All prices in USD
$20,000
  • Avg. revenue /month
    $34
  • Avg. sessions /month149
  • Avg. profit /month
    $1
  • Inventory value
    $87,000

Business Story

Why this business was started

I wanted to establish my own business and the idea for swimwear came to me when I could never find any classic swimwear that I liked. The swimwear industry is a billion dollar global industry and is still growing. I saw potential for a brand that focused on the elegant female who opts for the classic look.

The reason of selling this business

I am a lawyer by day and I have not been able to dedicate the time to the business. I also have to concede I have not had the industry contacts, nor the social media and web savviness to really get the business off the ground.

What's involved in running this business

Running online and social media advertising campaigns. Posting to social media. Marketing (reaching out to influencers, magazines etc). Fulfilling orders. Trying to get inventory stocked in physical retail stores.

This business was founded: over 2 years ago
Time to run this business: approximately 10 hours per week

Traffic and Performance

  • Avg. revenue /month
    $34
    Verified
  • Avg. sessions /month149Verified
  • Avg. profit /month
    $1
  • Inventory value
    $87,000
  • Profit Margin1%
  • Avg. sales /month1
Other details about profit: I have input the above data purely based on mandatory fields. However, the business has operated at a loss to date purely because of the start-up costs. For example, the website cost $15K and the stock cost about $30-40K plus there were other miscellaneous costs such as shipping fees etc. With all these costs already incurred, any buyer would take sales revenue minus there advertising costs, domain costs, Shopify costs etc.
Total revenue
  • $964
    • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 4,198Visits
    • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Inventory warehouse
      $0
      /month
    • Domain
      $50
      /year

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Trademarked brand name, logo, social media accounts

    • Personal support after sale

      I am happy to provide 2 weeks of training and support after purchase to help get across the Shopify site, the inventory details and the suppliers.

    • Domain

    • Product photos

      Can transfer via Dropbox

    • Social media

      Total followers13,000subscribers

    • Suppliers

      Not Included

    • Mailing List

      Not Included

    Seller‘s Advice

    How to grow this business

    I believe this swimwear brand has great potential and could take off under the management of someone with existing experience in the online retail world, someone with great contacts, someone who is savvy with social media and has the know-how in getting a website to rank in searches. Getting the brand stocked in physical retail stores would also assist with brand awareness and sales.

    Skills to have

    Experience in marketing and social media. Contacts in the fashion industry Ive found to be an advantage.

    Share

    AG
    Annette G.Current store owner
    I am a lawyer by day who started this online swimwear label out of a desire to pursue something creative and to create a swimwear brand for the confident, elegant female who opts for the classic look.

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