All prices in USD
  • Avg. revenue /month
  • Avg. sessions /month181
  • Avg. profit /month

Business Story

Why this business was started

As a new mum, I wanted to start a business from home to be able to take care of my baby and to continue working. With my background in project management in design industry, I found the idea to launch an online shop really promising and the perfect match.

The idea behind “L’aiguille dans le foin” (“the needle in the haystack”) is to differentiate from other shops by selecting and personally test every single product put online.

The reason of selling this business

I now want to focus on a niche market for which the name “L’aiguille dans le foin” (“the needle in the haystack”) does not fit and I unfortunately cannot spend time and money on both projects in parallel.

What's involved in running this business

This business involves: . finding, selecting and personally testing fine products . creating product pages . fulfilling orders on Aliexpress via Oberlo . sending follow-up emails to clients . proposing monthly selections and seasonal collections . sending newsletters on upcoming new selection or product

Time to run this business: approximately 15 hours per week

Traffic and Performance

  • Avg. revenue /month
  • Avg. sessions /month181Verified
  • Avg. profit /month
  • Profit Margin36%
  • Avg. sales /month2

Other details about profit: NA

Total revenue
  • $468
  • Revenue data comes directly from Shopify and cannot be edited by the seller
    Total traffic
  • 2,179Visits
  • Traffic data comes directly from Shopify and cannot be edited by the seller


    • Shopify plan
    • Domain
    • Facebook
    • tests for new products

    Sale Includes

    • Physical inventoryNot Included
    • Logo and branding assetsWill be transferred via a wetransfer link: . JPG and PNG logo, black version . JPG and PNG logo, grey version . JPG Favicon, black . JPG Facebook page background image . FB ads in mp4 format (Bamboo collection, Wild Wild Shape pillow cases, Cactus beach towels)
    • Personal support after saleI can provide explanation about the brand during 1 week after the sale.
    • Domain
    • Product photosNot Included
    • SuppliersNot Included
    • Mailing list
    • Social Media
      Total followers217subscribers

    Seller‘s Advice

    Skills to have

    Should I go on with this store, I would search for more specific and small brands, such as Yuana, which are at their beginning, to create an online store where to find niche brands or new creators products.


    Solenn C.Running this business for about 1 year
    I am the mother of a 18-month old little boy with a background in project management in design and packaging agencies. I really loved running this store and creating its soul. I wish all the best to the person who will take it to its next level!


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