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$15,000 USD


Appears in Fashion and apparel , Australia, Melbourne, Victoria, Established businesses, Large Business, Business and Franchises under $20,000

General description

I launched Kinobi in 2014 as an ethical / slow fashion online boutique. It stocks fashion and homeware from independent designers who create with local, sustainable, ecological or handmade processes. Essentially it aims to be an antidote to fast fashion and to cultivate a more conscious approach to consumption.

Since late 2016 I have operated on a drop shipping basis as I moved overseas. Prior to that I worked on a mix of wholesale and consignment buying and held inventory. I am happy to discuss the pros and cons of each in detail and offer consulting sessions for the new owner (for example introducing to my current and past suppliers, list of trade shows).

Since 2017 I have been working full-time on other projects and have moved overseas, so sadly I have not had enough time to dedicate to the store as I did before. After a lot of thinking, I have decided it is time to move on and sell to someone who can give Kinobi the attention it deserves and to fulfill it's full potential.

The sale includes the website (store and blog), branding, and social media accounts (Instagram - 13.1k, Facebook), Mailchimp email newsletter subscribers (1.1k), archive of campaign imagery produced by me and contacts for suppliers.

Financials and traffic

Now that we run a drop shipping business, the profit margin is more consistent (we typically take between a 30 - 50% commission from suppliers).

Average profit/month

$1,900 USD

Average overall profit margin


Average number of sales/month


Recent revenue

$2,056.90 USD

Recent traffic

3,085 Sessions

Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.

Business Expenses

While I am not currently investing in advertising on social media, I would recommend starting this again on Facebook and Instagram including utilising the new shoppable features. In 2015 and 2016 I used Facebook advertising sporadically around key periods (new season launch, Christmas, sale season)

For subscriptions, I have included Dropbox, Gmail and Adobe Suite however depending on your computer and software preferences these may not be necessary.

Expense item


Shopify plan


Subscriptions (ie. Mailchimp, apps)


Advertising (ie. Adwords, Facebook ads, etc.)




What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media







Mailing list

1,100 subscribers

Social media followers

13,100 people

Q & A

Why should someone buy this store?

Kinobi's strengths are it has a loyal following and a clear aesthetic / perspective on fashion. Using a drop shipping model means the business can become a platform for promoting brands and their products through content marketing. However it also could return to a more traditional wholesale retail or consignment business model, if the buyer is interested in a physical space in the future.

While this business was founded in Melbourne, Australia, as I have been working on a drop shipping basis and stocked designers from around the world, it could be run from any location around the world.

How can the future owner improve the business?

The main thing Kinobi needs right now is attention as I have not had the time to maintain the marketing strategy. Reaching out to new designers, continuing to create content for Instagram, the Kinobi journal blog and newsletter are all ways that would utilise the potential of the business.

The business also has infinite potential for expansion into pop up stores, events and publishing (all things that I have laid foundations for) which would help continue to build the community and customer base.

What work have you put into the store?

Kinobi was founded by me from the ground up. I have developed strong relationships with our suppliers - mostly independent and niche designers based in Australia, New Zealand, the USA and Europe. I directed the visual imagery, marketing strategy, branding and design of the website. I also spent a lot of time building up our network through Instagram, our email newsletter and blog. Between 2014 - 2017 I organised 7 successful pop up stores to complement our online offering, which further boosted our customer base.

How many hours does it take to run this business per week?

15 hours

$15,000 USD

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