Kneejet®

We encountered with this product and saw it's potential but also found at the same time that it was being sold to only a small group of audience i.e. old aged. We saw that it could be sold to a huge audience of those "who stand all day for work" so that less strain is put on their knee and they could stand for longer with ease. This untapped market seemed to us a great idea to start this business.

We do not run a single store but many of them simultaneously. This makes difficult for us to manage even a small portion of leisure time for ourselves in a day. After just 2 weeks of starting this, some of our stores were scaled to new heights and we truly couldn't manage the time and manpower to scale this newbie. So we decided to sell this out to someone who could devote their time fully and nurture it's growth to full potential. At the meantime, we also decided that we would reveal the secret hack of untapped target audience so that anyone who is the new owner gets an idea of how to proceed.

Running this business would require to deal with daily orders to be fulfilled, checking tracking status on behalf of every customer to inquire about shipping issues if any, dealing with day to day customer service, running ads if you want, dealing with suppliers about orders that have any problems and assuring that every order reaches the customer on time.

I would grow this store by scaling up to those people who stand all day at work. We need to get this idea in mind that Kneejet or other Knee related products does not have a limited target audience of those who are suffering with Knee pains and diseases or specifically "the old citizens". The Kneejet can be sold out to a much broader audience which is of those people who have a full time standing job like waiters, chefs, salesperson, nurses, teachers, pharmacists, etc. There are many more categories which makes this a global product scalable to vast audience. The way it can help out is simple, by reducing the strain on knees which enables in standing for longer with ease. So, anyone can scale this product by targeting such an audience on different social platforms and increasing its market which is still untouched.

Writing blogs on such topic can also enhance the SEO as there are hundreds of research papers which indicate the pain of people standing all day and that a knee brace or knee support pad like this one can help.

Reaching out on different social platforms with daily posts to increase organic reach would be our another aim apart from running Facebook ads.

When selling out this product becomes a success, we can always upsell some related products to increase the Average Order Value and raise the profit margins.

Reaching out to social influencers or customers who can become our brand ambassadors, would also help us broaden the community and increase sales with win-win benefits.

Also, if anyone doesn't like this product we can anytime sell a related product that serves the same purpose with no need to alter the domain or settings made. So, it's a a very flexible business model.

As a reward, the new owner gets majority of baseline works done by us - 1.) Building up the entire store and altering the codes for necessary changes 2.) Building the FAQs, shipping policy, refund policy, contact us, privacy policy, terms of service already written by us with researched details. 3.) Doing all the settings on the back-end including email marketing. 4.) Having all relevant apps with settings already done by us and working smoothly 5.) Writing a full fledged and researched product description in a systematic manner 6.) Adding all the compressed photos and videos so that the site loading time is least possible. There are innumerable of other things already done, through which you will get a chance to allot your majority time over other relevant tasks. But, You must build up your skills for - SEO about how to rank on Google Facebook Ads and how to master them for conversions. Organic reach on different social platforms Influencer marketing on Instagram