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$25,000 USD

Appears in Fashion and apparel , Established businesses, Large Business, Business and Franchises under $50,000, Inventory

General description

la Label was started in Denmark in Nov '18 and has since seen good organic growth. During Spring the webshop was re-lauched with the aim of internationalizing. There are solid fans and re-purchase rates among the 4667 fans on instagram (mainly in DK) but a great opportunity to build a bigger crowd in the US or UK/EU.

la Label was started to let girls show their own uniqueness and #selflove through cool, semi-political or satiric and funny statement tee's, and was popular from the start, but as a "side" project, and hence the brand has not had the love and dedication to take of (yet).

In the beginning we produced all tee's to order. Since we have negotiated a deal with our print supplier on bigger quantities off tees, making our sales more profitable. Our set-up includes: - We design a tee - We print a sample with our supplier for product images and campaigns - we publish through shopify and use Instagram as our main (only) marketing - orders are handled through shopify and shipping with GLS/DHL International

We offer to support the new owner on all practical set-ups and follow up questions. If needed, we can also offer to assist development of new designs at fair price.

Financials and traffic

We have build the la Label brand with organic growth mainly, and in the beginning produced to order, which was not profitable. Our profit has just started to follow as #orders have grown and we have made bigger orders with our suppliers. There are many ways of increasing profil by investing in inventory (

Average profit/month

$2,000 USD

Average overall profit margin


Average number of sales/month


Value of inventory

$700 USD

Average Monthly revenue

$4,559.56 USD

Average Monthly traffic

2,433 Sessions

Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.

Business Expenses

We store goods at home. We have grown the brand to where it is now organically, but there is good response on ads, so investing in markeitng is advised.

Expense item


Shopify plan


Subscriptions (ie. Mailchimp, apps)


Advertising (ie. Adwords, Facebook ads, etc.)


Inventory warehouse





Warehousing is 0$/m. We have a around 1000 hair-candy (hair accessories) + all items needed for shipping. (bags (pink/purple), stickers etc.

Located in Denmark

Willing to ship inventory

Willing to transfer relationships with suppliers

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media





Mailing list

948 subscribers

Social media followers

4,669 people

Q & A

Why should someone buy this store?

The brand has a good reputation and all relevant channels are up and running - ready to be nutered and grownd. we have not invested in marketing, but see good adds performence and with the right tools and knowledge, this is what needs to be invested in to grow the business

How can the future owner improve the business?

Engage international influencers in the positive #selflove movement and grow the brand outside Denmark. Invest in marketing and growth will follow.

What work have you put into the store?

The foundation is there and ready to build upon. La Label has a solid (one market) crowd and good traction, but knowledge and investment in marketing is needed.

How many hours does it take to run this business per week?

15 hours

$25,000 USD

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