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$72,500 USD

Laeticia Moreno

www.laeticiamoreno.com

Appears in Fashion and apparel , Canada, Quebec, Business and Franchises under $100,000, Small Business, Inventory

General description

The store name is Laeticia Moreno and has been in operation for 3 years. The store sells luxury European clothing and accessories for women (target age is between 35-65 years old).

The website was created 3 years ago.

The sale includes : Website, Apps, 4 Social Networks, Inventory, all Photos, Packaging furniture and travel racks. The website is well rounded and bug free.

Tansaction includes:
Website 15,000$ (includes all networks, campaign workflows, popups and loyalty program and translation engine).
Inventory: 50,000$
Photos from the photoshoot: 7,000$
Furniture : shipping and packaging: 500$

The website comes with the following Networking Accounts: (Facebook, Twitter, Tumblr and Instagram) and Mailchimp as the campaign management app.
The Mailchimp List is small but a beautiful 5 step email workflow has been created and generates 32% opening rate (which is very good). The website also comes with a generous built-in loyalty program and redeemable points.

The name Laeticia Moreno is currently 'not for sale' but could be used by the new owner for a period of 1 year.

This website is very well built and the merchandise is of exceptional quality. Proper online and traditional marketing will cost around 2,000$/month for the numeric marketing and a marketing launching plan estimated at approximately 10,000$-15,000$.

The website is already Bilingual. Currently French/English. Additional languages can be added if necessary or one of the current language can be substituted for another language. Many popup windows are already created, defined and ready to use according to the occasion.

The platform is on Shopify. The website allows Foreign Shipping. Vendor names and addresses will be provided upon sale.

This is a great opportunity for any person wishing to have a solid ans sturdy selling platform with some history and a reputation across Canada, US and France. The product is excellent. Everything has been done with a sense of class and expansion in mind.

Must sell because of a lack of funds.

Best Regards,
Audrey

Financials and traffic

the new owner should get a 1:3 ratio at the very beginning. This should go up to 1:10 within 1-2 years. That is, for every 1$ invested you will initially gain 3$ going up to 10$. Its important to maintain advertising, the workflow already set up in Mailchimp and the newsletter (people enjoy the newsletter). The Profit Margin could be much higher. It's up to the owner really.

Average profit/month

$79 USD

Average overall profit margin

50%

Average number of sales/month

2

Value of inventory

$45,000 USD

Lifetime revenue

$1,110.00 USD

Lifetime traffic

11,112 Sessions

Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.

Business Expenses

Google Adwords is fully defined and impeccable. Can be used as is or amended. Ready to go! Facebook campaigns have been defined. Can be run as is or amended. These expense figures are approximate but very close.

Expense item

Cost

Shopify plan

$29.00/month

Subscriptions (ie. Mailchimp, apps)

$1.00/month

Advertising (ie. Adwords, Facebook ads, etc.)

$2,000.00/month

Inventory warehouse

$1.00/month

Employees (Including contractors and freelancers)

$1,250.00/month

Domain

$2.00/month

Inventory

All items are packed in their original brand plastic bag. Inventory is in pristine condition. Vendors information will be provided after deal is closed. The average selling price per item is around 350$. You should expect (on a very conservative note) to sell at least one item per day which should yield about 10,000$ per month initially. And go up from there.

Located in Montreal

Willing to ship inventory

Willing to transfer relationships with suppliers

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Pinterest

laeticiamoreno

Twitter

laeticiamoreno

Mailing list

81 subscribers

Social media followers

400 people

Q & A

Do you work with any employees, freelancers, or contractors?

We have a good marketing company that is ready to launch a campaign for the company and make it a success. All you need is to have the money to inject in this specific activity.

Why should someone buy this store?

This is truly an awesome fashion website. There are some nice features to help customers search clothes by: size, color, categories, price etc. The Loyalty Program is functional and is very much appreciated. Upon subscription to the monthly Newsletter Mailchimp triggers a sequence of emails. Its already built and functional.
The clothing are luxurious and of very good quality. High-end fabrics and manufacturing. All manufactured in Europe. The owner will gladly to ensure smooth transfer and remain available throughout the first year to answer any questions and help with current vendors and suppliers.

How can the future owner improve the business?

Marketing and Advertising is a must and the future owner will need to inject a minimum of 2,000$ in Facebook and Google Ads. Traditional advertising medias remain a great complement and I strongly advise investing in them. The brand name already has a great notoriety. More money is required to get it going strong.

What work have you put into the store?

Almost everything except for the actual platform building (HTML, css, and some coding) which was executed by an external web company in England.
I remain the main contact and information provider.

How many hours does it take to run this business per week?

80 hours

$72,500 USD

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