decided it is time to move on and sell to someone who can give Kinobi the attention it deserves and to fulfill it's full potential.
The sale includes the website (store and blog), branding, and social media accounts (Instagram - 13.1k, Facebook), Mailchimp email newsletter subscribers (1.1k), archive of campaign imagery produced by me and contacts for suppliers.
Kinobi's strengths are it has a loyal following and a clear aesthetic / perspective on fashion. Using a drop shipping model means the business can become a platform for promoting brands and their products through content marketing. However it also could return to a more traditional wholesale retail or consignment business model, if the buyer is interested in a physical space in the future.
While this business was founded in Melbourne, Australia, as I have been working on a drop shipping basis and stocked designers from around the world, it could be run from any location around the world.
The main thing Kinobi needs right now is attention as I have not had the time to maintain the marketing strategy. Reaching out to new designers, continuing to create content for Instagram, the Kinobi journal blog and newsletter are all ways that would utilise the potential of the business.
The business also has infinite potential for expansion into pop up stores, events and publishing (all things that I have laid foundations for) which would help continue to build the community and customer base.
Kinobi was founded by me from the ground up. I have developed strong relationships with our suppliers - mostly independent and niche designers based in Australia, New Zealand, the USA and Europe. I directed the visual imagery, marketing strategy, branding and design of the website. I also spent a lot of time building up our network through Instagram, our email newsletter and blog. Between 2014 - 2017 I organised 7 successful pop up stores to complement our online offering, which further boosted our customer base.
Traffic and Performance
- Avg. revenue /month$1,777Verified
- Avg. sessions /month2,802Verified
- Avg. profit /month$1,900
- Profit Margin20%
- Avg. sales /month13
Other details about profit: Now that we run a drop shipping business, the profit margin is more consistent (we typically take between a 30 - 50% commission from suppliers).
- Shopify plan
Our features for a secure experience
- Verified revenue and traffic
- Secure messaging platform
- Escrow payment system
- Dedicated migration team
Why use Exchange?
Exchange is the largest and fastest-growing marketplace for Shopify e-commerce stores
Verified listing data
The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.
Secure messaging platform
You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.
Encrypted payment capture
Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.
Take time to inspect the business
Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.
Safe store transfer
When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.
Post-purchase 24/7 Shopify support
Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.