$72,500USD
  • Avg. Revenue /month
    $28USD
  • Avg. Sessions /month302
  • Avg. Profit /month
    $79USD
  • Inventory value
    $45,000USD

Description

General description

The store name is Laeticia Moreno and has been in operation for 3 years. The store sells luxury European clothing and accessories for women (target age is between 35-65 years old).

The website was created 3 years ago.

The sale includes : Website, Apps, 4 Social Networks, Inventory, all Photos, Packaging furniture and travel racks. The website is well rounded and bug free.

Tansaction includes: Website 15,000$ (includes all networks, campaign workflows, popups and loyalty program and translation engine). Inventory: 50,000$ Photos from the photoshoot: 7,000$ Furniture : shipping and packaging: 500$

The website comes with the following Networking Accounts: (Facebook, Twitter, Tumblr and Instagram) and Mailchimp as the campaign management app. The Mailchimp List is small but a beautiful 5 step email workflow has been created and generates 32% opening rate (which is very good). The website also comes with a generous built-in loyalty program and redeemable points.

The name Laeticia Moreno is currently 'not for sale' but could be used by the new owner for a period of 1 year.

This website is very well built and the merchandise is of exceptional quality. Proper online and traditional marketing will cost around 2,000$/month for the numeric marketing and a marketing launching plan estimated at approximately 10,000$-15,000$.

The website is already Bilingual. Currently French/English. Additional languages can be added if necessary or one of the current language can be substituted for another language. Many popup windows are already created, defined and ready to use according to the occasion.

The platform is on Shopify. The website allows Foreign Shipping. Vendor names and addresses will be provided upon sale.

This is a great opportunity for any person wishing to have a solid ans sturdy selling platform with some history and a reputation across Canada, US and France. The product is excellent. Everything has been done with a sense of class and expansion in mind.

Must sell because of a lack of funds.

Best Regards, Audrey

Why should someone buy this store?

This is truly an awesome fashion website. There are some nice features to help customers search clothes by: size, color, categories, price etc. The Loyalty Program is functional and is very much appreciated. Upon subscription to the monthly Newsletter Mailchimp triggers a sequence of emails. Its already built and functional. The clothing are luxurious and of very good quality. High-end fabrics and manufacturing. All manufactured in Europe. The owner will gladly to ensure smooth transfer and remain available throughout the first year to answer any questions and help with current vendors and suppliers.

How can the future owner improve the business?

Marketing and Advertising is a must and the future owner will need to inject a minimum of 2,000$ in Facebook and Google Ads. Traditional advertising medias remain a great complement and I strongly advise investing in them. The brand name already has a great notoriety. More money is required to get it going strong.

What work have you put into the store?

Almost everything except for the actual platform building (HTML, css, and some coding) which was executed by an external web company in England. I remain the main contact and information provider.

Time to run this business: approximately 80 hours per week

Traffic and Performance

  • Avg. Revenue /month
    $28USD
    Verified
  • Avg. Sessions /month302Verified
  • Avg. Profit /month
    $79USD
  • Inventory value
    $45,000USD
  • Profit Margin50%
  • Avg. Sales /month2

Other details about profit:the new owner should get a 1:3 ratio at the very beginning. This should go up to 1:10 within 1-2 years. That is, for every 1$ invested you will initially gain 3$ going up to 10$. Its important to maintain advertising, the workflow already set up in Mailchimp and the newsletter (people enjoy the newsletter). The Profit Margin could be much higher. It's up to the owner really.

Total revenue
$1,087USD
Revenue data comes directly from Shopify and cannot be edited by the seller
Total traffic
11,779Sessions
Traffic data comes directly from Shopify and cannot be edited by the seller

Expenses

  • Shopify plan
    $29USD
    /month
  • Inventory warehouse
    $1USD
    /month
  • Employees
    $1,250USD
    /month
  • Domain
    $2.08USD
    /month

Sale Includes

  • Physical inventory

  • Logo and branding assets

    Not Included

  • Personal support after sale

  • Domain

  • Product photos

  • Suppliers

  • Mailing list
  • Social Media
    Total followers400subscribers

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AS
Audrey S.Running this business for about 3 years
This website is very well built and flexible. It has many great features (stars, loyalty program, rewards program, newsletter, workflow that triggers whenever someone subscribes to the newsletter). The futur owner will have a lot of fun with this business if they can invest rapidly (starting mid-august) in advertising. I will transfer knowledge, vendor information and deliver the inventory at my own expense.

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