All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month2,426
  • Avg. profit /month
This business was founded: over 5 years ago
Time to run this business: approximately 15 hours per week


General description

I launched Kinobi in 2014 as an ethical / slow fashion online boutique. It stocks fashion and homeware from independent designers who create with local, sustainable, ecological or handmade processes. Essentially it aims to be an antidote to fast fashion and to cultivate a more conscious approach to consumption.

Since late 2016 I have operated on a drop shipping basis as I moved overseas. Prior to that I worked on a mix of wholesale and consignment buying and held inventory. I am happy to discuss the pros and cons of each in detail and offer consulting sessions for the new owner (for example introducing to my current and past suppliers, list of trade shows).

Since 2017 I have been working full-time on other projects and have moved overseas, so sadly I have not had enough time to dedicate to the store as I did before. After a lot of thinking, I have decided it is time to move on and sell to someone who can give Kinobi the attention it deserves and to fulfill it's full potential.

The sale includes the website (store and blog), branding, and social media accounts (Instagram - 13.1k, Facebook), Mailchimp email newsletter subscribers (1.1k), archive of campaign imagery produced by me and contacts for suppliers.

Why should someone buy this store?

Kinobi's strengths are it has a loyal following and a clear aesthetic / perspective on fashion. Using a drop shipping model means the business can become a platform for promoting brands and their products through content marketing. However it also could return to a more traditional wholesale retail or consignment business model, if the buyer is interested in a physical space in the future.

While this business was founded in Melbourne, Australia, as I have been working on a drop shipping basis and stocked designers from around the world, it could be run from any location around the world.

How can the future owner improve the business?

The main thing Kinobi needs right now is attention as I have not had the time to maintain the marketing strategy. Reaching out to new designers, continuing to create content for Instagram, the Kinobi journal blog and newsletter are all ways that would utilise the potential of the business.

The business also has infinite potential for expansion into pop up stores, events and publishing (all things that I have laid foundations for) which would help continue to build the community and customer base.

What work have you put into the store?

Kinobi was founded by me from the ground up. I have developed strong relationships with our suppliers - mostly independent and niche designers based in Australia, New Zealand, the USA and Europe. I directed the visual imagery, marketing strategy, branding and design of the website. I also spent a lot of time building up our network through Instagram, our email newsletter and blog. Between 2014 - 2017 I organised 7 successful pop up stores to complement our online offering, which further boosted our customer base.

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month2,426Verified
  • Avg. profit /month
  • Profit Margin20%
  • Avg. sales /month13
Other details about profit: Now that we run a drop shipping business, the profit margin is more consistent (we typically take between a 30 - 50% commission from suppliers).
Last 4 years revenue
  • $83,144
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Last 4 years traffic
  • 140,725Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Domain

    Sale Includes

    • Physical inventory

      Not Included
    • Logo and branding assets

    • Personal support after sale

      Not Included
    • Domain

    • Product photos

      Not Included
    • Social media

      Total followers13,100subscribers
    • Suppliers

      Not Included
    • Mailing List

      Not Included


    Allison J.Current store owner
    I have a background in Fine Arts, Styling and Fashion Buying. Before launching Kinobi, I worked for an international fashion brand in London as a fashion buyer. Alongside running Kinobi I worked as a freelance consultant. Currently I am a full-time freelance stylist and art director based in Paris.


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