All prices in USD
  • Avg. revenue /month
    $5,136
  • Avg. sessions /month3,666
  • Avg. profit /month
    $2,600
  • Inventory value
    $200,000

Business Story

Why this business was started

As a petite woman, I was frustrated by the lack of clothing available to fit my short stature. While almost 50% of women in the UK are classed as “petite” (under 5’4 in height), only 3% of fashion caters to this group. This is a growing market, with more petite stores beginning to appear, so it seemed the opportune moment to start this brand.

The reason of selling this business

Given my skill sets lie more in the tech industry, I feel that I am no longer the best person to take this brand forward. I would also like to focus more on my other tech-related roles.

What's involved in running this business

Marketing and advertising activities (social media, paid social ads, email), tracking stock and ordering from suppliers, managing the website.

This business was founded: almost 2 years ago
Time to run this business: approximately 5 hours per week

Traffic and Performance

  • Avg. revenue /month
    $5,136
    Verified
  • Avg. sessions /month3,666Verified
  • Avg. profit /month
    $2,600
  • Inventory value
    $200,000
  • Profit Margin50%
  • Avg. sales /month100
Other details about profit: I also have a second website that makes an average of around $1000/month profit that I would be including in this sale. The websites are both for the same brand, but service different geographical locations - this website serves the EU, with stock based in Ireland. The second website serves the UK, with stock based in England.
Total revenue
  • $118,120
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 84,330Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller

    Expenses

    • Shopify plan
      $29
      /month
    • Inventory warehouse
      $1,000
      /month
    • Employees
      $400
      /month
    • Domain
      $30
      /year
    • Email marketing, other apps
      $250
      /month
    • Facebook
      $400
      /month

    Sale Includes

    • Physical inventory

    • Logo and branding assets

      Logo files and colours - can be transferred via dropbox or Canva
    • Personal support after sale

      Not Included
    • Domain

    • Product photos

      High quality invisible mannequin images of each item, professional studio and lifestyle images with all items. Transferred via dropbox.
    • Social media

      Total followers10,700subscribers
    • Suppliers

      Happy to give intros to the suppliers for the different lines (sport and denim) - tend to interact mostly via Whatsapp/email, then place orders through Alibaba.
    • Mailing List

      6,600subscribers

    Seller‘s Advice

    How to grow this business

    Focus on expanding the range of existing lines (colours, sizing) and continue to expand into new lines.

    Skills to have

    Organic and paid marketing on social media, email and other channels.

    Share

    LB
    Lucy B.Current store owner

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