LA Football League sells sports inspired, non-licensed, locally themed apparel. The brand was originally conceived around Los Angeles, but was later expanded to include other cities. Over the past several years, we have developed some unique IP that we believe can be leveraged by the right buyer.
Financials and traffic
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The primary reason to purchase the store is to acquire the two federally registered trademarks for LA Football League and Los Angeles Football League.
How can the future owner improve the business?
The right buyer will have a great starting point to do some targeted marketing campaigns to grow traffic and conversions.
Three areas of expansion we would consider focusing on:
A. Children's/Youth Apparel: We believe there is a great opportunity to create football themed apparel for this market and create a stream of repeat customers as kids grow year after year.
B. Women's apparel: Hand in hand with the above recommendation, we believe that there is a ripe market for locally themed and sports inspired apparel targeted at women.
C. International: The combination of cool designs and an urban American vibe has the potential to be a hit internationally.
D. Licensing: We believe the IP has strong potential as a licensing play.